{"url":"https://nivawealth.com/firms/la-crosse-financial-planning-313361","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/313361","regulatoryAum":175656748,"crd":"313361","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"7583604","suffix":null,"lastName":"Gibson","firstName":"Benjamin","middleName":null},{"crd":"8325783","suffix":null,"lastName":"Goulet","firstName":"Maximillion","middleName":"Leonard Arthur"},{"crd":"6716820","suffix":null,"lastName":"Linde","firstName":"Freeman","middleName":"Timothy"},{"crd":"7226960","suffix":null,"lastName":"McCall","firstName":"Gregory","middleName":"M"},{"crd":"7488527","suffix":null,"lastName":"Shamban","firstName":"Jacob","middleName":"Ryan"},{"crd":"6917325","suffix":null,"lastName":"Swartz","firstName":"Michael","middleName":"Thomas"},{"crd":"6527278","suffix":null,"lastName":"WIEGREFE","firstName":"KATHRYN","middleName":"IRENE"}],"total":7,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"secFileNumber":"801-135118","legalName":"La Crosse Financial Planning Inc.","displayName":"La Crosse Financial Planning","slug":"la-crosse-financial-planning-313361","website":null,"logo":{"src":"https://rmkhnxnbeclogprvkfyl.supabase.co/storage/v1/object/public/firm-logos/313361/ce3b78c1193fe07c-r1.webp","tone":"light","width":382,"height":200,"sourceUrl":"https://lacrossefinancialplanning.com","sourceLabel":"Fiduciary Financial Planning Network, website"},"classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"founded":null,"organization":"Wisconsin corporation","fiscalYearEnd":"December","headquarters":{"street":"1131 Main Street","city":"Onalaska","state":"WI","stateName":"Wisconsin","country":"United States","postalCode":"54650"},"tradeNames":["Eagle Financial Planning","Fiduciary Financial Planning Network","La Crosse Financial Planning","Retirementorship","Xy Financial Planning"],"registration":{"secApproved":"27 March 2026","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":527497.7417417418,"staff":{"employees":5,"advisory":5,"brokerDealerReps":0,"insuranceAgents":0,"promoters":0},"aum":{"regulatory":175656748,"discretionary":163435889,"discretionaryAccounts":1111,"nonDiscretionary":12220859,"nonDiscretionaryAccounts":36,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":10},"clientTypes":[{"label":"Individuals (other than HNW)","clients":292,"regulatoryAum":77329125},{"label":"High-net-worth individuals","clients":41,"regulatoryAum":98327623},{"label":"Pension and profit-sharing plans","clients":0,"fewerThan5":true,"regulatoryAum":0}],"feePrograms":[{"role":"other","program":"Financial Planning","summary":"Financial plans are a fixed fee of $2,500 to $25,000, and ongoing planning is a fixed fee of $250 to $25,000 a month.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1039742","versionId":1039742,"submittedOn":"2026-04-01","documentName":"ADV PART 2A - 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Iron Eagle DR., Suite 110d","city":"Suite 110d"}]},{"state":"Wisconsin","offices":1,"addresses":[{"street":"1131 Main Street","city":"Onalaska","headquarters":true}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"608-534-4444","stateRegisteredReps":5,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Fixed fees (other than subscription fees)"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Educational seminars/workshops"],"financialPlanningClients":"251-500","assetMix":[{"label":"Exchange-traded equity securities","percent":3},{"label":"Securities issued by registered investment companies or business development companies","percent":92},{"label":"Securities issued by pooled investment vehicles (other than registered investment companies)","percent":1},{"label":"Cash and cash equivalents","percent":1},{"label":"Other","percent":3,"detail":"Uncategorized Asset Classes"}],"privateFunds":0},"sources":{"adv1FilingDate":"1 April 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/313361/PDF/313361.pdf","brochureDate":"1 April 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1039742","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does La Crosse Financial Planning have?","answer":"La Crosse Financial Planning has 333 clients and manages $176 million for them, as of April 2026. They include 292 individual clients and 41 high-net-worth individuals.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 1 April 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does La Crosse Financial Planning offer?","answer":"La Crosse Financial Planning provides financial planning, portfolio management for individuals and small businesses, and educational seminars.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Which custodians does La Crosse Financial Planning use?","answer":"La Crosse Financial Planning’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $40.2M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 1 April 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does La Crosse Financial Planning have?","answer":"La Crosse Financial Planning has 5 investment adviser representatives registered with state securities authorities, out of 5 employees, and 5 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does La Crosse Financial Planning invest in?","answer":"At the end of its last fiscal year, La Crosse Financial Planning’s separately managed accounts held 92% registered funds (mutual funds, ETFs, BDCs), 3% exchange-traded equities, 3% other, 1% pooled vehicles (private funds and similar) and 1% cash and equivalents. The 3% other category is described as: Uncategorized Asset Classes.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns La Crosse Financial Planning?","answer":"La Crosse Financial Planning’s direct owner is Freeman Linde (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 1 April 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does La Crosse Financial Planning get paid?","answer":"La Crosse Financial Planning is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact La Crosse Financial Planning?","answer":"La Crosse Financial Planning’s main office is at 1131 Main Street, Onalaska, WI 54650. Its phone number is 608-534-4444.","source":"Form ADV Part 1A, Item 1.F, filed 1 April 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}