{"url":"https://nivawealth.com/firms/m2-financial-288829","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/288829","regulatoryAum":157995972,"crd":"288829","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"2187781","suffix":null,"lastName":"KEILEY","firstName":"EDWARD","middleName":"HAYES"},{"crd":"2411397","suffix":null,"lastName":"MACARTHUR","firstName":"MARK","middleName":"ANDREW"},{"crd":"1341574","suffix":null,"lastName":"MEREMS","firstName":"NORMAN","middleName":null}],"total":3,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"secFileNumber":"801-135373","legalName":"M2 Financial LLC","displayName":"M2 Financial","slug":"m2-financial-288829","website":"https://capforceetf.com/","classification":{"segment":"registered_funds","segmentLabel":"Fund management","type":"fund_manager","typeLabel":"Mutual funds & ETFs","feeDisclosure":"payment_only"},"xUrl":"https://twitter.com/m2_financial","founded":null,"organization":"California limited liability company","fiscalYearEnd":"December","headquarters":{"street":"27441 Tourney Road, Suite 260","city":"Valencia","state":"CA","stateName":"California","country":"United States","postalCode":"91355"},"tradeNames":["M2 Capital Advisors"],"registration":{"secApproved":"19 February 2026","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":229718.914893617,"staff":{"employees":6,"advisory":6,"brokerDealerReps":0,"insuranceAgents":0,"promoters":0},"aum":{"regulatory":157995972,"discretionary":144006251,"discretionaryAccounts":49,"nonDiscretionary":13989721,"nonDiscretionaryAccounts":8,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":36,"regulatoryAum":6643599},{"label":"High-net-worth individuals","clients":11,"regulatoryAum":4153190},{"label":"Investment companies","clients":2,"regulatoryAum":103459713},{"label":"Pension and profit-sharing plans","clients":5,"regulatoryAum":40089359},{"label":"Charitable organizations","clients":1,"fewerThan5":true,"regulatoryAum":3491055},{"label":"Corporations and other businesses","clients":2,"fewerThan5":true,"regulatoryAum":159056}],"feePrograms":[],"brochureCoverage":{"scope":"known_documents","status":"not_processed","checkedAt":null,"documents":[]},"custodians":[{"name":"Matrix Trust Company","shortName":"Matrix Trust","location":"Denver, CO","smaAssets":9932910},{"name":"Axos Clearing LLC","shortName":"Axos Clearing","location":"Omaha, NE","smaAssets":22319092}],"custodyNote":"M2 Financial does not have custody of client assets.","otherCustodians":[],"leadership":[{"name":"Edward Keiley","title":"CCO and COO","crd":"2187781"},{"name":"Mark Macarthur","title":"Managing Member","crd":"2411397"}],"ownership":[{"label":"Mark Macarthur","detail":"Managing member in the 75% or more ownership band and a control person, since June 2016."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":0,"privateResidences":0},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"California","offices":1,"addresses":[{"street":"27441 Tourney Road, Suite 260","city":"Valencia","headquarters":true}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"661-347-0202","stateRegisteredReps":2,"otherAdviserReps":0,"compensation":["A percentage of assets under management"],"activities":["Portfolio management for individuals and/or small businesses","Portfolio management for investment companies","Portfolio management for pooled investment vehicles (other than investment companies)","Selection of other advisers (including private fund managers)","Other"],"financialPlanningClients":null,"assetMix":[{"label":"Exchange-traded equity securities","percent":60},{"label":"U.S. state and local bonds","percent":1},{"label":"Securities issued by registered investment companies or business development companies","percent":31},{"label":"Securities issued by pooled investment vehicles (other than registered investment companies)","percent":5},{"label":"Cash and cash equivalents","percent":3}],"privateFunds":0},"sources":{"adv1FilingDate":"12 May 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/288829/PDF/288829.pdf","brochureDate":null,"brochureUrl":null,"iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-21","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does M2 Financial have?","answer":"M2 Financial has 57 clients and manages $158 million for them, as of May 2026. They include 36 individual clients, 11 high-net-worth individuals, and 5 pension and profit-sharing plans.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 12 May 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does M2 Financial offer?","answer":"M2 Financial provides portfolio management for individuals and small businesses, portfolio management for investment companies, portfolio management for pooled vehicles, and selecting other managers.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Which custodians does M2 Financial use?","answer":"M2 Financial’s separately managed account assets are held at Axos Clearing LLC (Omaha, NE), with $22.3M and Matrix Trust Company (Denver, CO), with $9.93M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 12 May 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does M2 Financial have?","answer":"M2 Financial has 2 investment adviser representatives registered with state securities authorities, out of 6 employees, and 6 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does M2 Financial invest in?","answer":"At the end of its last fiscal year, M2 Financial’s separately managed accounts held 60% exchange-traded equities, 31% registered funds (mutual funds, ETFs, BDCs), 5% pooled vehicles (private funds and similar), 3% cash and equivalents and 1% state and local bonds.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns M2 Financial?","answer":"M2 Financial’s direct owner is Mark Macarthur (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 12 May 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does M2 Financial get paid?","answer":"M2 Financial is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact M2 Financial?","answer":"M2 Financial’s main office is at 27441 Tourney Road, Suite 260, Valencia, CA 91355. Its phone number is 661-347-0202. Its website is capforceetf.com.","source":"Form ADV Part 1A, Item 1.F, filed 12 May 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}