{"url":"https://nivawealth.com/firms/rofi-340471","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/340471","regulatoryAum":230978670,"crd":"340471","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"7830306","suffix":null,"lastName":"Hartman","firstName":"Laura","middleName":"Rubens"},{"crd":"5538189","suffix":null,"lastName":"ROSENBERG","firstName":"JORDAN","middleName":"SCOTT"}],"total":2,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"secFileNumber":"801-135563","legalName":"Rofi LLC","displayName":"Rofi","slug":"rofi-340471","website":"https://rwealthadvisors.com/","classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"linkedinUrl":"https://www.linkedin.com/company/rosenbergwealth","founded":"2026","organization":"Michigan limited liability company","fiscalYearEnd":"December","headquarters":{"street":"187 South Old Woodward Avenue, Suite 208","city":"Birmingham","state":"MI","stateName":"Michigan","country":"United States","postalCode":"48009"},"tradeNames":[],"registration":{"secApproved":"19 March 2026","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":1379715.8653846155,"staff":{"employees":5,"advisory":2,"brokerDealerReps":0,"insuranceAgents":1,"promoters":0},"aum":{"regulatory":230978670,"discretionary":230978670,"discretionaryAccounts":446,"nonDiscretionary":0,"nonDiscretionaryAccounts":0,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":73,"regulatoryAum":14998724},{"label":"High-net-worth individuals","clients":83,"regulatoryAum":200236951},{"label":"Pension and profit-sharing plans","clients":null,"fewerThan5":true,"regulatoryAum":209546},{"label":"Charitable organizations","clients":null,"fewerThan5":true,"regulatoryAum":1217666},{"label":"Corporations and other businesses","clients":5,"regulatoryAum":14315783}],"feePrograms":[{"role":"main","program":"Wealth Management","feeBasis":"range","fee_tiers":null,"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1053290","versionId":1053290,"ratePeriod":"annual","fee_billing":"advance","submittedOn":"2026-07-29","documentName":"ROFI LLC DISCLOSURE BROCHURE","fee_rate_low":0.2,"fee_rate_high":1.5,"fee_negotiable":true,"minimum_account":null,"feeMinimumPeriod":null,"fee_minimum_annual":null}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T18:14:27.456659+00:00","documents":[{"name":"ROFI LLC DISCLOSURE BROCHURE","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1053290","versionId":1053290,"submittedOn":"2026-07-29"}]},"custodians":[{"name":"Charles Schwab & Co., Inc.","shortName":"Charles Schwab","location":"Westlake, TX","smaAssets":230978670}],"custodyNote":"Rofi has custody of $201M in client assets for 109 clients.","otherCustodians":[],"leadership":[{"name":"Daniel Rosenberg","title":"Managing Partner and Chief Compliance Officer","crd":"8213683"},{"name":"Jordan Rosenberg","title":"Managing Partner","crd":"5538189"}],"ownership":[{"label":"DBR Launch LLC","detail":"Owner in the 25% to 50% ownership band and a control person, since January 2026."},{"label":"JSR Opco Holdings LLC","detail":"Owner in the 75% or more ownership band and a control person, since March 2026."},{"label":"Daniel Rosenberg","detail":"Indirect owner: a managing partner of DBR Launch LLC in the 75% or more band and a control person, since January 2026.","parent":"DBR Launch LLC"},{"label":"Jordan Rosenberg","detail":"Indirect owner: a managing partner of JSR Opco Holdings LLC in the 75% or more band and a control person, since March 2026.","parent":"JSR Opco Holdings LLC"}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":2,"privateResidences":2},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"Michigan","offices":1,"addresses":[{"street":"187 South Old Woodward Avenue, Suite 208","city":"Birmingham","headquarters":true}]}],"brochureServices":["insurance"],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"248-325-5500","stateRegisteredReps":2,"otherAdviserReps":0,"compensation":["A percentage of assets under management"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Selection of other advisers (including private fund managers)"],"financialPlanningClients":"0","assetMix":[{"label":"Exchange-traded equity securities","percent":37},{"label":"Non-exchange-traded equity securities","percent":1},{"label":"U.S. government/agency bonds","percent":7},{"label":"U.S. state and local bonds","percent":1},{"label":"Securities issued by registered investment companies or business development companies","percent":49},{"label":"Cash and cash equivalents","percent":5}],"privateFunds":0},"sources":{"adv1FilingDate":"29 July 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/340471/PDF/340471.pdf","brochureDate":"29 July 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1053290","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Rofi have?","answer":"Rofi has 161 clients and manages $231 million for them, as of July 2026. They include 83 high-net-worth individuals, 73 individual clients, and 5 corporations and other businesses.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 29 July 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Rofi offer?","answer":"Rofi provides financial planning, portfolio management for individuals and small businesses, selecting other managers, and insurance.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does Rofi charge?","answer":"Rofi charges 0.20%–1.50% a year for its Wealth Management. The fee is billed in advance and is negotiable.","source":"ROFI LLC DISCLOSURE BROCHURE, filed 29 July 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does Rofi use?","answer":"Rofi’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $231M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 29 July 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Rofi have?","answer":"Rofi has 2 investment adviser representatives registered with state securities authorities, out of 5 employees, and 2 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 1 employee is a licensed insurance agent.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Rofi invest in?","answer":"At the end of its last fiscal year, Rofi’s separately managed accounts held 49% registered funds (mutual funds, ETFs, BDCs), 37% exchange-traded equities, 7% U.S. government and agency bonds, 5% cash and equivalents, 1% non-exchange-traded equities and 1% state and local bonds.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Rofi?","answer":"Rofi is owned through holding companies by Daniel Rosenberg and Jordan Rosenberg. Its direct owners are DBR Launch LLC (25% to 50%) and JSR Opco Holdings LLC (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 29 July 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Rofi get paid?","answer":"Rofi is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact Rofi?","answer":"Rofi’s main office is at 187 South Old Woodward Avenue, Suite 208, Birmingham, MI 48009. Its phone number is 248-325-5500. Its website is rwealthadvisors.com.","source":"Form ADV Part 1A, Item 1.F, filed 29 July 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}