{"url":"https://nivawealth.com/firms/liberty-asset-management-142094","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/142094","regulatoryAum":140990247,"crd":"142094","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"4644616","suffix":null,"lastName":"CHUNKO","firstName":"BENJAMIN","middleName":"TYLER"},{"crd":"2202985","suffix":null,"lastName":"FRABLE","firstName":"RICHARD","middleName":"ERIC"},{"crd":"7779105","suffix":null,"lastName":"Lane","firstName":"Kent","middleName":null},{"crd":"1022781","suffix":null,"lastName":"MAYO","firstName":"GARY","middleName":"STEPHEN"},{"crd":"4332968","suffix":"IV","lastName":"NOTI","firstName":"CHARLES","middleName":"JAMES"},{"crd":"7461500","suffix":null,"lastName":"Purdy","firstName":"Dylan","middleName":"Justice"}],"total":6,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2025-07-14","regulatoryAum":106177228,"clients":323,"employees":6,"offices":2},{"filedOn":"2026-08-13","regulatoryAum":140990247,"clients":331,"employees":9,"offices":2}],"secFileNumber":"801-132496","legalName":"Liberty Asset Management, LLC","displayName":"Liberty Asset Management","slug":"liberty-asset-management-142094","website":null,"classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"founded":null,"organization":"Pennsylvania limited liability company","fiscalYearEnd":"December","headquarters":{"street":"3570 Hamilton BLVD., Suite 301","city":"Allentown","state":"PA","stateName":"Pennsylvania","country":"United States","postalCode":"18103"},"tradeNames":[],"registration":{"secApproved":"15 July 2025","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":418474.69207317074,"staff":{"employees":9,"advisory":6,"brokerDealerReps":5,"insuranceAgents":5,"promoters":2},"aum":{"regulatory":140990247,"discretionary":140990247,"discretionaryAccounts":579,"nonDiscretionary":0,"nonDiscretionaryAccounts":0,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":302,"regulatoryAum":73966911},{"label":"High-net-worth individuals","clients":26,"regulatoryAum":63292788},{"label":"Charitable organizations","clients":1,"fewerThan5":true,"regulatoryAum":243691},{"label":"Corporations and other businesses","clients":2,"fewerThan5":true,"regulatoryAum":3486857}],"feePrograms":[{"role":"main","program":"Investment Supervisory Services","feeBasis":"range","fee_tiers":null,"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1011874","versionId":1011874,"ratePeriod":"annual","fee_billing":"advance","submittedOn":"2026-02-25","documentName":"LIBERTY ASSET MANAGEMENT","fee_rate_low":1,"fee_rate_high":1.5,"fee_negotiable":true,"minimum_account":50000,"feeMinimumPeriod":null,"fee_minimum_annual":null},{"role":"other","program":"Financial Planning","summary":"Fixed fees typically range from $300 to $3,000 depending on the arrangement; hourly fees for planning-related services are $150 to $300 per hour.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1011874","versionId":1011874,"submittedOn":"2026-02-25","documentName":"LIBERTY ASSET MANAGEMENT"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T13:30:13.303598+00:00","documents":[{"name":"LIBERTY ASSET MANAGEMENT","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1011874","versionId":1011874,"submittedOn":"2026-02-25"}]},"custodians":[{"name":"National Financial Services, LLC","shortName":"Fidelity","location":"Boston, MA","smaAssets":140870080}],"custodyNote":"Liberty Asset Management does not have custody of client assets.","otherCustodians":[],"leadership":[{"name":"Richard Frable","title":"Chief Compliance Officer/Managing Member","crd":"2202985"},{"name":"Benjamin Chunko","title":"Owner","crd":"4644616"},{"name":"Gary Mayo","title":"Owner","crd":"1022781"},{"name":"Charles Noti","title":"Owner","crd":"4332968"}],"ownership":[{"label":"Richard Frable","detail":"Chief compliance officer/managing member in the 50% to 75% ownership band and a control person, since September 2006. Also a member of Liberty Wealth Management in the 50% to 75% band and a control person, since September 2006."},{"label":"Liberty Wealth Management","detail":"Owner in the 75% or more ownership band and a control person, since August 2006."},{"label":"Charles Noti","detail":"Owner in the 10% to 25% ownership band, since January 2018. Also member of Liberty Wealth Management, since September 2018."},{"label":"Gary Mayo","detail":"Owner in the 5% to 10% ownership band, since January 2018. Also member of Liberty Wealth Management, since September 2018."},{"label":"Benjamin Chunko","detail":"Owner in the 10% to 25% ownership band, since January 2018. Also member of Liberty Wealth Management, since September 2018."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":1,"privateResidences":0},"listedOfficeAddresses":2,"foreignOffices":[],"officesByState":[{"state":"Pennsylvania","offices":2,"addresses":[{"street":"3570 Hamilton BLVD., Suite 301","city":"Allentown","headquarters":true},{"street":"656 Main Street","city":"Hellertown"}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"610-398-7333","stateRegisteredReps":6,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Hourly charges","Fixed fees (other than subscription fees)"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Portfolio management for businesses (other than small businesses) or institutional clients"],"financialPlanningClients":"101-250","assetMix":[{"label":"Securities issued by registered investment companies or business development companies","percent":89},{"label":"Securities issued by pooled investment vehicles (other than registered investment companies)","percent":1},{"label":"Cash and cash equivalents","percent":10}],"privateFunds":0},"sources":{"adv1FilingDate":"13 August 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/142094/PDF/142094.pdf","brochureDate":"25 February 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1011874","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Liberty Asset Management have?","answer":"Liberty Asset Management has 331 clients and manages $141 million for them, as of August 2026. They include 302 individual clients, 26 high-net-worth individuals, and 2 corporations and other businesses.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 13 August 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Liberty Asset Management offer?","answer":"Liberty Asset Management provides financial planning, portfolio management for individuals and small businesses, and portfolio management for institutions.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does Liberty Asset Management charge?","answer":"Liberty Asset Management charges 1.00%–1.50% a year for its Investment Supervisory Services. The fee is billed in advance, is negotiable and requires an account of at least $50,000.","source":"LIBERTY ASSET MANAGEMENT, filed 25 February 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does Liberty Asset Management use?","answer":"Liberty Asset Management’s separately managed account assets are held at National Financial Services, LLC (Boston, MA), with $141M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 13 August 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Liberty Asset Management have?","answer":"Liberty Asset Management has 6 investment adviser representatives registered with state securities authorities, out of 9 employees, and 6 perform investment advisory functions. 5 employees are registered representatives of a broker-dealer and 5 employees are licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Liberty Asset Management invest in?","answer":"At the end of its last fiscal year, Liberty Asset Management’s separately managed accounts held 89% registered funds (mutual funds, ETFs, BDCs), 10% cash and equivalents and 1% pooled vehicles (private funds and similar).","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Does Liberty Asset Management have a minimum investment?","answer":"Yes, Liberty Asset Management’s minimum account size for its Investment Supervisory Services is $50K.","source":"LIBERTY ASSET MANAGEMENT, filed 25 February 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Who owns Liberty Asset Management?","answer":"Liberty Asset Management’s direct owners are Richard Frable (50% to 75%), Liberty Wealth Management (75% or more), Charles Noti (10% to 25%), Gary Mayo (5% to 10%) and Benjamin Chunko (10% to 25%).","source":"Form ADV Part 1A, Schedules A and B, filed 13 August 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Liberty Asset Management get paid?","answer":"Liberty Asset Management is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact Liberty Asset Management?","answer":"Liberty Asset Management’s main office is at 3570 Hamilton BLVD., Suite 301, Allentown, PA 18103. Its phone number is 610-398-7333.","source":"Form ADV Part 1A, Item 1.F, filed 13 August 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}