{"url":"https://nivawealth.com/firms/naples-money-management-153499","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/153499","regulatoryAum":164392921,"crd":"153499","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"6329778","suffix":null,"lastName":"BICKLE","firstName":"MARCUS","middleName":"R"},{"crd":"1311347","suffix":null,"lastName":"LITCHFIELD","firstName":"DAWN","middleName":"PERNICIARO"}],"total":2,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2021-03-29","regulatoryAum":145918182,"clients":172,"employees":4,"offices":1},{"filedOn":"2022-03-10","regulatoryAum":183626814,"clients":184,"employees":4,"offices":1},{"filedOn":"2023-05-02","regulatoryAum":145477635,"clients":133,"employees":4,"offices":1},{"filedOn":"2024-03-28","regulatoryAum":145726176,"clients":125,"employees":4,"offices":1},{"filedOn":"2025-03-31","regulatoryAum":157797662,"clients":165,"employees":4,"offices":1},{"filedOn":"2026-04-06","regulatoryAum":164392921,"clients":184,"employees":6,"offices":1}],"secFileNumber":"801-71295","legalName":"Naples Money Management LLC","displayName":"Naples Money Management","slug":"naples-money-management-153499","website":"https://naplesmoneymanagers.com/","classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"founded":null,"organization":"Florida limited liability company","fiscalYearEnd":"December","headquarters":{"street":"10001 Tamiami Trail North, Suite 101","city":"Naples","state":"FL","stateName":"Florida","country":"United States","postalCode":"34108"},"tradeNames":["The Naples Money Managers"],"registration":{"secApproved":"6 April 2010","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":914180.0561797753,"staff":{"employees":6,"advisory":2,"brokerDealerReps":0,"insuranceAgents":0,"promoters":0},"aum":{"regulatory":164392921,"discretionary":163869230,"discretionaryAccounts":478,"nonDiscretionary":523691,"nonDiscretionaryAccounts":6,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":116,"regulatoryAum":64027844},{"label":"High-net-worth individuals","clients":62,"regulatoryAum":98696206},{"label":"Pension and profit-sharing plans","clients":1,"fewerThan5":true,"regulatoryAum":429942},{"label":"Charitable organizations","clients":5,"regulatoryAum":1238929}],"feePrograms":[],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed_no_numerical_schedule","checkedAt":"2026-10-22T14:06:52.279337+00:00","documents":[{"name":"ADV PART 2A","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1040360","versionId":1040360,"submittedOn":"2026-04-06"},{"name":null,"status":"not_downloaded","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=972116","versionId":972116,"submittedOn":null}]},"custodians":[{"name":"National Financial Services LLC","shortName":"Fidelity","location":"Smithfield, RI","smaAssets":128848163},{"name":"Jackson National Life Insurance","shortName":"Jackson National Life Insurance","location":"Lansing, MI","smaAssets":34655029}],"custodyNote":"Naples Money Management does not have custody of client assets.","otherCustodians":[],"leadership":[{"name":"Dawn Litchfield","title":"Co-Founder & Chief Compliance Officer - Member","crd":"1311347"},{"name":"Marcus Bickle","title":"Managing Member - Officer","crd":"6329778"},{"name":"Brian Bruneau","title":"Managing Member - Officer","crd":"2168870"},{"name":"Richard Calhoun","title":"Managing Member - Officer","crd":"2322340"}],"ownership":[{"label":"Marcus Bickle","detail":"Managing member - officer in the 10% to 25% ownership band, since December 2022."},{"label":"Mla Capital Partners LLC","detail":"Member in the 75% or more ownership band and a control person, since January 2026."},{"label":"Brian Bruneau","detail":"Indirect owner: a shareholder of Mla Capital Partners LLC in the 50% to 75% band and a control person, since May 2024.","parent":"Mla Capital Partners LLC"},{"label":"Richard Calhoun","detail":"Indirect owner: a shareholder of Mla Capital Partners LLC in the 50% to 75% band and a control person, since May 2024.","parent":"Mla Capital Partners LLC"},{"label":"Dawn Perniciaro Brown Living Trust","detail":"Indirect owner: trust of Dawn Litchfield, since December 2022.","parent":"Dawn Litchfield"},{"label":"Dawn Litchfield","detail":"Indirect owner: a trustee of Dawn Perniciaro Brown Living Trust in the 75% or more band, since December 2022.","parent":"Dawn Perniciaro Brown Living Trust"}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":0,"privateResidences":0},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"Florida","offices":1,"addresses":[{"street":"10001 Tamiami Trail North, Suite 101","city":"Naples","headquarters":true}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"239-261-4800","stateRegisteredReps":2,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Hourly charges","Fixed fees (other than subscription fees)"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Selection of other advisers (including private fund managers)","Educational seminars/workshops"],"financialPlanningClients":"26-50","assetMix":[{"label":"Exchange-traded equity securities","percent":51},{"label":"Derivatives","percent":10},{"label":"Securities issued by registered investment companies or business development companies","percent":30},{"label":"Cash and cash equivalents","percent":10}],"privateFunds":0},"sources":{"adv1FilingDate":"6 April 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/153499/PDF/153499.pdf","brochureDate":"6 April 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1040360","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Naples Money Management have?","answer":"Naples Money Management has 184 clients and manages $164 million for them, as of April 2026. They include 116 individual clients, 62 high-net-worth individuals and 5 charitable organizations.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 6 April 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Naples Money Management offer?","answer":"Naples Money Management provides financial planning, portfolio management for individuals and small businesses, selecting other managers, and educational seminars.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Which custodians does Naples Money Management use?","answer":"Naples Money Management’s separately managed account assets are held at National Financial Services LLC (Smithfield, RI), with $129M and Jackson National Life Insurance (Lansing, MI), with $34.7M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 6 April 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Naples Money Management have?","answer":"Naples Money Management has 2 investment adviser representatives registered with state securities authorities, out of 6 employees, and 2 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Naples Money Management invest in?","answer":"At the end of its last fiscal year, Naples Money Management’s separately managed accounts held 51% exchange-traded equities, 30% registered funds (mutual funds, ETFs, BDCs), 10% derivatives and 10% cash and equivalents.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Naples Money Management?","answer":"Naples Money Management is owned through a holding company by Brian Bruneau and Richard Calhoun. Its direct owners are Marcus Bickle (10% to 25%) and Mla Capital Partners LLC (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 6 April 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Naples Money Management get paid?","answer":"Naples Money Management is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact Naples Money Management?","answer":"Naples Money Management’s main office is at 10001 Tamiami Trail North, Suite 101, Naples, FL 34108. Its phone number is 239-261-4800. Its website is naplesmoneymanagers.com.","source":"Form ADV Part 1A, Item 1.F, filed 6 April 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}