{"url":"https://nivawealth.com/firms/new-river-financial-group-283428","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/283428","regulatoryAum":377087213,"crd":"283428","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"6305225","suffix":null,"lastName":"Benson","firstName":"Samuel","middleName":"Craig"},{"crd":"7916814","suffix":null,"lastName":"Bibb","firstName":"Casey","middleName":"Marissa"},{"crd":"7915536","suffix":null,"lastName":"Fraher","firstName":"Linwood","middleName":"Keith"},{"crd":"5625493","suffix":null,"lastName":"MARTIN","firstName":"JIMMY","middleName":"STEPHEN"},{"crd":"6390032","suffix":null,"lastName":"MARTIN","firstName":"THERESA","middleName":"LEONA"}],"total":5,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2022-06-16","regulatoryAum":139745604,"clients":425,"employees":6,"offices":2},{"filedOn":"2023-03-30","regulatoryAum":132332651,"clients":458,"employees":7,"offices":2},{"filedOn":"2024-03-26","regulatoryAum":184090178,"clients":541,"employees":7,"offices":2},{"filedOn":"2025-03-12","regulatoryAum":276562734,"clients":626,"employees":10,"offices":3},{"filedOn":"2026-02-17","regulatoryAum":377087213,"clients":896,"employees":10,"offices":3}],"secFileNumber":"801-126115","legalName":"New River Financial Group, LLC","displayName":"New River Financial Group","slug":"new-river-financial-group-283428","website":"https://planwellretirehappy.com/","classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"founded":null,"organization":"Virginia limited liability company","fiscalYearEnd":"December","headquarters":{"street":"1055 W Main Street","city":"Christiansburg","state":"VA","stateName":"Virginia","country":"United States","postalCode":"24073"},"tradeNames":[],"registration":{"secApproved":"29 July 2022","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":420777.62723214284,"staff":{"employees":10,"advisory":5,"brokerDealerReps":0,"insuranceAgents":5,"promoters":2},"aum":{"regulatory":377087213,"discretionary":377087213,"discretionaryAccounts":1638,"nonDiscretionary":0,"nonDiscretionaryAccounts":0,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":798,"regulatoryAum":221366236},{"label":"High-net-worth individuals","clients":98,"regulatoryAum":155650518},{"label":"Charitable organizations","clients":null,"fewerThan5":true,"regulatoryAum":70459}],"feePrograms":[{"role":"main","program":"Investment Management Services","feeBasis":"ceiling","fee_tiers":null,"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1009392","versionId":1009392,"ratePeriod":"annual","fee_billing":"arrears","submittedOn":"2026-02-17","documentName":"FORM ADV PART 2","fee_rate_low":null,"fee_rate_high":1.75,"fee_negotiable":true,"minimum_account":null,"feeMinimumPeriod":null,"fee_minimum_annual":null},{"role":"other","program":"Retirement Plan Consulting","summary":"Retirement plan consulting fees are a percentage of plan assets, not to exceed 1.75%, set in a separate agreement.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1009392","versionId":1009392,"submittedOn":"2026-02-17","documentName":"FORM ADV PART 2"},{"role":"other","program":"Stand-alone financial planning","summary":"Stand-alone financial planning is $400 an hour with a 5-hour minimum; an ongoing planning engagement generally costs $150 to $250 a month.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1009392","versionId":1009392,"submittedOn":"2026-02-17","documentName":"FORM ADV PART 2"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T10:12:26.429426+00:00","documents":[{"name":"FORM ADV PART 2","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1009392","versionId":1009392,"submittedOn":"2026-02-17"}]},"custodians":[{"name":"Trade-PMR Inc.","shortName":"Trade-PMR","location":"St. Louis, MO","smaAssets":195957479},{"name":"SEI Investments Distribution Co.","shortName":"SEI Investments Distribution","location":"Oaks, PA","smaAssets":13335652},{"name":"Charles Schwab & Co., Inc.","shortName":"Charles Schwab","location":"Westlake, TX","smaAssets":167794082}],"custodyNote":"New River Financial Group does not have custody of client assets.","otherCustodians":[],"leadership":[{"name":"Jimmy Martin","title":"Owner, Managing Member, and CCO","crd":"5625493"}],"ownership":[{"label":"Jimmy Martin","detail":"Owner, managing member, and cco in the 75% or more ownership band and a control person, since October 2011."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":2,"privateResidences":0},"listedOfficeAddresses":3,"foreignOffices":[],"officesByState":[{"state":"Virginia","offices":3,"addresses":[{"street":"1055 W Main Street","city":"Christiansburg","headquarters":true},{"street":"3130 Chaparral Drive","city":"Roanoke"},{"street":"3311 Old Forrest RD","city":"Lynchburg"}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"540-639-4810","stateRegisteredReps":5,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Hourly charges"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Pension consulting services","Selection of other advisers (including private fund managers)"],"financialPlanningClients":"896","assetMix":[{"label":"Exchange-traded equity securities","percent":87},{"label":"U.S. government/agency bonds","percent":2},{"label":"U.S. state and local bonds","percent":1},{"label":"Investment grade corporate bonds","percent":3},{"label":"Securities issued by registered investment companies or business development companies","percent":5},{"label":"Cash and cash equivalents","percent":2}],"privateFunds":0},"sources":{"adv1FilingDate":"17 February 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/283428/PDF/283428.pdf","brochureDate":"17 February 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1009392","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does New River Financial Group have?","answer":"New River Financial Group has 896 clients and manages $377 million for them, as of February 2026. They include 798 individual clients and 98 high-net-worth individuals.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 17 February 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does New River Financial Group offer?","answer":"New River Financial Group provides financial planning, portfolio management for individuals and small businesses, pension consulting, and selecting other managers.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does New River Financial Group charge?","answer":"New River Financial Group charges up to 1.75% a year for its Investment Management Services. The fee is billed in arrears and is negotiable.","source":"FORM ADV PART 2, filed 17 February 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does New River Financial Group use?","answer":"New River Financial Group’s separately managed account assets are held at Trade-PMR Inc. (St. Louis, MO), with $196M, Charles Schwab & Co., Inc. (Westlake, TX), with $168M and SEI Investments Distribution Co. (Oaks, PA), with $13.3M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 17 February 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does New River Financial Group have?","answer":"New River Financial Group has 5 investment adviser representatives registered with state securities authorities, out of 10 employees, and 5 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 5 employees are licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does New River Financial Group invest in?","answer":"At the end of its last fiscal year, New River Financial Group’s separately managed accounts held 87% exchange-traded equities, 5% registered funds (mutual funds, ETFs, BDCs), 3% investment grade corporate bonds, 2% U.S. government and agency bonds, 2% cash and equivalents and 1% state and local bonds.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns New River Financial Group?","answer":"New River Financial Group’s direct owner is Jimmy Martin (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 17 February 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does New River Financial Group get paid?","answer":"New River Financial Group is paid through a percentage of assets under management and hourly charges. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact New River Financial Group?","answer":"New River Financial Group’s main office is at 1055 W Main Street, Christiansburg, VA 24073. Its phone number is 540-639-4810. Its website is planwellretirehappy.com.","source":"Form ADV Part 1A, Item 1.F, filed 17 February 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}