{"url":"https://nivawealth.com/firms/lanier-financial-group-152945","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/152945","regulatoryAum":236201282,"crd":"152945","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"5758307","suffix":null,"lastName":"HRICZO","firstName":"NATHAN","middleName":"JOHN"},{"crd":"8015269","suffix":null,"lastName":"JACOBS","firstName":"JASON","middleName":"EDWARD"},{"crd":"7511089","suffix":null,"lastName":"Miller","firstName":"David","middleName":null},{"crd":"6730287","suffix":null,"lastName":"Pozorski","firstName":"Melanie","middleName":"Ann"},{"crd":"4386482","suffix":null,"lastName":"RUARK","firstName":"LEAH","middleName":"RENEE"},{"crd":"2583606","suffix":"III","lastName":"SCRUGGS","firstName":"LEWIS","middleName":"LANIER"}],"total":6,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2024-03-15","regulatoryAum":127800000,"clients":134,"employees":7,"offices":3},{"filedOn":"2025-03-14","regulatoryAum":208370810,"clients":238,"employees":8,"offices":3},{"filedOn":"2026-03-16","regulatoryAum":236201282,"clients":240,"employees":6,"offices":3}],"secFileNumber":"801-129903","legalName":"Lanier Financial Group LLC","displayName":"Lanier Financial Group","slug":"lanier-financial-group-152945","website":"https://lanierfinancialgroup.com/","logo":{"src":"https://rmkhnxnbeclogprvkfyl.supabase.co/storage/v1/object/public/firm-logos/152945/da79163d00e70b8a-r1.webp","tone":"light","width":684,"height":200,"sourceUrl":"https://lanierfinancialgroup.com/","sourceLabel":"Lanier Financial Group LLC, website"},"classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"linkedinUrl":"https://www.linkedin.com/company/lanier-financial-group/","founded":"2010","organization":"Georgia limited liability company","fiscalYearEnd":"December","headquarters":{"street":"490 N. Milledge Avenue","city":"Athens","state":"GA","stateName":"Georgia","country":"United States","postalCode":"30601"},"tradeNames":[],"registration":{"secApproved":"18 April 2024","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":919137.8666666667,"staff":{"employees":6,"advisory":6,"brokerDealerReps":0,"insuranceAgents":4,"promoters":0},"aum":{"regulatory":236201282,"discretionary":221812282,"discretionaryAccounts":727,"nonDiscretionary":14389000,"nonDiscretionaryAccounts":2,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":166,"regulatoryAum":54926610},{"label":"High-net-worth individuals","clients":74,"regulatoryAum":165666478},{"label":"Pension and profit-sharing plans","clients":null,"fewerThan5":true,"regulatoryAum":14389000},{"label":"Charitable organizations","clients":null,"fewerThan5":true,"regulatoryAum":341298},{"label":"Corporations and other businesses","clients":null,"fewerThan5":true,"regulatoryAum":877896}],"feePrograms":[{"role":"other","program":"Expert Witness Work","summary":"Expert witness work is billed at $300 per hour.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1019449","versionId":1019449,"submittedOn":"2026-03-16","documentName":"FIRM BROCHURE ADV 2A"},{"role":"other","program":"Financial Planning","summary":"Financial planning is billed at hourly rates of $150 to $300 or as a flat fee, with a minimum initial planning fee of $450.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1019449","versionId":1019449,"submittedOn":"2026-03-16","documentName":"FIRM BROCHURE ADV 2A"},{"role":"other","program":"Ongoing Financial Plan Services","summary":"Ongoing plan services are billed at a minimum of $50 per month and a maximum of 0.50% of base household income, or included in the asset management fee.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1019449","versionId":1019449,"submittedOn":"2026-03-16","documentName":"FIRM BROCHURE ADV 2A"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed_no_numerical_schedule","checkedAt":"2026-10-22T14:04:51.029672+00:00","documents":[{"name":"FIRM BROCHURE ADV 2A","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1019449","versionId":1019449,"submittedOn":"2026-03-16"}]},"custodians":[{"name":"Interactive Brokers LLC","shortName":"Interactive Brokers","location":"Greenwich, CT","smaAssets":24198528},{"name":"Charles Schwab & Co., Inc.","shortName":"Charles Schwab","location":"Westlake, TX","smaAssets":197644289}],"custodyNote":"Lanier Financial Group has custody of $36.6M for 92 clients.","otherCustodians":[],"leadership":[{"name":"Nathan Hriczo","title":"Managing Partner/Chief Compliance Officer","crd":"5758307"}],"ownership":[{"label":"NH LFG Holdings LLC","detail":"Majority owner in the 75% or more ownership band and a control person, since October 2025."},{"label":"Nathan Hriczo","detail":"Indirect owner: a owner of NH LFG Holdings LLC in the 75% or more band and a control person, since October 2025.","parent":"NH LFG Holdings LLC"},{"label":"Lewis Scruggs","detail":"Indirect owner: a owner of Trendflow LLC in the 75% or more band and a control person, since October 2025.","parent":"Trendflow LLC"}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":2,"privateResidences":1},"listedOfficeAddresses":2,"foreignOffices":[],"officesByState":[{"state":"Georgia","offices":1,"addresses":[{"street":"490 N. Milledge Avenue","city":"Athens","headquarters":true}]},{"state":"Ohio","offices":1,"addresses":[{"street":"281 Ludlow CT","city":"Lebanon"}]}],"brochureServices":["business succession planning","estate planning","insurance","philanthropic planning","tax planning"],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"404-882-2628","stateRegisteredReps":6,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Hourly charges","Fixed fees (other than subscription fees)"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Pension consulting services"],"financialPlanningClients":"1-10","assetMix":[{"label":"Exchange-traded equity securities","percent":64},{"label":"Securities issued by registered investment companies or business development companies","percent":31},{"label":"Cash and cash equivalents","percent":5}],"privateFunds":0},"sources":{"adv1FilingDate":"16 March 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/152945/PDF/152945.pdf","brochureDate":"16 March 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1019449","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Lanier Financial Group have?","answer":"Lanier Financial Group has 240 clients and manages $236 million for them, as of March 2026. They include 166 individual clients and 74 high-net-worth individuals.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 16 March 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Lanier Financial Group offer?","answer":"Lanier Financial Group provides financial planning, portfolio management for individuals and small businesses, pension consulting, business succession planning, estate planning, insurance, philanthropic planning, and tax planning.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Which custodians does Lanier Financial Group use?","answer":"Lanier Financial Group’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $198M and Interactive Brokers LLC (Greenwich, CT), with $24.2M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 16 March 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Lanier Financial Group have?","answer":"Lanier Financial Group has 6 investment adviser representatives registered with state securities authorities, out of 6 employees, and 6 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 4 employees are licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Lanier Financial Group invest in?","answer":"At the end of its last fiscal year, Lanier Financial Group’s separately managed accounts held 64% exchange-traded equities, 31% registered funds (mutual funds, ETFs, BDCs) and 5% cash and equivalents.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Lanier Financial Group?","answer":"Lanier Financial Group is owned through a holding company by Nathan Hriczo. Its direct owners are NH LFG Holdings LLC (75% or more) and Lewis Scruggs (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 16 March 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Lanier Financial Group get paid?","answer":"Lanier Financial Group is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact Lanier Financial Group?","answer":"Lanier Financial Group’s main office is at 490 N. Milledge Avenue, Athens, GA 30601. Its phone number is 404-882-2628. Its website is lanierfinancialgroup.com.","source":"Form ADV Part 1A, Item 1.F, filed 16 March 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}