{"url":"https://nivawealth.com/firms/private-portfolios-111905","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/111905","regulatoryAum":293473879,"crd":"111905","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"2378500","suffix":null,"lastName":"BINN","firstName":"DANIEL","middleName":"BRIAN"},{"crd":"5717806","suffix":null,"lastName":"FLOWERS","firstName":"MARK","middleName":"TRACY"}],"total":2,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2021-02-19","regulatoryAum":200738895,"clients":275,"employees":4,"offices":1},{"filedOn":"2022-06-21","regulatoryAum":229576662,"clients":264,"employees":4,"offices":1},{"filedOn":"2023-01-18","regulatoryAum":221357499,"clients":263,"employees":4,"offices":1},{"filedOn":"2024-06-25","regulatoryAum":236545928,"clients":299,"employees":4,"offices":1},{"filedOn":"2025-02-21","regulatoryAum":276099525,"clients":275,"employees":4,"offices":1},{"filedOn":"2026-09-02","regulatoryAum":293473879,"clients":267,"employees":3,"offices":1}],"secFileNumber":"801-110209","legalName":"Private Portfolios, Inc.","displayName":"Private Portfolios","slug":"private-portfolios-111905","website":"https://privateportfolios.com/","classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"founded":null,"organization":"California corporation","fiscalYearEnd":"December","headquarters":{"street":"424 North San Mateo Drive, Suite 200","city":"San Mateo","state":"CA","stateName":"California","country":"United States","postalCode":"94401-2491"},"tradeNames":[],"registration":{"secApproved":"3 April 2017","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":1120222.6795366795,"staff":{"employees":3,"advisory":2,"brokerDealerReps":2,"insuranceAgents":2,"promoters":0},"aum":{"regulatory":293473879,"discretionary":293473879,"discretionaryAccounts":454,"nonDiscretionary":0,"nonDiscretionaryAccounts":0,"wrapProgram":293473879,"nonUsClientsPct":0,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":175,"regulatoryAum":109297254},{"label":"High-net-worth individuals","clients":84,"regulatoryAum":180840420},{"label":"Pension and profit-sharing plans","clients":8,"regulatoryAum":2743184},{"label":"Charitable organizations","clients":null,"fewerThan5":true,"regulatoryAum":593021}],"feePrograms":[{"role":"main","program":"Wealth Management Platform","feeBasis":"marginal","fee_tiers":[{"to":1000000,"pct":1.18,"from":0},{"to":2000000,"pct":0.9,"from":1000000},{"to":5000000,"pct":0.55,"from":2000000},{"to":null,"pct":0.45,"from":5000000}],"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1054492","versionId":1054492,"ratePeriod":"annual","fee_billing":"advance","submittedOn":"2026-08-10","documentName":"ADV PART 2A WITH 2B","fee_rate_low":0.45,"fee_rate_high":1.18,"fee_negotiable":true,"minimum_account":null,"feeMinimumPeriod":null,"fee_minimum_annual":null},{"role":"other","program":"Financial planning and consultation","summary":"Financial planning and consultation are billed at $325 an hour, subject to a $650 minimum fee, with the time estimated and a maximum fee set before work begins.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1054492","versionId":1054492,"submittedOn":"2026-08-10","documentName":"ADV PART 2A WITH 2B"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T08:29:32.843358+00:00","documents":[{"name":"ADV PART 2A WITH 2B","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1054492","versionId":1054492,"submittedOn":"2026-08-10"}]},"custodians":[{"name":"National Financial Services LLC","shortName":"Fidelity","location":"Boston, MA","smaAssets":293473879}],"custodyNote":"Private Portfolios does not have custody of client assets.","leadership":[{"name":"Daniel Binn","title":"President","crd":"2378500"},{"name":"Daniel Binn","title":"Chief Compliance Officer","crd":"2378500"}],"ownership":[{"label":"Daniel Binn","detail":"President in the 75% or more ownership band and a control person, since February 2002. Also chief compliance officer in the 75% or more ownership band and a control person, since January 2026."}],"filedOffices":{"otherThanPrincipal":0,"privateResidences":0},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"California","offices":1,"addresses":[{"street":"424 North San Mateo Drive, Suite 200","city":"San Mateo","headquarters":true}]}],"brochureServices":["divorce planning","estate planning","insurance","tax planning"],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"650-548-9800","stateRegisteredReps":2,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Hourly charges","Fixed fees (other than subscription fees)"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Portfolio management for businesses (other than small businesses) or institutional clients","Educational seminars/workshops"],"financialPlanningClients":"11-25","assetMix":[{"label":"Exchange-traded equity securities","percent":2},{"label":"U.S. government/agency bonds","percent":2},{"label":"U.S. state and local bonds","percent":1},{"label":"Securities issued by registered investment companies or business development companies","percent":91},{"label":"Cash and cash equivalents","percent":4}],"privateFunds":0},"sources":{"adv1FilingDate":"2 September 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/111905/PDF/111905.pdf","brochureDate":"10 August 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1054492","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Private Portfolios have?","answer":"Private Portfolios has 267 clients and manages $293 million for them, as of September 2026. They include 175 individual clients, 84 high-net-worth individuals, and 8 pension and profit-sharing plans.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 2 September 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Private Portfolios offer?","answer":"Private Portfolios provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, educational seminars, divorce planning, estate planning, insurance, and tax planning.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does Private Portfolios charge?","answer":"Private Portfolios charges 0.45%–1.18% a year for its Wealth Management Platform. Each asset band is charged at its own rate. The fee is billed in advance and is negotiable.","source":"ADV PART 2A WITH 2B, filed 10 August 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does Private Portfolios use?","answer":"Private Portfolios’ separately managed account assets are held at National Financial Services LLC (Boston, MA), with $293M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 2 September 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Private Portfolios have?","answer":"Private Portfolios has 2 investment adviser representatives registered with state securities authorities, out of 3 employees, and 2 perform investment advisory functions. 2 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Private Portfolios invest in?","answer":"At the end of its last fiscal year, Private Portfolios’ separately managed accounts held 91% registered funds (mutual funds, ETFs, BDCs), 4% cash and equivalents, 2% exchange-traded equities, 2% U.S. government and agency bonds and 1% state and local bonds.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Private Portfolios?","answer":"Private Portfolios’ direct owner is Daniel Binn (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 2 September 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Private Portfolios get paid?","answer":"Private Portfolios is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Is Private Portfolios registered with the SEC?","answer":"Yes, Private Portfolios has been registered with the SEC as an investment adviser since 3 April 2017. Its CRD number is 111905 and its SEC file number is 801-110209.","source":"Form ADV Part 1A, Item 1, filed 2 September 2026; IAPD firm record","sourceRef":{"doc":"adv1","section":"identity"}},{"question":"How do I contact Private Portfolios?","answer":"Private Portfolios’ main office is at 424 North San Mateo Drive, Suite 200, San Mateo, CA 94401-2491. Its phone number is 650-548-9800. Its website is privateportfolios.com.","source":"Form ADV Part 1A, Item 1.F, filed 2 September 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}