{"url":"https://nivawealth.com/firms/madison-investment-advisors-110297","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/110297","regulatoryAum":13839469496,"crd":"110297","secFileNumber":"801-52751","legalName":"Madison Investment Advisors, LLC","displayName":"Madison Investment Advisors","website":null,"linkedinUrl":"https://www.linkedin.com/company/madison-investment-advisors","founded":null,"organization":"Wisconsin limited liability company","fiscalYearEnd":"December","headquarters":{"street":"550 Science Drive","city":"Madison","state":"WI","stateName":"Wisconsin","country":"United States","postalCode":"53711"},"tradeNames":[],"registration":{"secApproved":"29 August 1996","noticeFilings":null,"latestNoticeFiling":null},"staff":{"employees":92,"advisory":44,"brokerDealerReps":20,"insuranceAgents":0,"promoters":0},"aum":{"discretionary":13839469496,"discretionaryAccounts":16164,"nonDiscretionary":0,"nonDiscretionaryAccounts":0,"wrapProgram":5664807943,"nonUsClientsPct":8,"nonAumClients":74},"clientTypes":[{"label":"Individuals (other than HNW)","clients":12359,"regulatoryAum":3280990915},{"label":"High-net-worth individuals","clients":2243,"regulatoryAum":3044060797},{"label":"Banking or thrift institutions","clients":87,"regulatoryAum":610541091},{"label":"Pension and profit-sharing plans","clients":169,"regulatoryAum":498922041},{"label":"Charitable organizations","clients":622,"regulatoryAum":2056807739},{"label":"State or municipal government entities","clients":83,"regulatoryAum":1025336935},{"label":"Insurance companies","clients":106,"regulatoryAum":1973148601},{"label":"Corporations and other businesses","clients":495,"regulatoryAum":1349661377}],"fees":[],"feeNotes":[],"custodians":[{"name":"Morgan Stanley Smith Barney LLC","shortName":"Morgan Stanley","location":"Purchase, NY","smaAssets":1453194145},{"name":"UBS Financial Services Inc.","shortName":"UBS Financial Services","location":"Weehawken, NJ","smaAssets":1458049426},{"name":"Charles Schwab & Co., Inc.","shortName":"Charles Schwab","location":"Westlake, TX","smaAssets":1922252315}],"custodyNote":"Madison Investment Advisors has custody of $860.3M for 610 clients.","otherCustodians":[],"leadership":[{"name":"Mark Henrickson","title":"Chief Financial Officer","crd":"4667962"},{"name":"Steven Fredricks","title":"Chief Compliance Officer and Chief Legal Officer","crd":"2979708"},{"name":"Steven Carl","title":"Chief Distribution Officer, Chairman of the Executive Committee","crd":"2749848"},{"name":"Richard Eisinger","title":"Head of Equities, Portfolio Manager","crd":"2324340"},{"name":"Jill Friedow","title":"Head of Operations and Chief Technology Officer","crd":"5745793"},{"name":"Patrick Ryan","title":"Head of Multi-Asset Solutions, Portfolio Manager","crd":"4631570"},{"name":"Michael Sanders","title":"Head of Fixed Income, Portfolio Manager","crd":"4819511"},{"name":"Haruki Toyama","title":"Head of Mid Cap & Large Cap Equity, Portfolio Manager","crd":"2408848"}],"ownership":[{"label":"Madison Asset Management, LLC","detail":"Immediate corporate parent in the 75% or more ownership band and a control person, since November 2010."},{"label":"Madison Investment Holdings, Inc","detail":"Indirect owner: a holding company of Madison Asset Management, LLC in the 75% or more band and a control person, since November 2010.","parent":"Madison Asset Management, LLC"}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":1,"privateResidences":0},"listedOfficeAddresses":2,"officesByState":[{"state":"Wisconsin","offices":2,"addresses":[{"street":"550 Science Drive","city":"Madison","headquarters":true},{"street":"111 East Wisconsin Avenue","city":"Milwaukee"}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"608-274-0300","stateRegisteredReps":23,"otherAdviserReps":1,"compensation":["A percentage of assets under management","Fixed fees (other than subscription fees)"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Portfolio management for businesses (other than small businesses) or institutional clients","Pension consulting services","Selection of other advisers (including private fund managers)","Other"],"financialPlanningClients":"14500","assetMix":[{"label":"Exchange-traded equity securities","percent":47},{"label":"U.S. government/agency bonds","percent":19},{"label":"U.S. state and local bonds","percent":4},{"label":"Investment grade corporate bonds","percent":23},{"label":"Securities issued by registered investment companies or business development companies","percent":1},{"label":"Securities issued by pooled investment vehicles (other than registered investment companies)","percent":3},{"label":"Cash and cash equivalents","percent":3}],"privateFunds":0},"sources":{"adv1FilingDate":"20 March 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/110297/PDF/110297.pdf","brochureDate":null,"brochureUrl":null,"iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Madison Investment Advisors have?","answer":"Madison Investment Advisors has 16,164 clients and manages $13.8 billion for them, as of March 2026. They include 12,359 other individuals, 2,243 high-net-worth individuals and 622 charitable organizations.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 20 March 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Madison Investment Advisors offer?","answer":"Madison Investment Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers and other activities.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Which custodians does Madison Investment Advisors use?","answer":"Madison Investment Advisors’ separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $1,922,252,315, UBS Financial Services Inc. (Weehawken, NJ), with $1,458,049,426 and Morgan Stanley Smith Barney LLC (Purchase, NY), with $1,453,194,145. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 20 March 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Madison Investment Advisors have?","answer":"Madison Investment Advisors has 23 investment adviser representatives registered with state securities authorities, out of 92 employees, and 44 perform investment advisory functions. 20 are registered representatives of a broker-dealer and 0 are licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Madison Investment Advisors invest in?","answer":"At the end of its last fiscal year, Madison Investment Advisors’ separately managed accounts held 47% exchange-traded equities, 23% investment grade corporate bonds, 19% U.S. government and agency bonds, 4% state and local bonds, 3% pooled vehicles (private funds and similar), 3% cash and equivalents and 1% registered funds (mutual funds, ETFs, BDCs). It advises no private funds of its own.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Madison Investment Advisors?","answer":"Madison Investment Advisors is owned through a holding company by Madison Investment Holdings, Inc. Its direct owner is Madison Asset Management, LLC (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 20 March 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Madison Investment Advisors get paid?","answer":"Madison Investment Advisors is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva Wealth is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}