{"url":"https://nivawealth.com/firms/robert-w-baird-and-8158","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/8158","regulatoryAum":394068801480,"crd":"8158","secFileNumber":"801-7571","legalName":"Robert W. Baird & Co. Incorporated","displayName":"Robert W. Baird &","website":null,"founded":null,"organization":"Wisconsin corporation","fiscalYearEnd":"December","headquarters":{"street":"777 E. Wisconsin Avenue","city":"Milwaukee","state":"WI","stateName":"Wisconsin","country":"United States","postalCode":"53202-5391"},"tradeNames":["Baird","Baird Advisors","Baird Equity Asset Management","Baird Generational Wealth Group","Baird Institutional Equities & Research","Baird Private Asset Management","Baird Private Wealth Management","Chautauqua Capital Management","The DDK Group"],"registration":{"secApproved":"14 July 1971","noticeFilings":null,"latestNoticeFiling":null},"staff":{"employees":4322,"advisory":3170,"brokerDealerReps":3426,"insuranceAgents":1588,"promoters":20},"aum":{"discretionary":289489829877,"discretionaryAccounts":216498,"nonDiscretionary":104578971603,"nonDiscretionaryAccounts":150625,"wrapProgram":180202475952,"nonUsClientsPct":1,"nonAumClients":19985},"clientTypes":[{"label":"Individuals (other than HNW)","clients":153711,"regulatoryAum":33330262618},{"label":"High-net-worth individuals","clients":82420,"regulatoryAum":135033059436},{"label":"Banking or thrift institutions","clients":18,"regulatoryAum":492410484},{"label":"Investment companies","clients":18,"regulatoryAum":157926067259},{"label":"Pooled investment vehicles","clients":8,"regulatoryAum":1251541376},{"label":"Pension and profit-sharing plans","clients":1709,"regulatoryAum":17818005450},{"label":"Charitable organizations","clients":1433,"regulatoryAum":7656769608},{"label":"State or municipal government entities","clients":76,"regulatoryAum":8182270345},{"label":"Other investment advisers","clients":254,"regulatoryAum":480391971},{"label":"Insurance companies","clients":22,"regulatoryAum":8779996535},{"label":"Corporations and other businesses","clients":1669,"regulatoryAum":19385108117},{"label":"Other","clients":21,"regulatoryAum":3732918281}],"fees":[],"feeNotes":[],"custodians":[{"name":"Robert W. Baird & Co. Incorporated","shortName":"Robert W. Baird &","location":"Milwaukee, WI","smaAssets":181140962366}],"custodyNote":"Robert W. Baird & has custody of $212.77B for 240,134 clients.","otherCustodians":[],"leadership":[{"name":"Steven Booth","title":"Chairman, President, Chief Executive Officer","crd":"2147388"},{"name":"Jon Langenfeld","title":"Chief Financial Officer","crd":"4322120"},{"name":"Christa Lynn Graverson","title":"Chief Compliance Officer","crd":"4912961"},{"name":"Erik Charles Dahlberg","title":"Director","crd":"1650544"},{"name":"Patrick Steven Lawton","title":"Director","crd":"1007318"},{"name":"Angela Palmer","title":"Registered Investment Advisor CCO","crd":"4915568"},{"name":"Michael Schroeder","title":"Director","crd":"1483012"},{"name":"Paul Schultz","title":"General Counsel, Secretary","crd":"1965163"},{"name":"Mary Ellen Stanek","title":"Director","crd":"2006493"},{"name":"Laura K Thurow","title":"Chief Operations Officer","crd":"3193702"}],"ownership":[{"label":"Baird Financial Corporation","detail":"Shareholder in the 75% or more ownership band and a control person, since December 1982."},{"label":"Baird Financial Group, Inc.","detail":"Indirect owner: a shareholder of Baird Financial Corporation in the 75% or more band and a control person, since December 2020.","parent":"Baird Financial Corporation"}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":209,"privateResidences":0},"listedOfficeAddresses":27,"officesByState":[{"state":"Arizona","offices":1,"addresses":[{"street":"14648 N. Scottsdale Road","city":"Scottsdale"}]},{"state":"California","offices":1,"addresses":[{"street":"1400 Rocky Ridge Drive","city":"Roseville"}]},{"state":"Colorado","offices":1,"addresses":[{"street":"210 University Boulevard","city":"Denver"}]},{"state":"Illinois","offices":1,"addresses":[{"street":"227 W. Monroe Street","city":"Chicago"}]},{"state":"Indiana","offices":1,"addresses":[{"street":"110 Main Street","city":"Evansville"}]},{"state":"Kentucky","offices":3,"addresses":[{"street":"100 W. Main Street","city":"Lexington"},{"street":"500 W. Jefferson Street","city":"Louisville"},{"street":"4803 Olympia Park Plaza","city":"Louisville"}]},{"state":"Maryland","offices":1,"addresses":[{"street":"100 West Road","city":"Towson"}]},{"state":"Michigan","offices":2,"addresses":[{"street":"300 Park Street","city":"Birmingham"},{"street":"333 Bridge ST N.W.","city":"Grand Rapids"}]},{"state":"North Carolina","offices":1,"addresses":[{"street":"4350 Congress Street","city":"Charlotte"}]},{"state":"Ohio","offices":2,"addresses":[{"street":"200 Public Square","city":"Cleveland"},{"street":"3805 Edwards Road","city":"Cincinnati"}]},{"state":"Oregon","offices":1,"addresses":[{"street":"5400 Meadows Road","city":"Lake Oswego"}]},{"state":"Pennsylvania","offices":2,"addresses":[{"street":"12570 Perry Highway","city":"Wexford"},{"street":"121 Champion Way","city":"Canonsburg"}]},{"state":"Tennessee","offices":1,"addresses":[{"street":"1600 West End Avenue","city":"Nashville"}]},{"state":"Texas","offices":3,"addresses":[{"street":"8333 Douglas Avenue","city":"Dallas"},{"street":"550 Bailey Avenue","city":"Fort Worth"},{"street":"945 Bunker Hill Road","city":"Houston - Memorial City"}]},{"state":"Washington","offices":1,"addresses":[{"street":"925 4th Avenue","city":"Seattle"}]},{"state":"Wisconsin","offices":5,"addresses":[{"street":"777 E. Wisconsin Avenue","city":"Milwaukee","headquarters":true},{"street":"One Riverwood Place","city":"Waukesha"},{"street":"8000 Excelsior Drive","city":"Madison"},{"street":"12075 N. Corporate Parkway","city":"Mequon"},{"street":"440 S. Washington Street","city":"Green Bay"}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"414-765-3500","stateRegisteredReps":2509,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Hourly charges","Fixed fees (other than subscription fees)","Commissions","Performance-based fees","Other"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Portfolio management for investment companies","Portfolio management for pooled investment vehicles (other than investment companies)","Portfolio management for businesses (other than small businesses) or institutional clients","Pension consulting services","Selection of other advisers (including private fund managers)","Publication of periodicals or newsletters","Educational seminars/workshops","Other"],"financialPlanningClients":"500","assetMix":[{"label":"Exchange-traded equity securities","percent":30},{"label":"Non-exchange-traded equity securities","percent":1},{"label":"U.S. government/agency bonds","percent":7},{"label":"U.S. state and local bonds","percent":4},{"label":"Investment grade corporate bonds","percent":7},{"label":"Securities issued by registered investment companies or business development companies","percent":46},{"label":"Cash and cash equivalents","percent":3},{"label":"Other","percent":2,"detail":"The Assets Generally Include Asset-Backed and Mortgage-Backed Securities."}],"privateFunds":3},"sources":{"adv1FilingDate":"1 September 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/8158/PDF/8158.pdf","brochureDate":null,"brochureUrl":null,"iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Robert W. Baird & have?","answer":"Robert W. Baird & has 241,359 clients and manages $394.1 billion for them, as of September 2026. They include 153,711 other individuals, 82,420 high-net-worth individuals and 1,709 pension and profit-sharing plans.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 1 September 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Robert W. Baird & offer?","answer":"Robert W. Baird & provides financial planning, portfolio management for individuals and small businesses, portfolio management for investment companies, portfolio management for pooled vehicles, portfolio management for institutions, pension consulting, selecting other managers, publishing newsletters, educational seminars and other activities.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Which custodians does Robert W. Baird & use?","answer":"Robert W. Baird &’s separately managed account assets are held at Robert W. Baird & Co. Incorporated (Milwaukee, WI), with $181,140,962,366. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 1 September 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Robert W. Baird & have?","answer":"Robert W. Baird & has 2,509 investment adviser representatives registered with state securities authorities, out of 4,322 employees, and 3,170 perform investment advisory functions. 3,426 are registered representatives of a broker-dealer and 1,588 are licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Robert W. Baird & invest in?","answer":"At the end of its last fiscal year, Robert W. Baird &’s separately managed accounts held 46% registered funds (mutual funds, ETFs, BDCs), 30% exchange-traded equities, 7% U.S. government and agency bonds, 7% investment grade corporate bonds, 4% state and local bonds, 3% cash and equivalents, 2% the assets generally include asset-backed and mortgage-backed securities. and 1% non-exchange-traded equities. It advises 3 private funds.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Robert W. Baird &?","answer":"Robert W. Baird & is owned through a holding company by Baird Financial Group, Inc. Its direct owner is Baird Financial Corporation (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 1 September 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Robert W. Baird & get paid?","answer":"Robert W. Baird & is paid through a percentage of assets under management, hourly charges, fixed fees, commissions, performance-based fees and other arrangements.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva Wealth is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}