{"url":"https://nivawealth.com/firms/portfolio-advisory-group-116011","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/116011","regulatoryAum":115833952,"crd":"116011","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"2273282","suffix":null,"lastName":"SENDI","firstName":"DANIEL","middleName":"THOMAS"},{"crd":"2215135","suffix":null,"lastName":"SENDI","firstName":"DAVID","middleName":"ALLEN"}],"total":2,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"secFileNumber":"801-135985","legalName":"Portfolio Advisory Group, Inc.","displayName":"Portfolio Advisory Group","slug":"portfolio-advisory-group-116011","website":null,"classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"founded":null,"organization":"Virginia corporation","fiscalYearEnd":"December","headquarters":{"street":"5425 Duke Street","city":"Alexandria","state":"VA","stateName":"Virginia","country":"United States","postalCode":"22304"},"tradeNames":[],"registration":{"secApproved":"24 April 2026","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":1613126.690140845,"staff":{"employees":2,"advisory":2,"brokerDealerReps":0,"insuranceAgents":0,"promoters":0},"aum":{"regulatory":115833952,"discretionary":113994254,"discretionaryAccounts":176,"nonDiscretionary":1839698,"nonDiscretionaryAccounts":4,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":37,"regulatoryAum":16310900},{"label":"High-net-worth individuals","clients":34,"regulatoryAum":98221095},{"label":"Charitable organizations","clients":null,"fewerThan5":true,"regulatoryAum":1301957}],"feePrograms":[{"role":"main","program":"Investment Advisory Services","feeBasis":"range","fee_tiers":null,"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1026454","versionId":1026454,"ratePeriod":"annual","fee_billing":"arrears","submittedOn":"2026-03-25","documentName":"FORM ADV PART 2 BROCHURE","fee_rate_low":0.75,"fee_rate_high":2,"fee_negotiable":true,"minimum_account":null,"feeMinimumPeriod":null,"fee_minimum_annual":null},{"role":"other","program":"Financial Planning Services","summary":"Billed at an hourly fee of $200.00, unless otherwise negotiated.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1026454","versionId":1026454,"submittedOn":"2026-03-25","documentName":"FORM ADV PART 2 BROCHURE"},{"role":"other","program":"Investment Consulting Services","summary":"Billed at an hourly fee of $200.00, unless otherwise negotiated.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1026454","versionId":1026454,"submittedOn":"2026-03-25","documentName":"FORM ADV PART 2 BROCHURE"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T12:21:55.347467+00:00","documents":[{"name":"FORM ADV PART 2 BROCHURE","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1026454","versionId":1026454,"submittedOn":"2026-03-25"}]},"custodians":[{"name":"Charles Schwab & Co., Inc.","shortName":"Charles Schwab","location":"Westlake, TX","smaAssets":38779129},{"name":"National Financial Services LLC","shortName":"Fidelity","location":"Boston, MA","smaAssets":77054823}],"custodyNote":"Portfolio Advisory Group does not have custody of client assets.","otherCustodians":[],"leadership":[{"name":"David Sendi","title":"President/Chief Compliance Officer","crd":"2215135"},{"name":"Daniel Sendi","title":"Vice-President","crd":"2273282"}],"ownership":[{"label":"David Sendi","detail":"President/chief compliance officer in the 50% to 75% ownership band and a control person, since November 1998."},{"label":"Daniel Sendi","detail":"Vice-president in the 50% to 75% ownership band and a control person, since November 1998."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":0,"privateResidences":0},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"Virginia","offices":1,"addresses":[{"street":"5425 Duke Street","city":"Alexandria","headquarters":true}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"703-461-9193","stateRegisteredReps":2,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Hourly charges"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Portfolio management for businesses (other than small businesses) or institutional clients"],"financialPlanningClients":"1-10","assetMix":[{"label":"Exchange-traded equity securities","percent":63},{"label":"U.S. government/agency bonds","percent":16},{"label":"U.S. state and local bonds","percent":1},{"label":"Investment grade corporate bonds","percent":12},{"label":"Cash and cash equivalents","percent":8}],"privateFunds":0},"sources":{"adv1FilingDate":"27 March 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/116011/PDF/116011.pdf","brochureDate":"25 March 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1026454","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Portfolio Advisory Group have?","answer":"Portfolio Advisory Group has 71 clients and manages $116 million for them, as of March 2026. They include 37 individual clients and 34 high-net-worth individuals.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 27 March 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Portfolio Advisory Group offer?","answer":"Portfolio Advisory Group provides financial planning, portfolio management for individuals and small businesses, and portfolio management for institutions.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does Portfolio Advisory Group charge?","answer":"Portfolio Advisory Group charges 0.75%–2.00% a year for its Investment Advisory Services. The fee is billed in arrears and is negotiable.","source":"FORM ADV PART 2 BROCHURE, filed 25 March 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does Portfolio Advisory Group use?","answer":"Portfolio Advisory Group’s separately managed account assets are held at National Financial Services LLC (Boston, MA), with $77.1M and Charles Schwab & Co., Inc. (Westlake, TX), with $38.8M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 27 March 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Portfolio Advisory Group have?","answer":"Portfolio Advisory Group has 2 investment adviser representatives registered with state securities authorities, out of 2 employees, and 2 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Portfolio Advisory Group invest in?","answer":"At the end of its last fiscal year, Portfolio Advisory Group’s separately managed accounts held 63% exchange-traded equities, 16% U.S. government and agency bonds, 12% investment grade corporate bonds, 8% cash and equivalents and 1% state and local bonds.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Portfolio Advisory Group?","answer":"Portfolio Advisory Group’s direct owners are David Sendi (50% to 75%) and Daniel Sendi (50% to 75%).","source":"Form ADV Part 1A, Schedules A and B, filed 27 March 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Portfolio Advisory Group get paid?","answer":"Portfolio Advisory Group is paid through a percentage of assets under management and hourly charges. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact Portfolio Advisory Group?","answer":"Portfolio Advisory Group’s main office is at 5425 Duke Street, Alexandria, VA 22304. Its phone number is 703-461-9193.","source":"Form ADV Part 1A, Item 1.F, filed 27 March 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}