{"url":"https://nivawealth.com/firms/profocus-113954","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/113954","regulatoryAum":156539998,"crd":"113954","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"8145444","suffix":null,"lastName":"BISHOP","firstName":"GARRY","middleName":"PARRANT"},{"crd":"1189477","suffix":null,"lastName":"SMITH","firstName":"MICHAEL","middleName":"MAURICE"}],"total":2,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2022-05-04","regulatoryAum":111000000,"clients":210,"employees":2,"offices":2},{"filedOn":"2023-03-09","regulatoryAum":114000000,"clients":220,"employees":3,"offices":2},{"filedOn":"2024-02-07","regulatoryAum":121000000,"clients":260,"employees":4,"offices":2},{"filedOn":"2025-03-17","regulatoryAum":151000000,"clients":329,"employees":6,"offices":2},{"filedOn":"2026-07-01","regulatoryAum":156539998,"clients":152,"employees":7,"offices":3}],"secFileNumber":"801-124789","legalName":"Profocus, Incorporated","displayName":"ProFocus","slug":"profocus-113954","website":"https://profocus.com/","classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"founded":null,"organization":"Arizona corporation","fiscalYearEnd":"December","headquarters":{"street":"5010 East Warner Road, Suite 202","city":"Phoenix","state":"AZ","stateName":"Arizona","country":"United States","postalCode":"85044-3374"},"tradeNames":[],"registration":{"secApproved":"2 May 2022","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":1118105.6115107914,"staff":{"employees":7,"advisory":2,"brokerDealerReps":1,"insuranceAgents":0,"promoters":1},"aum":{"regulatory":156539998,"discretionary":156539998,"discretionaryAccounts":529,"nonDiscretionary":0,"nonDiscretionaryAccounts":0,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":93,"regulatoryAum":34937278},{"label":"High-net-worth individuals","clients":46,"regulatoryAum":120479402},{"label":"Corporations and other businesses","clients":13,"regulatoryAum":1123318}],"feePrograms":[{"role":"other","program":"Hourly fee","summary":"Investment advisory, financial planning and business management services are billed at $325 an hour, which may be negotiated in advance.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1050486","versionId":1050486,"submittedOn":"2026-07-01","documentName":"PROFOCUS INCORPORATED BROCHURE"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed_no_numerical_schedule","checkedAt":"2026-10-22T12:17:00.976984+00:00","documents":[{"name":"PROFOCUS INCORPORATED BROCHURE","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1050486","versionId":1050486,"submittedOn":"2026-07-01"}]},"custodians":[{"name":"Charles Schwab & Co., Inc.","shortName":"Charles Schwab","location":"San Francisco, CA","smaAssets":156540000}],"custodyNote":"ProFocus does not have custody of client assets.","otherCustodians":[],"leadership":[{"name":"Michael Smith","title":"President and Chief Compliance Officer","crd":"1189477"}],"ownership":[{"label":"Michael Smith","detail":"President and chief compliance officer in the 75% or more ownership band and a control person, since October 1998."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":2,"privateResidences":1},"listedOfficeAddresses":2,"foreignOffices":[],"officesByState":[{"state":"Arizona","offices":1,"addresses":[{"street":"5010 East Warner Road, Suite 202","city":"Phoenix","headquarters":true}]},{"state":"Virginia","offices":1,"addresses":[{"street":"2800 Eisenhower Ave.","city":"Alexandria"}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"480-598-9960","stateRegisteredReps":2,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Hourly charges","Fixed fees (other than subscription fees)"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Other"],"financialPlanningClients":"101-250","assetMix":[{"label":"Exchange-traded equity securities","percent":88},{"label":"U.S. government/agency bonds","percent":2},{"label":"Cash and cash equivalents","percent":10}],"privateFunds":0},"sources":{"adv1FilingDate":"1 July 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/113954/PDF/113954.pdf","brochureDate":"1 July 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1050486","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does ProFocus have?","answer":"ProFocus has 152 clients and manages $157 million for them, as of July 2026. They include 93 individual clients, 46 high-net-worth individuals, and 13 corporations and other businesses.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 1 July 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does ProFocus offer?","answer":"ProFocus provides financial planning and portfolio management for individuals and small businesses.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Which custodians does ProFocus use?","answer":"ProFocus’ separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $157M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 1 July 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does ProFocus have?","answer":"ProFocus has 2 investment adviser representatives registered with state securities authorities, out of 7 employees, and 2 perform investment advisory functions. 1 employee is a registered representative of a broker-dealer and 0 employees are licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does ProFocus invest in?","answer":"At the end of its last fiscal year, ProFocus’ separately managed accounts held 88% exchange-traded equities, 10% cash and equivalents and 2% U.S. government and agency bonds.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns ProFocus?","answer":"ProFocus’ direct owner is Michael Smith (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 1 July 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does ProFocus get paid?","answer":"ProFocus is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact ProFocus?","answer":"ProFocus’ main office is at 5010 East Warner Road, Suite 202, Phoenix, AZ 85044-3374. Its phone number is 480-598-9960. Its website is profocus.com.","source":"Form ADV Part 1A, Item 1.F, filed 1 July 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}