{"url":"https://nivawealth.com/firms/robert-w-baird-and-co-8158","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/8158","regulatoryAum":394068801480,"crd":"8158","secFileNumber":"801-7571","legalName":"Robert W. Baird & Co. Incorporated","displayName":"Robert W. Baird & Co.","website":null,"xUrl":"https://twitter.com/rwbaird","founded":null,"organization":"Wisconsin corporation","fiscalYearEnd":"December","headquarters":{"street":"777 E. Wisconsin Avenue","city":"Milwaukee","state":"WI","stateName":"Wisconsin","country":"United States","postalCode":"53202-5391"},"tradeNames":["Baird","Baird Advisors","Baird Equity Asset Management","Baird Generational Wealth Group","Baird Institutional Equities & Research","Baird Private Asset Management","Baird Private Wealth Management","Chautauqua Capital Management","The DDK Group"],"registration":{"secApproved":"14 July 1971","noticeFilings":53,"latestNoticeFiling":"3 July 2017","inventory":{"sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_FIRM_SEC_Feed_10_15_2026.xml.gz","sourceAsOf":"2026-10-15","retrievedAt":"2026-10-16T03:16:53.781384+00:00","noticeFilings":[{"status":"Notice Filed","jurisdiction":"Alabama","effectiveDate":"1992-05-27"},{"status":"Notice Filed","jurisdiction":"Alaska","effectiveDate":"1992-04-09"},{"status":"Notice Filed","jurisdiction":"Arizona","effectiveDate":"2016-01-15"},{"status":"Notice Filed","jurisdiction":"Arkansas","effectiveDate":"1992-05-18"},{"status":"Notice Filed","jurisdiction":"California","effectiveDate":"1997-07-08"},{"status":"Notice Filed","jurisdiction":"Colorado","effectiveDate":"1999-06-23"},{"status":"Notice Filed","jurisdiction":"Connecticut","effectiveDate":"1997-07-15"},{"status":"Notice Filed","jurisdiction":"Delaware","effectiveDate":"1992-03-10"},{"status":"Notice Filed","jurisdiction":"District of Columbia","effectiveDate":"1995-12-31"},{"status":"Notice Filed","jurisdiction":"Florida","effectiveDate":"1982-03-09"},{"status":"Notice Filed","jurisdiction":"Georgia","effectiveDate":"1992-05-15"},{"status":"Notice Filed","jurisdiction":"Hawaii","effectiveDate":"1998-05-08"},{"status":"Notice Filed","jurisdiction":"Idaho","effectiveDate":"1992-05-06"},{"status":"Notice Filed","jurisdiction":"Illinois","effectiveDate":"1976-10-28"},{"status":"Notice Filed","jurisdiction":"Indiana","effectiveDate":"2001-02-06"},{"status":"Notice Filed","jurisdiction":"Iowa","effectiveDate":"1999-01-01"},{"status":"Notice Filed","jurisdiction":"Kansas","effectiveDate":"1997-12-22"},{"status":"Notice Filed","jurisdiction":"Kentucky","effectiveDate":"2002-03-05"},{"status":"Notice Filed","jurisdiction":"Louisiana","effectiveDate":"2001-10-16"},{"status":"Notice Filed","jurisdiction":"Maine","effectiveDate":"1992-06-15"},{"status":"Notice Filed","jurisdiction":"Maryland","effectiveDate":"1992-05-18"},{"status":"Notice Filed","jurisdiction":"Massachusetts","effectiveDate":"2004-03-17"},{"status":"Notice Filed","jurisdiction":"Michigan","effectiveDate":"2002-03-05"},{"status":"Notice Filed","jurisdiction":"Minnesota","effectiveDate":"1988-08-08"},{"status":"Notice Filed","jurisdiction":"Mississippi","effectiveDate":"1998-12-09"},{"status":"Notice Filed","jurisdiction":"Missouri","effectiveDate":"1978-05-01"},{"status":"Notice Filed","jurisdiction":"Montana","effectiveDate":"1997-12-23"},{"status":"Notice Filed","jurisdiction":"Nebraska","effectiveDate":"1997-07-31"},{"status":"Notice Filed","jurisdiction":"Nevada","effectiveDate":"1990-11-26"},{"status":"Notice Filed","jurisdiction":"New Hampshire","effectiveDate":"1992-06-08"},{"status":"Notice Filed","jurisdiction":"New Jersey","effectiveDate":"1996-06-28"},{"status":"Notice Filed","jurisdiction":"New Mexico","effectiveDate":"1992-04-16"},{"status":"Notice Filed","jurisdiction":"New York","effectiveDate":"1991-11-22"},{"status":"Notice Filed","jurisdiction":"North Carolina","effectiveDate":"2001-01-25"},{"status":"Notice Filed","jurisdiction":"North Dakota","effectiveDate":"1992-05-28"},{"status":"Notice Filed","jurisdiction":"Ohio","effectiveDate":"1999-09-01"},{"status":"Notice Filed","jurisdiction":"Oklahoma","effectiveDate":"1998-01-01"},{"status":"Notice Filed","jurisdiction":"Oregon","effectiveDate":"2010-03-31"},{"status":"Notice Filed","jurisdiction":"Pennsylvania","effectiveDate":"2002-03-08"},{"status":"Notice Filed","jurisdiction":"Puerto Rico","effectiveDate":"1992-10-09"},{"status":"Notice Filed","jurisdiction":"Rhode Island","effectiveDate":"1993-01-01"},{"status":"Notice Filed","jurisdiction":"South Carolina","effectiveDate":"1997-11-12"},{"status":"Notice Filed","jurisdiction":"South Dakota","effectiveDate":"1992-03-04"},{"status":"Notice Filed","jurisdiction":"Tennessee","effectiveDate":"1997-08-04"},{"status":"Notice Filed","jurisdiction":"Texas","effectiveDate":"1983-07-06"},{"status":"Notice Filed","jurisdiction":"Utah","effectiveDate":"1992-04-22"},{"status":"Notice Filed","jurisdiction":"Vermont","effectiveDate":"1995-01-19"},{"status":"Notice Filed","jurisdiction":"Virgin Islands","effectiveDate":"2005-04-12"},{"status":"Notice Filed","jurisdiction":"Virginia","effectiveDate":"1988-05-19"},{"status":"Notice Filed","jurisdiction":"Washington","effectiveDate":"1998-06-23"},{"status":"Notice Filed","jurisdiction":"West Virginia","effectiveDate":"1992-03-04"},{"status":"Notice Filed","jurisdiction":"Wisconsin","effectiveDate":"1988-06-23"},{"status":"Notice Filed","jurisdiction":"Wyoming","effectiveDate":"2017-07-03"}],"registrationStatus":[{"status":"Approved","jurisdiction":"SEC","effectiveDate":"1971-07-14"}]}},"wealthAumPerClient":713008.1270735313,"staff":{"employees":4322,"advisory":3170,"brokerDealerReps":3426,"insuranceAgents":1588,"promoters":20},"aum":{"discretionary":289489829877,"discretionaryAccounts":216498,"nonDiscretionary":104578971603,"nonDiscretionaryAccounts":150625,"wrapProgram":180202475952,"nonUsClientsPct":1,"nonAumClients":19985},"clientTypes":[{"label":"Individuals (other than HNW)","clients":153711,"regulatoryAum":33330262618},{"label":"High-net-worth individuals","clients":82420,"regulatoryAum":135033059436},{"label":"Banking or thrift institutions","clients":18,"regulatoryAum":492410484},{"label":"Investment companies","clients":18,"regulatoryAum":157926067259},{"label":"Pooled investment vehicles","clients":8,"regulatoryAum":1251541376},{"label":"Pension and profit-sharing plans","clients":1709,"regulatoryAum":17818005450},{"label":"Charitable organizations","clients":1433,"regulatoryAum":7656769608},{"label":"State or municipal government entities","clients":76,"regulatoryAum":8182270345},{"label":"Other investment advisers","clients":254,"regulatoryAum":480391971},{"label":"Insurance companies","clients":22,"regulatoryAum":8779996535},{"label":"Corporations and other businesses","clients":1669,"regulatoryAum":19385108117},{"label":"Other","clients":21,"regulatoryAum":3732918281}],"fees":[],"feeNotes":[],"feePrograms":[{"tier":"asserted","pages":[47,48,49,50,51,52,53,54,55,56,57],"excerpt":"In most instances, a client pays an ongoing\n           investments, including Schedule K-1 reporting.              Advisory Fee based upon the value of assets in\n                                                                       the client’s Account (an “asset-based fee”),\n           Clients with tax-exempt Accounts, such as certain           although other options, such as a flat fee, are\n           Retirement Accounts or charitable or religious              available.\n           organization Accounts, should be aware that some\n           investments, such as some Non-Traditional                   Asset-Based Fee Arrangement\n           Assets, Alternative Investments and Complex                 PAM generally offers one asset-based            fee\n           Investments, may produce taxable income,                    arrangement: a breakpoint fee schedule.\n           referred to as unrelated business taxable income\n           (“UBTI”). In such circumstances, such clients will          Under a breakpoint fee schedule, the asset-based\n           be required to pay tax on the UBTI produced by              fee is determined by reference to the market","program":"Private Asset Management wrap fee structure summary","summary":"Fees generally depend on account asset value. Other arrangements, such as flat fees, are also available.","evidence":[],"feeBasis":"not_extracted","fee_tiers":null,"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1028466","versionId":1028466,"reviewedOn":"2026-10-16","fee_billing":null,"submittedOn":"2026-03-27","documentName":"BAIRD PRIVATE ASSET MANAGEMENT - WRAP","fee_rate_low":null,"fee_rate_high":null,"fee_negotiable":null,"scheduleStatus":"complex_schedule","minimum_account":null,"fee_minimum_annual":null,"entryCountLowerBound":11},{"tier":"asserted","pages":[46,47,48,49,50,51,52,53,54,55],"excerpt":"A client’s advisory agreement will set forth the\n           actual compensation the client will pay to Baird.\n                                                                      Tiered Advice Fee Schedule\n           In most instances, a client pays an ongoing\n           Advisory Fee based upon the value of assets in             The following fee schedule sets forth                   the\n           the client’s Account (an “asset-based fee”),               maximum tiered Advice Fee rates for                     the\n           although other options, such as a flat fee, are            Services.\n           available.\n                                                                                     Tiered Advice Fee Schedule\n           Asset-Based Fee Arrangement\n                                                                                                                      Annual Fee\n           GWG generally offers one asset-based           fee                      Value of Assets                       Rate","program":"Generational Wealth Group wrap fee structure summary","summary":"Fees generally depend on account asset value. Other arrangements, such as flat fees, are also available.","evidence":[],"feeBasis":"not_extracted","fee_tiers":null,"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1028467","versionId":1028467,"reviewedOn":"2026-10-16","fee_billing":null,"submittedOn":"2026-03-27","documentName":"BAIRD GENERATIONAL WEALTH GROUP - WRAP","fee_rate_low":null,"fee_rate_high":null,"fee_negotiable":null,"scheduleStatus":"complex_schedule","minimum_account":null,"fee_minimum_annual":null,"entryCountLowerBound":11},{"tier":"asserted","pages":[5,6,7,8],"excerpt":"The fees are calculated in arrears based on the              factors, including but not limited to the size and\n           market value (“Market Value”) of the assets Baird            nature of the assets in the client’s account, the\n           Advisors manages for the client. The Market Value            client’s particular investment style or objective,\n           of assets is typically determined by the client’s            and any particular services requested by the\n           quarter-end custodial statement(s) and includes              client. The fees paid by a client may differ from\n           accrued interest and cash or its equivalent held             the fees paid by other clients based on a number\n           for investment. If Baird Advisors manages                    of factors, including but not limited to, the factors\n           multiple accounts on behalf of a client under an             identified above. As new standard fee schedules\n           IMA, Baird Advisors will generally aggregate client          are put into effect, fee schedules applicable to\n           assets for fee calculation purposes.                         existing clients are not affected.","program":"Baird Advisors fee structure summary","summary":"Baird Advisors calculates fees in arrears using the market value of managed assets, including accrued interest and investment cash. Assets across multiple accounts under one investment management agreement are generally aggregated for the calculation.","evidence":[],"feeBasis":"not_extracted","fee_tiers":null,"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1028468","versionId":1028468,"reviewedOn":"2026-10-16","fee_billing":null,"submittedOn":"2026-03-27","documentName":"BAIRD ADVISORS","fee_rate_low":null,"fee_rate_high":null,"fee_negotiable":null,"scheduleStatus":"complex_schedule","minimum_account":null,"fee_minimum_annual":null,"entryCountLowerBound":11},{"tier":"asserted","pages":[39,40,41,42,43,44,45,46,47,48,49],"excerpt":"A client’s advisory agreement will set forth the           of the applicable Advice Fee rate and the\n           actual compensation the client will pay to Baird.          applicable Portfolio Fee rate, if any.\n           In most instances, a client pays an ongoing\n           Advisory Fee based upon the value of assets in             Clients with a Unified Advice Fee Arrangement\n           the client’s Account (an “asset-based fee”),               generally choose a breakpoint fee schedule for the\n           although other options, such as a flat fee or a            Advice Fee portion of the Advisory Fee.\n           commission-based      fee   arrangement,     are\n           available.                                                 Breakpoint Advice Fee Schedules\n                                                                      All Services Except Consulting Services. The\n           Asset-Based Fee Arrangement\n                                                                      following fee schedule sets forth the maximum\n           PAM generally offers one asset-based           fee         breakpoint Advice Fee rates for the Services","program":"Private Asset Management fee structure summary","summary":"Fees generally depend on account asset value. Other arrangements, such as flat fees, are also available.","evidence":[],"feeBasis":"not_extracted","fee_tiers":null,"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1028469","versionId":1028469,"reviewedOn":"2026-10-16","fee_billing":null,"submittedOn":"2026-03-27","documentName":"BAIRD PRIVATE ASSET MANAGEMENT","fee_rate_low":null,"fee_rate_high":null,"fee_negotiable":null,"scheduleStatus":"complex_schedule","minimum_account":null,"fee_minimum_annual":null,"entryCountLowerBound":11},{"tier":"asserted","pages":[41,42,43,44,45,46,47,48,49],"excerpt":"A client’s advisory agreement will set forth the\n           actual compensation the client will pay to Baird.               Tiered Advice Fee Schedule\n           In most instances, a client pays an ongoing                     The following fee schedule sets forth          the\n           Advisory Fee based upon the value of assets in                  maximum tiered Advice Fee rates for            the\n           the client’s Account (an “asset-based fee”),                    Services.\n           although other options, such as a flat fee, are\n           available.\n\n\n\n                                                                      34","program":"Generational Wealth Group fee structure summary","summary":"Fees generally depend on account asset value. Other arrangements, such as flat fees, are also available.","evidence":[],"feeBasis":"not_extracted","fee_tiers":null,"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1028470","versionId":1028470,"reviewedOn":"2026-10-16","fee_billing":null,"submittedOn":"2026-03-27","documentName":"BAIRD GENERATIONAL WEALTH GROUP","fee_rate_low":null,"fee_rate_high":null,"fee_negotiable":null,"scheduleStatus":"complex_schedule","minimum_account":null,"fee_minimum_annual":null,"entryCountLowerBound":11},{"tier":"asserted","pages":[11,12,13,14],"excerpt":"Baird generally offers four (4) fee alternatives for the\n            sales, liquidations, redemptions, and rebalancing                    Services: (i) an asset-based Advisory Fee paid quarterly,\n            transactions, may cause the client to realize gains or               in advance, (ii) an asset-based Advisory Fee paid\n            losses for income tax purposes. Investment Funds often               quarterly, in arrears, (iii) an annual fixed rate Advisory\n            make distributions of income and capital gains to                    Fee that is paid by the client over four calendar quarters,\n            investors, which may cause the client to realize income              paid quarterly, in advance or (iv) a one-time fixed rate\n            for tax purposes.                                                    Advisory Fee paid at the time that the Consulting\n                                                                                 Agreement is accepted by Baird.\n            Certain investment products, such as Alternative","program":"Institutional Consulting fee structure summary","summary":"Institutional Consulting offers quarterly asset-based fees paid in advance or arrears, an annual fixed fee paid quarterly in advance, or a one-time fixed fee. The one-time fee is payable when Baird accepts the consulting agreement.","evidence":[],"feeBasis":"not_extracted","fee_tiers":null,"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1028471","versionId":1028471,"reviewedOn":"2026-10-16","fee_billing":null,"submittedOn":"2026-03-27","documentName":"BAIRD INSTITUTIONAL CONSULTING SERVICES","fee_rate_low":null,"fee_rate_high":null,"fee_negotiable":null,"scheduleStatus":"complex_schedule","minimum_account":null,"fee_minimum_annual":null,"entryCountLowerBound":11},{"tier":"asserted","pages":[8,9,10,11,12,13],"excerpt":"A client’s investment management agreement will                  fee, the value of assets in a client’s account is\n           set forth the actual compensation a separate                     generally determined by Baird. Baird generally\n           account client will pay to Baird Equity Asset                    determines the value of the assets in the client’s\n           Management. In most instances, a client pays                     account using prices from third party pricing\n           Baird Equity Asset Management an ongoing fee                     services. However, if the client has its assets held\n           based upon the value of assets in the client’s                   by a custodian other than Baird and if the third\n           account (an “asset-based fee”). The typical asset-               party pricing service does not provide a price for\n           based fee varies depending upon the total value                  assets in the client’s account, Baird will rely upon\n           of the client’s assets in the account, as shown in               the price reported by the client’s third party\n           the fee schedule below.                                          custodian. In some cases, Baird obtains prices\n                                                                            from the issuers or sponsors of investment\n                                Fee Schedule","program":"Equity Asset Management and Chautauqua fee structure summary","summary":"The investment management agreement sets the actual compensation for separate accounts. Equity Asset Management generally charges ongoing asset-based fees, with the typical fee varying by total account value.","evidence":[],"feeBasis":"not_extracted","fee_tiers":null,"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1028472","versionId":1028472,"reviewedOn":"2026-10-16","fee_billing":null,"submittedOn":"2026-03-27","documentName":"BAIRD EQUITY ASSET MANAGEMENT - CHAUTAUQUA CAPITAL MANAGEMENT","fee_rate_low":null,"fee_rate_high":null,"fee_negotiable":null,"scheduleStatus":"complex_schedule","minimum_account":null,"fee_minimum_annual":null,"entryCountLowerBound":11},{"tier":"asserted","pages":[8,9,10,11],"excerpt":"The Advisory Fee the client pays to Baird for the Services\n            and how it is to be paid will be set forth in the Agreement.\n                                                                                The flat fee will normally be paid in whole or in part in\n            The Services related to a Plan are typically provided\n                                                                                advance by the client, as reflected in the agreement\n            under a flat fee arrangement, although hourly fee\n                                                                                signed by the client. If reflected in the agreement signed\n            arrangements may also be available. Currently, the flat\n                                                                                by the client, a flat fee may be imposed for each service\n            fee for preparing a Plan and providing related wealth\n                                                                                provided. If agreed to by Baird, the flat fee may be paid\n            planning services generally ranges from $500 to $10,000,\n                                                                                upon completion of the services provided by Baird or on\n            but may be higher depending upon the particular Services","program":"Financial Planning fee structure summary","summary":"Financial planning fees and payment terms are set in the agreement. Plan-related services generally use a flat fee, with hourly arrangements also available.","evidence":[],"feeBasis":"not_extracted","fee_tiers":null,"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1028473","versionId":1028473,"reviewedOn":"2026-10-16","fee_billing":null,"submittedOn":"2026-03-27","documentName":"BAIRD FINANCIAL PLANNING SERVICES","fee_rate_low":null,"fee_rate_high":null,"fee_negotiable":null,"scheduleStatus":"complex_schedule","minimum_account":null,"fee_minimum_annual":null,"entryCountLowerBound":11},{"tier":"asserted","pages":[58,59,60,61,62,63,64,65,66,67,68],"excerpt":"A client’s advisory agreement will set forth the\n                                                                         Unified Advice Fee Arrangement, the client’s\n           actual compensation the client will pay to Baird. In\n                                                                         Program Fee rate will be equal to the sum of the\n           most instances, a client pays an ongoing Program\n                                                                         applicable Advice Fee rate and the applicable\n           Fee based upon the value of assets in the client’s\n                                                                         Portfolio Fee rate, if any.\n           Account (an “asset-based fee”), although other\n           options, such as a flat fee, may be available.\n                                                                         Clients with a Unified Advice Fee Arrangement may\n                                                                         generally choose a tiered or breakpoint fee","program":"Private Wealth Management fee structure summary","summary":"The advisory agreement specifies actual compensation. Private Wealth Management generally charges ongoing asset-based Program Fees, while other options such as flat fees may be available.","evidence":[],"feeBasis":"not_extracted","fee_tiers":null,"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1028474","versionId":1028474,"reviewedOn":"2026-10-16","fee_billing":null,"submittedOn":"2026-03-27","documentName":"BAIRD PRIVATE WEALTH MANAGEMENT","fee_rate_low":null,"fee_rate_high":null,"fee_negotiable":null,"scheduleStatus":"complex_schedule","minimum_account":null,"fee_minimum_annual":null,"entryCountLowerBound":11},{"tier":"asserted","pages":[60,61,62,63,64,65,66,67,68,69,70,71],"excerpt":"A client’s advisory agreement will set forth the\n           tax implications different from other types of              actual compensation the client will pay to Baird.\n           investments, including Schedule K-1 reporting.              In most instances, a client pays an ongoing\n                                                                       Advisory Fee based upon the value of assets in\n           Clients with tax-exempt Accounts, such as certain           the client’s Account (an “asset-based fee”),\n           Retirement Accounts or charitable or religious              although other options, such as a flat fee, are\n           organization Accounts, should be aware that some            available.\n           investments, such as some Non-Traditional\n           Assets, Alternative Investments and Complex                 Asset-Based Fee Arrangement\n           Investments, may produce taxable income,                    DDK generally offers one asset-based             fee\n           referred to as unrelated business taxable income            arrangement: a tiered fee schedule.\n           (“UBTI”). In such circumstances, such clients will","program":"DDK Group wrap fee structure summary","summary":"Fees generally depend on account asset value. Other arrangements, such as flat fees, are also available.","evidence":[],"feeBasis":"not_extracted","fee_tiers":null,"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1028475","versionId":1028475,"reviewedOn":"2026-10-16","fee_billing":null,"submittedOn":"2026-03-27","documentName":"THE DDK GROUP - WRAP","fee_rate_low":null,"fee_rate_high":null,"fee_negotiable":null,"scheduleStatus":"complex_schedule","minimum_account":null,"fee_minimum_annual":null,"entryCountLowerBound":11},{"tier":"asserted","pages":[39,40,41,42,43,44,45,46,47],"excerpt":"A client’s advisory agreement will set forth the            generally choose a tiered fee schedule for the\n           actual compensation the client will pay to Baird.           Advice Fee portion of the Advisory Fee.\n           In most instances, a client pays an ongoing\n           Advisory Fee based upon the value of assets in              Tiered Advice Fee Schedule\n           the client’s Account (an “asset-based fee”),                The following fee schedule sets forth                the\n           although other options, such as a flat fee, are             maximum tiered Advice Fee rates for                  the\n           available.                                                  Services.\n\n           Asset-Based Fee Arrangement                                                Tiered Advice Fee Schedule\n           DDK generally offers one asset-based            fee\n                                                                                Value of Assets             Annual Fee Rate\n           arrangement: a tiered fee schedule.","program":"DDK Group fee structure summary","summary":"Fees generally depend on account asset value. Other arrangements, such as flat fees, are also available.","evidence":[],"feeBasis":"not_extracted","fee_tiers":null,"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1028476","versionId":1028476,"reviewedOn":"2026-10-16","fee_billing":null,"submittedOn":"2026-03-27","documentName":"THE DDK GROUP","fee_rate_low":null,"fee_rate_high":null,"fee_negotiable":null,"scheduleStatus":"complex_schedule","minimum_account":null,"fee_minimum_annual":null,"entryCountLowerBound":11},{"tier":"asserted","pages":[5],"excerpt":"Fees for provision of the Research Services are separately         arrangements.\n            negotiated with each client based upon the nature of the\n            services provided and other factors. Fees are payable as\n                                                                               Types of Clients\n            agreed upon by the parties, typically in arrears. Baird\n            generally does not solicit or accept pre-paid fees for             Baird offers the Research Services to institutional clients\n            provision of the Research Services unless requested by             including but not limited to investment advisers, pension\n            the client. The specific fee and terms of payment will be          and retirement plans, corporations and other entities,\n            set forth in the client’s Agreement.                               mutual funds, insurance companies, hedge funds, private","program":"Institutional Equity Research fee structure summary","summary":"Institutional Equity Research fees are negotiated separately with each client based on the services and other factors. Payment terms are agreed by the parties, typically in arrears, and recorded in the agreement.","evidence":[],"feeBasis":"not_extracted","fee_tiers":null,"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1028477","versionId":1028477,"reviewedOn":"2026-10-16","fee_billing":null,"submittedOn":"2026-03-27","documentName":"BAIRD INSTITUTIONAL EQUITY RESEARCH SERVICES","fee_rate_low":null,"fee_rate_high":null,"fee_negotiable":null,"scheduleStatus":"complex_schedule","minimum_account":null,"fee_minimum_annual":null,"entryCountLowerBound":11}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed_complex_schedule","checkedAt":"2026-10-16T03:07:23.61823+00:00","documents":[{"name":"BAIRD INSTITUTIONAL EQUITY RESEARCH SERVICES","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1028477","versionId":1028477,"submittedOn":"2026-03-27"},{"name":"THE DDK GROUP","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1028476","versionId":1028476,"submittedOn":"2026-03-27"},{"name":"THE DDK GROUP - WRAP","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1028475","versionId":1028475,"submittedOn":"2026-03-27"},{"name":"BAIRD PRIVATE WEALTH MANAGEMENT","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1028474","versionId":1028474,"submittedOn":"2026-03-27"},{"name":"BAIRD FINANCIAL PLANNING SERVICES","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1028473","versionId":1028473,"submittedOn":"2026-03-27"},{"name":"BAIRD EQUITY ASSET MANAGEMENT - CHAUTAUQUA CAPITAL MANAGEMENT","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1028472","versionId":1028472,"submittedOn":"2026-03-27"},{"name":"BAIRD INSTITUTIONAL CONSULTING SERVICES","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1028471","versionId":1028471,"submittedOn":"2026-03-27"},{"name":"BAIRD GENERATIONAL WEALTH GROUP","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1028470","versionId":1028470,"submittedOn":"2026-03-27"},{"name":"BAIRD PRIVATE ASSET MANAGEMENT","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1028469","versionId":1028469,"submittedOn":"2026-03-27"},{"name":"BAIRD ADVISORS","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1028468","versionId":1028468,"submittedOn":"2026-03-27"},{"name":"BAIRD GENERATIONAL WEALTH GROUP - WRAP","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1028467","versionId":1028467,"submittedOn":"2026-03-27"},{"name":"BAIRD PRIVATE ASSET MANAGEMENT - WRAP","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1028466","versionId":1028466,"submittedOn":"2026-03-27"}]},"custodians":[{"name":"Robert W. Baird & Co. Incorporated","shortName":"Robert W. Baird & Co.","location":"Milwaukee, WI","smaAssets":181140962366}],"custodyNote":"Robert W. Baird & Co. has custody of $212.77B for 240,134 clients.","otherCustodians":[],"leadership":[{"name":"Steven Booth","title":"Chairman, President, Chief Executive Officer","crd":"2147388"},{"name":"Jon Langenfeld","title":"Chief Financial Officer","crd":"4322120"},{"name":"Christa Lynn Graverson","title":"Chief Compliance Officer","crd":"4912961"},{"name":"Erik Charles Dahlberg","title":"Director","crd":"1650544"},{"name":"Patrick Steven Lawton","title":"Director","crd":"1007318"},{"name":"Angela Palmer","title":"Registered Investment Advisor CCO","crd":"4915568"},{"name":"Michael Schroeder","title":"Director","crd":"1483012"},{"name":"Paul Schultz","title":"General Counsel, Secretary","crd":"1965163"},{"name":"Mary Ellen Stanek","title":"Director","crd":"2006493"},{"name":"Laura K Thurow","title":"Chief Operations Officer","crd":"3193702"}],"ownership":[{"label":"Baird Financial Corporation","detail":"Shareholder in the 75% or more ownership band and a control person, since December 1982."},{"label":"Baird Financial Group, Inc.","detail":"Indirect owner: a shareholder of Baird Financial Corporation in the 75% or more band and a control person, since December 2020.","parent":"Baird Financial Corporation"}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":209,"privateResidences":0},"listedOfficeAddresses":27,"foreignOffices":[],"officesByState":[{"state":"Arizona","offices":1,"addresses":[{"street":"14648 N. Scottsdale Road","city":"Scottsdale"}]},{"state":"California","offices":1,"addresses":[{"street":"1400 Rocky Ridge Drive","city":"Roseville"}]},{"state":"Colorado","offices":1,"addresses":[{"street":"210 University Boulevard","city":"Denver"}]},{"state":"Illinois","offices":1,"addresses":[{"street":"227 W. Monroe Street","city":"Chicago"}]},{"state":"Indiana","offices":1,"addresses":[{"street":"110 Main Street","city":"Evansville"}]},{"state":"Kentucky","offices":3,"addresses":[{"street":"100 W. Main Street","city":"Lexington"},{"street":"500 W. Jefferson Street","city":"Louisville"},{"street":"4803 Olympia Park Plaza","city":"Louisville"}]},{"state":"Maryland","offices":1,"addresses":[{"street":"100 West Road","city":"Towson"}]},{"state":"Michigan","offices":2,"addresses":[{"street":"300 Park Street","city":"Birmingham"},{"street":"333 Bridge ST N.W.","city":"Grand Rapids"}]},{"state":"North Carolina","offices":1,"addresses":[{"street":"4350 Congress Street","city":"Charlotte"}]},{"state":"Ohio","offices":2,"addresses":[{"street":"200 Public Square","city":"Cleveland"},{"street":"3805 Edwards Road","city":"Cincinnati"}]},{"state":"Oregon","offices":1,"addresses":[{"street":"5400 Meadows Road","city":"Lake Oswego"}]},{"state":"Pennsylvania","offices":2,"addresses":[{"street":"12570 Perry Highway","city":"Wexford"},{"street":"121 Champion Way","city":"Canonsburg"}]},{"state":"Tennessee","offices":1,"addresses":[{"street":"1600 West End Avenue","city":"Nashville"}]},{"state":"Texas","offices":3,"addresses":[{"street":"8333 Douglas Avenue","city":"Dallas"},{"street":"550 Bailey Avenue","city":"Fort Worth"},{"street":"945 Bunker Hill Road","city":"Houston - Memorial City"}]},{"state":"Washington","offices":1,"addresses":[{"street":"925 4th Avenue","city":"Seattle"}]},{"state":"Wisconsin","offices":5,"addresses":[{"street":"777 E. Wisconsin Avenue","city":"Milwaukee","headquarters":true},{"street":"One Riverwood Place","city":"Waukesha"},{"street":"8000 Excelsior Drive","city":"Madison"},{"street":"12075 N. Corporate Parkway","city":"Mequon"},{"street":"440 S. Washington Street","city":"Green Bay"}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"414-765-3500","stateRegisteredReps":2509,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Hourly charges","Fixed fees (other than subscription fees)","Commissions","Performance-based fees","Other"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Portfolio management for investment companies","Portfolio management for pooled investment vehicles (other than investment companies)","Portfolio management for businesses (other than small businesses) or institutional clients","Pension consulting services","Selection of other advisers (including private fund managers)","Publication of periodicals or newsletters","Educational seminars/workshops","Other"],"financialPlanningClients":"500","assetMix":[{"label":"Exchange-traded equity securities","percent":30},{"label":"Non-exchange-traded equity securities","percent":1},{"label":"U.S. government/agency bonds","percent":7},{"label":"U.S. state and local bonds","percent":4},{"label":"Investment grade corporate bonds","percent":7},{"label":"Securities issued by registered investment companies or business development companies","percent":46},{"label":"Cash and cash equivalents","percent":3},{"label":"Other","percent":2,"detail":"The Assets Generally Include Asset-Backed and Mortgage-Backed Securities."}],"privateFunds":3},"sources":{"adv1FilingDate":"1 September 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/8158/PDF/8158.pdf","brochureDate":"27 March 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1028477","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Robert W. Baird & Co. have?","answer":"Robert W. Baird & Co. has 241,359 clients and manages $394.1 billion for them, as of September 2026. They include 153,711 other individual clients, 82,420 high-net-worth individuals, and 1,709 pension and profit-sharing plans.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 1 September 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Robert W. Baird & Co. offer?","answer":"Robert W. Baird & Co. provides financial planning, portfolio management for individuals and small businesses, portfolio management for investment companies, portfolio management for pooled vehicles, portfolio management for institutions, pension consulting, selecting other managers, publishing newsletters, and educational seminars.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Which custodians does Robert W. Baird & Co. use?","answer":"Robert W. Baird & Co.’s separately managed account assets are held at Robert W. Baird & Co. Incorporated (Milwaukee, WI), with $181,140,962,366. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 1 September 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Robert W. Baird & Co. have?","answer":"Robert W. Baird & Co. has 2,509 investment adviser representatives registered with state securities authorities, out of 4,322 employees, and 3,170 perform investment advisory functions. 3,426 employees are registered representatives of a broker-dealer and 1,588 employees are licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Robert W. Baird & Co. invest in?","answer":"At the end of its last fiscal year, Robert W. Baird & Co.’s separately managed accounts held 46% registered funds (mutual funds, ETFs, BDCs), 30% exchange-traded equities, 7% U.S. government and agency bonds, 7% investment grade corporate bonds, 4% state and local bonds, 3% cash and equivalents, 2% other and 1% non-exchange-traded equities. The 2% other category is described as: The Assets Generally Include Asset-Backed and Mortgage-Backed Securities. It advises 3 private funds.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Robert W. Baird & Co.?","answer":"Robert W. Baird & Co. is owned through a holding company by Baird Financial Group, Inc. Its direct owner is Baird Financial Corporation (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 1 September 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Robert W. Baird & Co. get paid?","answer":"Robert W. Baird & Co. is paid through a percentage of assets under management, hourly charges, fixed fees, commissions, performance-based fees and other arrangements.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva Wealth is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}