{"url":"https://nivawealth.com/firms/newsong-capital-management-296877","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/296877","regulatoryAum":100405993,"crd":"296877","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"4748625","suffix":null,"lastName":"WILLIAMS","firstName":"LANCE","middleName":"R"}],"total":1,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"secFileNumber":"801-135348","legalName":"Newsong Capital Management, Inc.","displayName":"NewSong Capital Management","slug":"newsong-capital-management-296877","website":"https://newsongcapital.com/","logo":{"src":"https://rmkhnxnbeclogprvkfyl.supabase.co/storage/v1/object/public/firm-logos/296877/50559d8c86b8fbd9-r1.webp","tone":"dark","width":1142,"height":200,"sourceUrl":"https://newsongcapital.com","sourceLabel":"Newsong Capital Management, Inc., website"},"classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"founded":null,"organization":"Mississippi corporation","fiscalYearEnd":"December","headquarters":{"street":"10 Bellegrass BLVD","city":"Hattiesburg","state":"MS","stateName":"Mississippi","country":"United States","postalCode":"39402"},"tradeNames":[],"registration":{"secApproved":"16 March 2026","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":707084.4577464788,"staff":{"employees":3,"advisory":1,"brokerDealerReps":0,"insuranceAgents":1,"promoters":0},"aum":{"regulatory":100405993,"discretionary":99326789,"discretionaryAccounts":215,"nonDiscretionary":1079204,"nonDiscretionaryAccounts":1,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":102,"regulatoryAum":32129918},{"label":"High-net-worth individuals","clients":40,"regulatoryAum":68276075}],"feePrograms":[{"role":"main","program":"Investment Management Fees","feeBasis":"ceiling","fee_tiers":null,"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1002181","versionId":1002181,"ratePeriod":"annual","fee_billing":"arrears","submittedOn":"2026-01-15","documentName":"NEWSONG CAPITAL MANAGEMENT, INC. FORM ADV PART 2A_2B BROCHURE","fee_rate_low":null,"fee_rate_high":1.5,"fee_negotiable":true,"minimum_account":null,"feeMinimumPeriod":null,"fee_minimum_annual":null},{"role":"other","program":"Financial Planning Fees","summary":"Financial planning is billed a one-time fee of $2,500 in advance, plus $125 per month thereafter.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1002181","versionId":1002181,"submittedOn":"2026-01-15","documentName":"NEWSONG CAPITAL MANAGEMENT, INC. FORM ADV PART 2A_2B BROCHURE"},{"role":"other","program":"Pension Plan Advisory Services","summary":"Pension plan advisory services are charged an asset-based fee negotiated by plan size, or an annual flat fee with a $1,500 minimum.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1002181","versionId":1002181,"submittedOn":"2026-01-15","documentName":"NEWSONG CAPITAL MANAGEMENT, INC. FORM ADV PART 2A_2B BROCHURE"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T16:02:59.464634+00:00","documents":[{"name":"NEWSONG CAPITAL MANAGEMENT, INC. FORM ADV PART 2A_2B BROCHURE","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1002181","versionId":1002181,"submittedOn":"2026-01-15"}]},"custodians":[{"name":"Interactive Brokers LLC","shortName":"Interactive Brokers","location":"Greenwich, CT","smaAssets":99326789}],"custodyNote":"NewSong Capital Management has custody of $64M in client assets for 105 clients.","otherCustodians":[],"leadership":[{"name":"Lance Williams","title":"Founder/Chief Compliance Officer","crd":"4748625"}],"ownership":[{"label":"Lance Williams","detail":"Founder/chief compliance officer in the 75% or more ownership band and a control person, since March 2018."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":2,"privateResidences":2},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"Mississippi","offices":1,"addresses":[{"street":"10 Bellegrass BLVD","city":"Hattiesburg","headquarters":true}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"601-909-6117","stateRegisteredReps":2,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Subscription fees","Fixed fees (other than subscription fees)"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Pension consulting services"],"financialPlanningClients":"0","assetMix":[{"label":"Exchange-traded equity securities","percent":15},{"label":"Non-exchange-traded equity securities","percent":81},{"label":"Cash and cash equivalents","percent":4}],"privateFunds":0},"sources":{"adv1FilingDate":"13 March 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/296877/PDF/296877.pdf","brochureDate":"15 January 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1002181","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does NewSong Capital Management have?","answer":"NewSong Capital Management has 142 clients and manages $100 million for them, as of March 2026. They include 102 individual clients and 40 high-net-worth individuals.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 13 March 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does NewSong Capital Management offer?","answer":"NewSong Capital Management provides financial planning, portfolio management for individuals and small businesses, and pension consulting.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does NewSong Capital Management charge?","answer":"NewSong Capital Management charges up to 1.50% a year for its Investment Management Fees. The fee is billed in arrears and is negotiable.","source":"NEWSONG CAPITAL MANAGEMENT, INC. FORM ADV PART 2A_2B BROCHURE, filed 15 January 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does NewSong Capital Management use?","answer":"NewSong Capital Management’s separately managed account assets are held at Interactive Brokers LLC (Greenwich, CT), with $99.3M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 13 March 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does NewSong Capital Management have?","answer":"NewSong Capital Management has 2 investment adviser representatives registered with state securities authorities, out of 3 employees, and 1 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 1 employee is a licensed insurance agent.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does NewSong Capital Management invest in?","answer":"At the end of its last fiscal year, NewSong Capital Management’s separately managed accounts held 81% non-exchange-traded equities, 15% exchange-traded equities and 4% cash and equivalents.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns NewSong Capital Management?","answer":"NewSong Capital Management’s direct owner is Lance Williams (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 13 March 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does NewSong Capital Management get paid?","answer":"NewSong Capital Management is paid through a percentage of assets under management, subscription fees and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact NewSong Capital Management?","answer":"NewSong Capital Management’s main office is at 10 Bellegrass BLVD, Hattiesburg, MS 39402. Its phone number is 601-909-6117. Its website is newsongcapital.com.","source":"Form ADV Part 1A, Item 1.F, filed 13 March 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}