{"url":"https://nivawealth.com/firms/qfc-advisory-118886","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/118886","regulatoryAum":128841915,"crd":"118886","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"1721412","suffix":null,"lastName":"HORN","firstName":"JAMES","middleName":"DOUGLAS"},{"crd":"5980903","suffix":null,"lastName":"SMITH","firstName":"MICHAEL","middleName":"SHANE"}],"total":2,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"secFileNumber":"801-136332","legalName":"QFC Advisory LLC","displayName":"QFC Advisory","slug":"qfc-advisory-118886","website":null,"classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"founded":null,"organization":"Tennessee limited liability company","fiscalYearEnd":"December","headquarters":{"street":"115 West Broadway Avenue","city":"Maryville","state":"TN","stateName":"Tennessee","country":"United States","postalCode":"37801-4703"},"tradeNames":[],"registration":{"secApproved":"21 May 2026","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":575368.8009708738,"staff":{"employees":4,"advisory":2,"brokerDealerReps":2,"insuranceAgents":2,"promoters":0},"aum":{"regulatory":128841915,"discretionary":128775037,"discretionaryAccounts":590,"nonDiscretionary":66878,"nonDiscretionaryAccounts":5,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":179,"regulatoryAum":71273903},{"label":"High-net-worth individuals","clients":27,"regulatoryAum":47252070},{"label":"Pension and profit-sharing plans","clients":1,"fewerThan5":true,"regulatoryAum":2646716},{"label":"Corporations and other businesses","clients":2,"fewerThan5":true,"regulatoryAum":5787070},{"label":"Other","clients":2,"fewerThan5":true,"regulatoryAum":1882156}],"feePrograms":[{"role":"other","program":"Financial planning fees","summary":"Financial planning is a fixed fee set by project, or hourly from $50 to $400 (standard $250), or per diem up to $3,500 a day.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1042436","versionId":1042436,"submittedOn":"2026-04-22","documentName":"QFC ADV 2A BROCHURE"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed_no_numerical_schedule","checkedAt":"2026-10-22T12:29:55.655028+00:00","documents":[{"name":"QFC ADV 2A BROCHURE","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1042436","versionId":1042436,"submittedOn":"2026-04-22"}]},"custodians":[{"name":"Charles Schwab & Co., Inc.","shortName":"Charles Schwab","location":"Westlake, TX","smaAssets":128841915}],"custodyNote":"QFC Advisory does not have custody of client assets.","otherCustodians":[],"leadership":[{"name":"James Horn","title":"President and Chief Compliance Officer","crd":"1721412"}],"ownership":[{"label":"Quality Financial Concepts LLC","detail":"Member in the 75% or more ownership band and a control person, since January 2022."},{"label":"James Horn","detail":"Indirect owner: a member of Quality Financial Concepts LLC in the 75% or more band and a control person, since January 2022.","parent":"Quality Financial Concepts LLC"}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":0,"privateResidences":0},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"Tennessee","offices":1,"addresses":[{"street":"115 West Broadway Avenue","city":"Maryville","headquarters":true}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"865-984-3550","stateRegisteredReps":2,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Hourly charges","Fixed fees (other than subscription fees)"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Portfolio management for businesses (other than small businesses) or institutional clients","Pension consulting services","Selection of other advisers (including private fund managers)","Educational seminars/workshops"],"financialPlanningClients":"1-10","assetMix":[{"label":"Exchange-traded equity securities","percent":37},{"label":"Securities issued by registered investment companies or business development companies","percent":58},{"label":"Cash and cash equivalents","percent":5}],"privateFunds":0},"sources":{"adv1FilingDate":"2 June 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/118886/PDF/118886.pdf","brochureDate":"22 April 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1042436","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does QFC Advisory have?","answer":"QFC Advisory has 211 clients and manages $129 million for them, as of June 2026. They include 179 individual clients, 27 high-net-worth individuals, and 2 corporations and other businesses.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 2 June 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does QFC Advisory offer?","answer":"QFC Advisory provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, and educational seminars.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Which custodians does QFC Advisory use?","answer":"QFC Advisory’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $129M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 2 June 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does QFC Advisory have?","answer":"QFC Advisory has 2 investment adviser representatives registered with state securities authorities, out of 4 employees, and 2 perform investment advisory functions. 2 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does QFC Advisory invest in?","answer":"At the end of its last fiscal year, QFC Advisory’s separately managed accounts held 58% registered funds (mutual funds, ETFs, BDCs), 37% exchange-traded equities and 5% cash and equivalents.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns QFC Advisory?","answer":"QFC Advisory is owned through a holding company by James Horn. Its direct owner is Quality Financial Concepts LLC (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 2 June 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does QFC Advisory get paid?","answer":"QFC Advisory is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact QFC Advisory?","answer":"QFC Advisory’s main office is at 115 West Broadway Avenue, Maryville, TN 37801-4703. Its phone number is 865-984-3550.","source":"Form ADV Part 1A, Item 1.F, filed 2 June 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}