{"url":"https://nivawealth.com/firms/marketriders-147963","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/147963","regulatoryAum":362985152,"crd":"147963","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"7521340","suffix":null,"lastName":"Chen","firstName":"Yi-Ling","middleName":null},{"crd":"2364764","suffix":null,"lastName":"Connor","firstName":"Richard","middleName":"Brian"},{"crd":"2363185","suffix":null,"lastName":"WALLACE","firstName":"KRISTOPHER","middleName":"ALEXANDER"}],"total":3,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2021-03-31","regulatoryAum":916000000,"clients":831,"employees":3,"offices":1},{"filedOn":"2022-03-24","regulatoryAum":432800000,"clients":523,"employees":3,"offices":1},{"filedOn":"2023-06-28","regulatoryAum":604880177,"clients":496,"employees":3,"offices":1},{"filedOn":"2024-03-29","regulatoryAum":556016052,"clients":334,"employees":4,"offices":1},{"filedOn":"2025-07-30","regulatoryAum":485640168,"clients":321,"employees":6,"offices":1},{"filedOn":"2026-03-30","regulatoryAum":362985152,"clients":477,"employees":6,"offices":1}],"secFileNumber":"801-69514","legalName":"Marketriders, Inc.","displayName":"MarketRiders","slug":"marketriders-147963","website":"https://marketriders.com/","classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"linkedinUrl":"https://www.linkedin.com/company/marketriders","xUrl":"https://twitter.com/marketriders","founded":"2008","organization":"California corporation","fiscalYearEnd":"December","headquarters":{"street":"1 McBride & Son Center DR., Suite 288","city":"Chesterfield","state":"MO","stateName":"Missouri","country":"United States","postalCode":"63005"},"tradeNames":["Sogotrade Asset Management"],"registration":{"secApproved":"4 September 2008","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":null,"staff":{"employees":6,"advisory":4,"brokerDealerReps":3,"insuranceAgents":0,"promoters":1},"aum":{"regulatory":362985152,"discretionary":20732170,"discretionaryAccounts":96,"nonDiscretionary":342252982,"nonDiscretionaryAccounts":381,"wrapProgram":20732170,"nonUsClientsPct":0,"nonAumClients":44},"clientTypes":[{"label":"Individuals (other than HNW)","clients":476,"regulatoryAum":355028867},{"label":"High-net-worth individuals","clients":1,"fewerThan5":true,"regulatoryAum":7956285}],"feePrograms":[{"role":"main","program":"SAM Standard Service","feeBasis":"range","fee_tiers":null,"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1031996","versionId":1031996,"ratePeriod":"annual","fee_billing":"arrears","submittedOn":"2026-03-30","documentName":"CLIENT BROCHURE ADV FORM 2A","fee_rate_low":0.75,"fee_rate_high":0.75,"fee_negotiable":null,"minimum_account":null,"feeMinimumPeriod":"monthly","fee_minimum_annual":60},{"role":"other","program":"Enhanced Service","summary":"Accounts pay an additional fee on top of the Standard Service fee, negotiated with each client and not to exceed another 0.75%.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1031996","versionId":1031996,"submittedOn":"2026-03-30","documentName":"CLIENT BROCHURE ADV FORM 2A"},{"role":"other","program":"Online Subscription Service","summary":"Subscription fee of $14.95 monthly or $149.95 annually, paid in advance; new clients receive a 30-day free trial. No account minimum.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1031996","versionId":1031996,"submittedOn":"2026-03-30","documentName":"CLIENT BROCHURE ADV FORM 2A"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T09:21:04.213798+00:00","documents":[{"name":"CLIENT BROCHURE ADV FORM 2A","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1031996","versionId":1031996,"submittedOn":"2026-03-30"}]},"custodians":[{"name":"Apex Clearing Corporation","shortName":"Apex Clearing","location":"Dallas, TX","smaAssets":20732170}],"custodyNote":"MarketRiders does not have custody of client assets.","otherCustodians":[],"leadership":[{"name":"Kristopher Wallace","title":"Chief Executive Officer","crd":"2363185"},{"name":"Patrick Manders","title":"Chief Compliance Officer","crd":"6658729"}],"ownership":[{"label":"Sogo Financial Group, Inc.","detail":"Owner in the 75% or more ownership band and a control person, since January 2016."},{"label":"288 Ventures, LLC","detail":"Indirect owner: a owner of Sogo Financial Group, Inc. in the 75% or more band and a control person, since December 2015.","parent":"Sogo Financial Group, Inc."},{"label":"Kris Monaco","detail":"Indirect owner: a member of 288 Ventures, LLC in the 25% to 50% band, since December 2022.","parent":"288 Ventures, LLC"}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":0,"privateResidences":0},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"Missouri","offices":1,"addresses":[{"street":"1 McBride & Son Center DR., Suite 288","city":"Chesterfield","headquarters":true}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"866-990-3837","stateRegisteredReps":4,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Subscription fees"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Publication of periodicals or newsletters","Other"],"financialPlanningClients":"0","assetMix":[{"label":"Exchange-traded equity securities","percent":1},{"label":"Securities issued by registered investment companies or business development companies","percent":99}],"privateFunds":0},"sources":{"adv1FilingDate":"30 March 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/147963/PDF/147963.pdf","brochureDate":"30 March 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1031996","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does MarketRiders have?","answer":"MarketRiders has 477 clients and manages $363 million for them, as of March 2026. They include 476 individual clients and 1 high-net-worth individual.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 30 March 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does MarketRiders offer?","answer":"MarketRiders provides financial planning, portfolio management for individuals and small businesses, and publishing newsletters.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does MarketRiders charge?","answer":"MarketRiders charges 0.75% a year for its SAM Standard Service. The fee is billed in arrears and has a $60 annual minimum.","source":"CLIENT BROCHURE ADV FORM 2A, filed 30 March 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does MarketRiders use?","answer":"MarketRiders’ separately managed account assets are held at Apex Clearing Corporation (Dallas, TX), with $20.7M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 30 March 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does MarketRiders have?","answer":"MarketRiders has 4 investment adviser representatives registered with state securities authorities, out of 6 employees, and 4 perform investment advisory functions. 3 employees are registered representatives of a broker-dealer and 0 employees are licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does MarketRiders invest in?","answer":"At the end of its last fiscal year, MarketRiders’ separately managed accounts held 99% registered funds (mutual funds, ETFs, BDCs) and 1% exchange-traded equities.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns MarketRiders?","answer":"MarketRiders is owned through a chain of holding companies by Kris Monaco. Its direct owner is Sogo Financial Group, Inc. (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 30 March 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does MarketRiders get paid?","answer":"MarketRiders is paid through a percentage of assets under management and subscription fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact MarketRiders?","answer":"MarketRiders’ main office is at 1 McBride & Son Center DR., Suite 288, Chesterfield, MO 63005. Its phone number is 866-990-3837. Its website is marketriders.com.","source":"Form ADV Part 1A, Item 1.F, filed 30 March 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}