{"url":"https://nivawealth.com/firms/redeem-financial-group-313761","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/313761","regulatoryAum":118646328,"crd":"313761","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"7712470","suffix":null,"lastName":"Brown","firstName":"Lynnae","middleName":"Elizabeth"},{"crd":"6560237","suffix":null,"lastName":"FRIEND","firstName":"HOUSTON","middleName":"JAMES"},{"crd":"5814705","suffix":null,"lastName":"SHARP","firstName":"JEREMY","middleName":"EDWARD"}],"total":3,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"secFileNumber":"801-136807","legalName":"Redeem Financial Group LLC","displayName":"Redeem Financial Group","slug":"redeem-financial-group-313761","website":"https://redeemfinancialgroup.com/","logo":{"src":"https://rmkhnxnbeclogprvkfyl.supabase.co/storage/v1/object/public/firm-logos/313761/ed57e93bfd08f7bd-r1.webp","tone":"light","width":1672,"height":200,"sourceUrl":"https://www.redeemfinancialgroup.com/","sourceLabel":"Redeem Wealth Management, website"},"classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"linkedinUrl":"https://www.linkedin.com/company/redeemwealth","xUrl":"https://twitter.com/redeemwealth","founded":null,"organization":"Arizona corporation","fiscalYearEnd":"December","headquarters":{"street":"2162 E Williams Field RD Suite 111","city":"Gilbert","state":"AZ","stateName":"Arizona","country":"United States","postalCode":"85295"},"tradeNames":["Redeem.wealth"],"registration":{"secApproved":"22 July 2026","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":501123.20175438595,"staff":{"employees":4,"advisory":3,"brokerDealerReps":0,"insuranceAgents":1,"promoters":0},"aum":{"regulatory":118646328,"discretionary":118646328,"discretionaryAccounts":773,"nonDiscretionary":0,"nonDiscretionaryAccounts":0,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":12},"clientTypes":[{"label":"Individuals (other than HNW)","clients":201,"regulatoryAum":64962662},{"label":"High-net-worth individuals","clients":27,"regulatoryAum":49293428},{"label":"Charitable organizations","clients":null,"fewerThan5":true,"regulatoryAum":483889},{"label":"Corporations and other businesses","clients":null,"fewerThan5":true,"regulatoryAum":3906349}],"feePrograms":[],"brochureCoverage":{"scope":"known_documents","status":"not_processed","checkedAt":null,"documents":[]},"custodians":[{"name":"MTG, LLC","shortName":"MTG","location":"New York, NY","smaAssets":66503589},{"name":"Charles Schwab & Co., Inc.","shortName":"Charles Schwab","location":"Westlake, TX","smaAssets":39427171}],"custodyNote":"Redeem Financial Group has custody of $119M in client assets for 773 clients.","otherCustodians":[],"leadership":[{"name":"Houston Friend","title":"Owner/Chief Compliance Officer","crd":"6560237"},{"name":"Jeremy Sharp","title":"Managing Partner/Managing Member","crd":"5814705"}],"ownership":[{"label":"Jeremy Sharp","detail":"Managing partner/managing member in the 75% or more ownership band and a control person, since February 2021."},{"label":"Houston Friend","detail":"Owner/chief compliance officer in the 25% to 50% ownership band and a control person, since January 2024."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":0,"privateResidences":0},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"Arizona","offices":1,"addresses":[{"street":"2162 E Williams Field RD Suite 111","city":"Gilbert","headquarters":true}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"480-680-7975","stateRegisteredReps":3,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Hourly charges","Subscription fees","Fixed fees (other than subscription fees)"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Pension consulting services","Selection of other advisers (including private fund managers)","Educational seminars/workshops"],"financialPlanningClients":"101-250","assetMix":[{"label":"Exchange-traded equity securities","percent":4},{"label":"Securities issued by registered investment companies or business development companies","percent":95},{"label":"Cash and cash equivalents","percent":1}],"privateFunds":0},"sources":{"adv1FilingDate":"25 June 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/313761/PDF/313761.pdf","brochureDate":null,"brochureUrl":null,"iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-21","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Redeem Financial Group have?","answer":"Redeem Financial Group has 228 clients and manages $119 million for them, as of June 2026. They include 201 individual clients and 27 high-net-worth individuals.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 25 June 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Redeem Financial Group offer?","answer":"Redeem Financial Group provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, and educational seminars.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Which custodians does Redeem Financial Group use?","answer":"Redeem Financial Group’s separately managed account assets are held at MTG, LLC (New York, NY), with $66.5M and Charles Schwab & Co., Inc. (Westlake, TX), with $39.4M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 25 June 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Redeem Financial Group have?","answer":"Redeem Financial Group has 3 investment adviser representatives registered with state securities authorities, out of 4 employees, and 3 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 1 employee is a licensed insurance agent.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Redeem Financial Group invest in?","answer":"At the end of its last fiscal year, Redeem Financial Group’s separately managed accounts held 95% registered funds (mutual funds, ETFs, BDCs), 4% exchange-traded equities and 1% cash and equivalents.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Redeem Financial Group?","answer":"Redeem Financial Group’s direct owners are Jeremy Sharp (75% or more) and Houston Friend (25% to 50%).","source":"Form ADV Part 1A, Schedules A and B, filed 25 June 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Redeem Financial Group get paid?","answer":"Redeem Financial Group is paid through a percentage of assets under management, hourly charges, subscription fees and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact Redeem Financial Group?","answer":"Redeem Financial Group’s main office is at 2162 E Williams Field RD Suite 111, Gilbert, AZ 85295. Its phone number is 480-680-7975. Its website is redeemfinancialgroup.com.","source":"Form ADV Part 1A, Item 1.F, filed 25 June 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}