{"url":"https://nivawealth.com/firms/joel-r-mogy-investment-counsel-111622","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/111622","regulatoryAum":2180334456,"crd":"111622","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"6318705","suffix":null,"lastName":"CRECELIUS","firstName":"THOMAS","middleName":"WILLIAM"},{"crd":"4393052","suffix":null,"lastName":"MOGY","firstName":"JOEL","middleName":"RONALD"},{"crd":"7363500","suffix":null,"lastName":"STELZER","firstName":"BRADFORD","middleName":"Allen"}],"total":3,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2021-07-30","regulatoryAum":1323229964,"clients":219,"employees":9,"offices":1},{"filedOn":"2022-04-11","regulatoryAum":1563520275,"clients":225,"employees":9,"offices":1},{"filedOn":"2023-06-05","regulatoryAum":1371087363,"clients":235,"employees":9,"offices":1},{"filedOn":"2024-04-04","regulatoryAum":1665610255,"clients":252,"employees":9,"offices":1},{"filedOn":"2025-03-24","regulatoryAum":2058527685,"clients":257,"employees":9,"offices":1},{"filedOn":"2026-03-25","regulatoryAum":2180334456,"clients":278,"employees":9,"offices":1}],"secFileNumber":"801-15669","legalName":"Joel R. Mogy Investment Counsel Inc.","displayName":"Joel R. Mogy Investment Counsel","slug":"joel-r-mogy-investment-counsel-111622","website":"https://mogy.com/","logo":{"src":"https://rmkhnxnbeclogprvkfyl.supabase.co/storage/v1/object/public/firm-logos/111622/1d5b75c79a00444c-r1.webp","tone":"light","width":1277,"height":200,"sourceUrl":"https://www.mogy.com/","sourceLabel":"Joel R. Mogy Investment Counsel Inc., website"},"classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"linkedinUrl":"https://www.linkedin.com/company/joel-r-mogy-investment-counsel-inc-","founded":null,"organization":"California corporation","fiscalYearEnd":"January","headquarters":{"street":"315 South Beverly Drive, Suite 400","city":"Beverly Hills","state":"CA","stateName":"California","country":"United States","postalCode":"90212-4301"},"tradeNames":[],"registration":{"secApproved":"1 October 1980","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":8095536.746153846,"staff":{"employees":9,"advisory":3,"brokerDealerReps":0,"insuranceAgents":0,"promoters":0},"aum":{"regulatory":2180334456,"discretionary":2180334456,"discretionaryAccounts":663,"nonDiscretionary":0,"nonDiscretionaryAccounts":0,"wrapProgram":null,"nonUsClientsPct":1,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":52,"regulatoryAum":12737425},{"label":"High-net-worth individuals","clients":208,"regulatoryAum":2092102129},{"label":"Pension and profit-sharing plans","clients":1,"fewerThan5":true,"regulatoryAum":18310842},{"label":"Charitable organizations","clients":16,"regulatoryAum":56660020},{"label":"Corporations and other businesses","clients":1,"fewerThan5":true,"regulatoryAum":524040}],"feePrograms":[{"role":"main","program":"Investment Counseling","feeBasis":"ceiling","fee_tiers":null,"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1025918","versionId":1025918,"ratePeriod":"annual","fee_billing":"advance","submittedOn":"2026-03-25","documentName":"ADV PART 2","fee_rate_low":null,"fee_rate_high":1,"fee_negotiable":true,"minimum_account":5000000,"feeMinimumPeriod":"annual","fee_minimum_annual":25000}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T04:20:45.979041+00:00","documents":[{"name":"ADV PART 2","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1025918","versionId":1025918,"submittedOn":"2026-03-25"}]},"custodians":[{"name":"Charles Schwab & Co., Inc.","shortName":"Charles Schwab","location":"Westlake, TX","smaAssets":1197878281},{"name":"Citigroup Inc.","shortName":"Citigroup","location":"New York, NY","smaAssets":744317272}],"custodyNote":"Joel R. Mogy Investment Counsel has custody of $387M in client assets for 32 clients.","leadership":[{"name":"Daniel Inlender","title":"Vice President","crd":"7363498"},{"name":"Joel Mogy","title":"President, Director & Chief Compliance Officer","crd":"4393052"},{"name":"Bradford Stelzer","title":"Vice President","crd":"7363500"},{"name":"Kelly McCarrell","title":"Chief Administrative Officer","crd":"4769855"}],"ownership":[{"label":"Joel Mogy","detail":"President, director & chief compliance officer in the 75% or more ownership band and a control person, since October 1980."}],"filedOffices":{"otherThanPrincipal":0,"privateResidences":0},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"California","offices":1,"addresses":[{"street":"315 South Beverly Drive, Suite 400","city":"Beverly Hills","headquarters":true}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"310-552-0529","stateRegisteredReps":3,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Fixed fees (other than subscription fees)","Other"],"activities":["Portfolio management for individuals and/or small businesses","Portfolio management for businesses (other than small businesses) or institutional clients","Other"],"financialPlanningClients":null,"assetMix":[{"label":"Exchange-traded equity securities","percent":81},{"label":"U.S. government/agency bonds","percent":1},{"label":"U.S. state and local bonds","percent":1},{"label":"Securities issued by registered investment companies or business development companies","percent":1},{"label":"Cash and cash equivalents","percent":16}],"privateFunds":0},"sources":{"adv1FilingDate":"25 March 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/111622/PDF/111622.pdf","brochureDate":"25 March 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1025918","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Joel R. Mogy Investment Counsel have?","answer":"Joel R. Mogy Investment Counsel has 278 clients and manages $2.18 billion for them, as of March 2026. They include 208 high-net-worth individuals, 52 individual clients and 16 charitable organizations.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 25 March 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Joel R. Mogy Investment Counsel offer?","answer":"Joel R. Mogy Investment Counsel provides portfolio management for individuals and small businesses and portfolio management for institutions.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does Joel R. Mogy Investment Counsel charge?","answer":"Joel R. Mogy Investment Counsel charges up to 1.00% a year for its Investment Counseling. The fee is billed in advance, is negotiable, has a $25,000 annual minimum and requires an account of at least $5,000,000.","source":"ADV PART 2, filed 25 March 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does Joel R. Mogy Investment Counsel use?","answer":"Joel R. Mogy Investment Counsel’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $1.2B and Citigroup Inc. (New York, NY), with $744M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 25 March 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Joel R. Mogy Investment Counsel have?","answer":"Joel R. Mogy Investment Counsel has 3 investment adviser representatives registered with state securities authorities, out of 9 employees, and 3 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Joel R. Mogy Investment Counsel invest in?","answer":"At the end of its last fiscal year, Joel R. Mogy Investment Counsel’s separately managed accounts held 81% exchange-traded equities, 16% cash and equivalents, 1% U.S. government and agency bonds, 1% state and local bonds and 1% registered funds (mutual funds, ETFs, BDCs).","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Does Joel R. Mogy Investment Counsel have a minimum investment?","answer":"Yes, Joel R. Mogy Investment Counsel’s minimum account size for its Investment Counseling is $5M. It charges a $25K annual minimum fee.","source":"ADV PART 2, filed 25 March 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Who owns Joel R. Mogy Investment Counsel?","answer":"Joel R. Mogy Investment Counsel’s direct owner is Joel Mogy (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 25 March 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Joel R. Mogy Investment Counsel get paid?","answer":"Joel R. Mogy Investment Counsel is paid through a percentage of assets under management, fixed fees and other compensation. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Is Joel R. Mogy Investment Counsel registered with the SEC?","answer":"Yes, Joel R. Mogy Investment Counsel has been registered with the SEC as an investment adviser since 1 October 1980. Its CRD number is 111622 and its SEC file number is 801-15669.","source":"Form ADV Part 1A, Item 1, filed 25 March 2026; IAPD firm record","sourceRef":{"doc":"adv1","section":"identity"}},{"question":"How do I contact Joel R. Mogy Investment Counsel?","answer":"Joel R. Mogy Investment Counsel’s main office is at 315 South Beverly Drive, Suite 400, Beverly Hills, CA 90212-4301. Its phone number is 310-552-0529. Its website is mogy.com.","source":"Form ADV Part 1A, Item 1.F, filed 25 March 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":{"url":"https://nivawealth.com/firms/joel-r-mogy-investment-counsel-111622/holdings","form":"13F-HR","periodOfReport":"2026-06-30","filedOn":"2026-07-14","filingIndexUrl":"https://www.sec.gov/Archives/edgar/data/1126735/000139834426012120/0001398344-26-012120-index.html","totalValue":1745149355,"positionCount":121,"top10Share":0.6677734296271737,"top10":[{"issuer":"NVIDIA CORPORATION","titleOfClass":"COM","cusip":"67066G104","value":255923388,"shares":1279041,"shareType":"SH","priorValue":223457564,"priorShares":1281293},{"issuer":"APPLE INC","titleOfClass":"COM","cusip":"037833100","value":170907512,"shares":590640,"shareType":"SH","priorValue":150407306,"priorShares":592645},{"issuer":"ALPHABET INC","titleOfClass":"CAP STK CL C","cusip":"02079K107","value":115586555,"shares":327135,"shareType":"SH","priorValue":94118435,"priorShares":328099},{"issuer":"ALPHABET INC","titleOfClass":"CAP STK CL A","cusip":"02079K305","value":109175413,"shares":305497,"shareType":"SH","priorValue":88036166,"priorShares":306149},{"issuer":"MICROSOFT CORP","titleOfClass":"COM","cusip":"594918104","value":106800121,"shares":286312,"shareType":"SH","priorValue":105784980,"priorShares":285774},{"issuer":"PALO ALTO NETWORKS INC","titleOfClass":"COM","cusip":"697435105","value":105040639,"shares":308019,"shareType":"SH","priorValue":49504572,"priorShares":308786},{"issuer":"COSTCO WHOLESALE CORPORATION","titleOfClass":"COM","cusip":"22160K105","value":91298375,"shares":97596,"shareType":"SH","priorValue":97480011,"priorShares":97829},{"issuer":"AMAZON COM INC","titleOfClass":"COM","cusip":"023135106","value":82192979,"shares":344856,"shareType":"SH","priorValue":71966449,"priorShares":345544},{"issuer":"BERKSHIRE HATHAWAY INC DEL","titleOfClass":"CL B NEW","cusip":"084670702","value":65035688,"shares":129970,"shareType":"SH","priorValue":62566748,"priorShares":130565},{"issuer":"VISA INC","titleOfClass":"COM CL A","cusip":"92826C839","value":63403700,"shares":184802,"shareType":"SH","priorValue":55929798,"priorShares":185051}],"positionsListed":121,"positions":[{"issuer":"NVIDIA CORPORATION","titleOfClass":"COM","cusip":"67066G104","value":255923388,"shares":1279041,"shareType":"SH","priorValue":223457564,"priorShares":1281293},{"issuer":"APPLE INC","titleOfClass":"COM","cusip":"037833100","value":170907512,"shares":590640,"shareType":"SH","priorValue":150407306,"priorShares":592645},{"issuer":"ALPHABET INC","titleOfClass":"CAP STK CL C","cusip":"02079K107","value":115586555,"shares":327135,"shareType":"SH","priorValue":94118435,"priorShares":328099},{"issuer":"ALPHABET INC","titleOfClass":"CAP STK CL A","cusip":"02079K305","value":109175413,"shares":305497,"shareType":"SH","priorValue":88036166,"priorShares":306149},{"issuer":"MICROSOFT CORP","titleOfClass":"COM","cusip":"594918104","value":106800121,"shares":286312,"shareType":"SH","priorValue":105784980,"priorShares":285774},{"issuer":"PALO ALTO NETWORKS INC","titleOfClass":"COM","cusip":"697435105","value":105040639,"shares":308019,"shareType":"SH","priorValue":49504572,"priorShares":308786},{"issuer":"COSTCO WHOLESALE CORPORATION","titleOfClass":"COM","cusip":"22160K105","value":91298375,"shares":97596,"shareType":"SH","priorValue":97480011,"priorShares":97829},{"issuer":"AMAZON COM INC","titleOfClass":"COM","cusip":"023135106","value":82192979,"shares":344856,"shareType":"SH","priorValue":71966449,"priorShares":345544},{"issuer":"BERKSHIRE HATHAWAY INC DEL","titleOfClass":"CL B NEW","cusip":"084670702","value":65035688,"shares":129970,"shareType":"SH","priorValue":62566748,"priorShares":130565},{"issuer":"VISA INC","titleOfClass":"COM CL A","cusip":"92826C839","value":63403700,"shares":184802,"shareType":"SH","priorValue":55929798,"priorShares":185051},{"issuer":"META PLATFORMS INC","titleOfClass":"CL A","cusip":"30303M102","value":53712518,"shares":95355,"shareType":"SH","priorValue":54745403,"priorShares":95687},{"issuer":"ELI LILLY & CO","titleOfClass":"COM","cusip":"532457108","value":47551402,"shares":39645,"shareType":"SH","priorValue":36422892,"priorShares":39600},{"issuer":"IDEXX LABS INC","titleOfClass":"COM","cusip":"45168D104","value":44981666,"shares":85445,"shareType":"SH","priorValue":48037100,"priorShares":85492},{"issuer":"STRYKER CORPORATION","titleOfClass":"COM","cusip":"863667101","value":31493308,"shares":100030,"shareType":"SH","priorValue":32844070,"priorShares":99955},{"issuer":"SALESFORCE INC","titleOfClass":"COM","cusip":"79466L302","value":29137507,"shares":185992,"shareType":"SH","priorValue":36230967,"priorShares":194091},{"issuer":"INTUITIVE SURGICAL INC","titleOfClass":"COM NEW","cusip":"46120E602","value":27652281,"shares":69534,"shareType":"SH","priorValue":31981642,"priorShares":69376},{"issuer":"OREILLY AUTOMOTIVE INC","titleOfClass":"COM","cusip":"67103H107","value":23653040,"shares":256847,"shareType":"SH","priorValue":23654438,"priorShares":256250},{"issuer":"MASTERCARD INCORPORATED","titleOfClass":"CL A","cusip":"57636Q104","value":20269091,"shares":39465,"shareType":"SH","priorValue":19728946,"priorShares":39485},{"issuer":"AUTOZONE INC","titleOfClass":"COM","cusip":"053332102","value":19942666,"shares":6240,"shareType":"SH","priorValue":21168547,"priorShares":6267},{"issuer":"NETFLIX INC.","titleOfClass":"COM","cusip":"64110L106","value":18961555,"shares":265568,"shareType":"SH","priorValue":25452636,"priorShares":264718},{"issuer":"ORACLE CORP","titleOfClass":"COM","cusip":"68389X105","value":18313035,"shares":124961,"shareType":"SH","priorValue":18811544,"priorShares":127874},{"issuer":"CISCO SYS INC","titleOfClass":"COM","cusip":"17275R102","value":15884240,"shares":135231,"shareType":"SH","priorValue":10492578,"priorShares":135231},{"issuer":"INTUIT","titleOfClass":"COM","cusip":"461202103","value":15667422,"shares":60028,"shareType":"SH","priorValue":29557254,"priorShares":68359},{"issuer":"MSCI INC","titleOfClass":"COM","cusip":"55354G100","value":14985550,"shares":26758,"shareType":"SH","priorValue":14477270,"priorShares":26859},{"issuer":"BLACKROCK INC","titleOfClass":"COM","cusip":"09290D101","value":14741676,"shares":15331,"shareType":"SH","priorValue":14816104,"priorShares":15406},{"issuer":"HOME DEPOT INC","titleOfClass":"COM","cusip":"437076102","value":13993709,"shares":39678,"shareType":"SH","priorValue":13131987,"priorShares":39928},{"issuer":"ABBVIE INC","titleOfClass":"COM","cusip":"00287Y109","value":10548497,"shares":41919,"shareType":"SH","priorValue":9361640,"priorShares":43044},{"issuer":"WW GRAINGER INC","titleOfClass":"COM","cusip":"384802104","value":10295690,"shares":7568,"shareType":"SH","priorValue":8249942,"priorShares":7563},{"issuer":"BOOKING HOLDINGS INC","titleOfClass":"COM","cusip":"09857L108","value":10270189,"shares":57620,"shareType":"SH","priorValue":10012141,"priorShares":2378},{"issuer":"ACCENTURE PLC IRELAND","titleOfClass":"SHS CLASS A","cusip":"G1151C101","value":9228098,"shares":74157,"shareType":"SH","priorValue":15225303,"priorShares":76783},{"issuer":"UNION PAC CORP","titleOfClass":"COM","cusip":"907818108","value":8496631,"shares":31238,"shareType":"SH","priorValue":7578870,"priorShares":31238},{"issuer":"JOHNSON & JOHNSON","titleOfClass":"COM","cusip":"478160104","value":7804498,"shares":30730,"shareType":"SH","priorValue":7560529,"priorShares":30930},{"issuer":"WALMART INC","titleOfClass":"COM","cusip":"931142103","value":6777478,"shares":59840,"shareType":"SH","priorValue":7554360,"priorShares":60785},{"issuer":"BERKSHIRE HATHAWAY INC DEL","titleOfClass":"CL A","cusip":"084670108","value":6739650,"shares":9,"shareType":"SH","priorValue":6463260,"priorShares":9},{"issuer":"STARBUCKS CORP","titleOfClass":"COM","cusip":"855244109","value":5417194,"shares":53011,"shareType":"SH","priorValue":4749255,"priorShares":53011},{"issuer":"PROCTER & GAMBLE CO","titleOfClass":"COM","cusip":"742718109","value":5100961,"shares":34786,"shareType":"SH","priorValue":5024433,"priorShares":34786},{"issuer":"ABBOTT LABORATORIES","titleOfClass":"COM","cusip":"002824100","value":5051133,"shares":55666,"shareType":"SH","priorValue":6003526,"priorShares":58474},{"issuer":"ADOBE INC","titleOfClass":"COM","cusip":"00724F101","value":4199015,"shares":20481,"shareType":"SH","priorValue":7824988,"priorShares":32191},{"issuer":"PEPSICO INC","titleOfClass":"COM","cusip":"713448108","value":4129792,"shares":30501,"shareType":"SH","priorValue":4736451,"priorShares":30501},{"issuer":"EXXON MOBIL CORP","titleOfClass":"COM","cusip":"30231G102","value":4090382,"shares":29918,"shareType":"SH","priorValue":5075879,"priorShares":29918},{"issuer":"ISHARES TR","titleOfClass":"CORE S&P500 ETF","cusip":"464287200","value":3915946,"shares":5229,"shareType":"SH","priorValue":3415635,"priorShares":5229},{"issuer":"MERCK & CO INC","titleOfClass":"COM","cusip":"58933Y105","value":3428795,"shares":26683,"shareType":"SH","priorValue":3209726,"priorShares":26683},{"issuer":"NEXTERA ENERGY INC","titleOfClass":"COM","cusip":"65339F101","value":2613176,"shares":29773,"shareType":"SH","priorValue":2765316,"priorShares":29773},{"issuer":"PROLOGIS INC.","titleOfClass":"COM","cusip":"74340W103","value":2547411,"shares":18804,"shareType":"SH","priorValue":2485545,"priorShares":18804},{"issuer":"DISNEY WALT CO","titleOfClass":"COM","cusip":"254687106","value":2382188,"shares":24750,"shareType":"SH","priorValue":2385405,"priorShares":24750},{"issuer":"VANGUARD INDEX FDS","titleOfClass":"S&P 500 ETF SHS","cusip":"922908363","value":2362626,"shares":3440,"shareType":"SH","priorValue":1955781,"priorShares":3273},{"issuer":"WILLIAMS SONOMA INC","titleOfClass":"COM","cusip":"969904101","value":2278553,"shares":9775,"shareType":"SH","priorValue":1782276,"priorShares":9775},{"issuer":"VANGUARD INDEX FDS","titleOfClass":"GROWTH ETF","cusip":"922908736","value":2239468,"shares":25998,"shareType":"SH","priorValue":1892611,"priorShares":4333},{"issuer":"EQUINIX INC","titleOfClass":"COM","cusip":"29444U700","value":2239054,"shares":2148,"shareType":"SH","priorValue":2105556,"priorShares":2148},{"issuer":"VANGUARD INDEX FDS","titleOfClass":"TOTAL STK MKT","cusip":"922908769","value":2192117,"shares":5924,"shareType":"SH","priorValue":1895666,"priorShares":5909},{"issuer":"PHILIP MORRIS INTL INC","titleOfClass":"COM","cusip":"718172109","value":2166397,"shares":11975,"shareType":"SH","priorValue":1979947,"priorShares":11975},{"issuer":"AMGEN INC","titleOfClass":"COM","cusip":"031162100","value":2144837,"shares":5923,"shareType":"SH","priorValue":2242340,"priorShares":6373},{"issuer":"STATE STR SPDR S&P 500 ETF T","titleOfClass":"TR UNIT","cusip":"78462F103","value":2049137,"shares":2744,"shareType":"SH","priorValue":1784533,"priorShares":2744},{"issuer":"THEMES ETF TR","titleOfClass":"TRANS DEFEN ETF","cusip":"882927767","value":1839797,"shares":45315,"shareType":"SH"},{"issuer":"WEC ENERGY GROUP INC","titleOfClass":"COM","cusip":"92939U106","value":1834223,"shares":15708,"shareType":"SH","priorValue":1818515,"priorShares":15708},{"issuer":"VANGUARD INDEX FDS","titleOfClass":"MID CAP ETF","cusip":"922908629","value":1540498,"shares":19120,"shareType":"SH","priorValue":1372720,"priorShares":4780},{"issuer":"ISHARES INC","titleOfClass":"MSCI EMRG CHN","cusip":"46434G764","value":1536341,"shares":15018,"shareType":"SH"},{"issuer":"MCDONALDS CORP","titleOfClass":"COM","cusip":"580135101","value":1511764,"shares":5593,"shareType":"SH","priorValue":1738157,"priorShares":5593},{"issuer":"BIOGEN INC","titleOfClass":"COM","cusip":"09062X103","value":1352536,"shares":6260,"shareType":"SH","priorValue":1147646,"priorShares":6260},{"issuer":"BROADCOM INC","titleOfClass":"COM","cusip":"11135F101","value":1305504,"shares":3456,"shareType":"SH"},{"issuer":"INVESCO QQQ TR","titleOfClass":"UNIT SER 1","cusip":"46090E103","value":1304164,"shares":1771,"shareType":"SH","priorValue":1023340,"priorShares":1773},{"issuer":"PRICE T ROWE GROUP INC","titleOfClass":"COM","cusip":"74144T108","value":1270486,"shares":11175,"shareType":"SH","priorValue":1007315,"priorShares":11175},{"issuer":"MARSH & MCLENNAN COS INC","titleOfClass":"COM","cusip":"571748102","value":1210858,"shares":7265,"shareType":"SH","priorValue":1378928,"priorShares":7950},{"issuer":"CATERPILLAR INC","titleOfClass":"COM","cusip":"149123101","value":1118145,"shares":1050,"shareType":"SH","priorValue":743883,"priorShares":1050},{"issuer":"YUM BRANDS INC","titleOfClass":"COM","cusip":"988498101","value":1051879,"shares":6580,"shareType":"SH","priorValue":1023058,"priorShares":6580},{"issuer":"COCA COLA CO","titleOfClass":"COM","cusip":"191216100","value":1032129,"shares":12700,"shareType":"SH","priorValue":965835,"priorShares":12700},{"issuer":"JPMORGAN CHASE & CO","titleOfClass":"COM","cusip":"46625H100","value":995083,"shares":3040,"shareType":"SH","priorValue":894246,"priorShares":3040},{"issuer":"CHEVRON CORPORATION","titleOfClass":"COM","cusip":"166764100","value":943672,"shares":5693,"shareType":"SH","priorValue":1177882,"priorShares":5693},{"issuer":"ALTRIA GROUP INC","titleOfClass":"COM","cusip":"02209S103","value":931753,"shares":12950,"shareType":"SH","priorValue":854571,"priorShares":12950},{"issuer":"BRISTOL-MYERS SQUIBB CO","titleOfClass":"COM","cusip":"110122108","value":910108,"shares":15795,"shareType":"SH","priorValue":957967,"priorShares":15795},{"issuer":"ISHARES TR","titleOfClass":"CORE S&P MCP ETF","cusip":"464287507","value":896172,"shares":11622,"shareType":"SH","priorValue":781120,"priorShares":11567},{"issuer":"VANGUARD WHITEHALL FDS","titleOfClass":"HIGH DIV YLD","cusip":"921946406","value":890499,"shares":5635,"shareType":"SH","priorValue":840468,"priorShares":5675},{"issuer":"VANGUARD INDEX FDS","titleOfClass":"VALUE ETF","cusip":"922908744","value":880437,"shares":4040,"shareType":"SH","priorValue":792648,"priorShares":4040},{"issuer":"CSX CORP","titleOfClass":"COM","cusip":"126408103","value":855540,"shares":18000,"shareType":"SH","priorValue":738900,"priorShares":18000},{"issuer":"VANGUARD BD INDEX FDS","titleOfClass":"SHORT TRM BOND","cusip":"921937827","value":769361,"shares":9875,"shareType":"SH","priorValue":774299,"priorShares":9875},{"issuer":"INTERNATIONAL BUSINESS MACHS","titleOfClass":"COM","cusip":"459200101","value":674904,"shares":2400,"shareType":"SH","priorValue":581736,"priorShares":2400},{"issuer":"ISHARES TR","titleOfClass":"ESG AW MSCI EAFE","cusip":"46435G516","value":640506,"shares":6230,"shareType":"SH","priorValue":595713,"priorShares":6230},{"issuer":"SCHWAB CHARLES CORP","titleOfClass":"COM","cusip":"808513105","value":636427,"shares":6897,"shareType":"SH","priorValue":648222,"priorShares":6897},{"issuer":"PFIZER INC","titleOfClass":"COM","cusip":"717081103","value":569155,"shares":23636,"shareType":"SH","priorValue":663699,"priorShares":23636},{"issuer":"FEDEX CORP","titleOfClass":"COM","cusip":"31428X106","value":532321,"shares":1700,"shareType":"SH","priorValue":605506,"priorShares":1700},{"issuer":"ISHARES TR","titleOfClass":"CORE MSCI INTL","cusip":"46435G326","value":530945,"shares":5965,"shareType":"SH"},{"issuer":"AT&T INC","titleOfClass":"COM","cusip":"00206R102","value":519777,"shares":25110,"shareType":"SH","priorValue":724199,"priorShares":24981},{"issuer":"LOCKHEED MARTIN CORP","titleOfClass":"COM","cusip":"539830109","value":493484,"shares":969,"shareType":"SH","priorValue":585437,"priorShares":969},{"issuer":"SCHWAB STRATEGIC TR","titleOfClass":"US BRD MKT ETF","cusip":"808524102","value":474874,"shares":16398,"shareType":"SH","priorValue":411580,"priorShares":16398},{"issuer":"MONDELEZ INTL INC","titleOfClass":"CL A","cusip":"609207105","value":453466,"shares":7840,"shareType":"SH","priorValue":472072,"priorShares":8190},{"issuer":"VANGUARD BD INDEX FDS","titleOfClass":"INTERMED TERM","cusip":"921937819","value":425685,"shares":5550,"shareType":"SH","priorValue":428349,"priorShares":5550},{"issuer":"SIMON PPTY GROUP INC NEW","titleOfClass":"COM","cusip":"828806109","value":419344,"shares":1875,"shareType":"SH","priorValue":433682,"priorShares":2325},{"issuer":"SELECT SECTOR SPDR TR","titleOfClass":"ST STR TECHN ETF","cusip":"81369Y803","value":349089,"shares":1832,"shareType":"SH","priorValue":243512,"priorShares":1832},{"issuer":"VERIZON COMMUNICATIONS INC","titleOfClass":"COM","cusip":"92343V104","value":334613,"shares":7903,"shareType":"SH","priorValue":396731,"priorShares":7903},{"issuer":"ISHARES INC","titleOfClass":"ESG AWR MSCI EM","cusip":"46434G863","value":330164,"shares":6037,"shareType":"SH","priorValue":274502,"priorShares":6037},{"issuer":"SOUTHERN CO","titleOfClass":"COM","cusip":"842587107","value":325414,"shares":3400,"shareType":"SH","priorValue":328168,"priorShares":3400},{"issuer":"ASML HLDG NV","titleOfClass":"N Y REGISTRY SHS","cusip":"N07059210","value":318310,"shares":160,"shareType":"SH"},{"issuer":"UNITED RENTALS INC","titleOfClass":"COM","cusip":"911363109","value":308693,"shares":272,"shareType":"SH"},{"issuer":"DIMENSIONAL ETF TRUST","titleOfClass":"US COR EQU 2 ETF","cusip":"25434V708","value":298986,"shares":6740,"shareType":"SH","priorValue":261916,"priorShares":6740},{"issuer":"PPG INDS INC","titleOfClass":"COM","cusip":"693506107","value":278967,"shares":2300,"shareType":"SH","priorValue":245824,"priorShares":2300},{"issuer":"INVESCO EXCHANGE TRADED FD T","titleOfClass":"S&P500 EQL WGT","cusip":"46137V357","value":263835,"shares":1240,"shareType":"SH","priorValue":237981,"priorShares":1240},{"issuer":"ISHARES TR","titleOfClass":"MSCI EAFE ETF","cusip":"464287465","value":259700,"shares":2500,"shareType":"SH","priorValue":242825,"priorShares":2500},{"issuer":"ISHARES TR","titleOfClass":"RUSSELL 2000 ETF","cusip":"464287655","value":256885,"shares":855,"shareType":"SH","priorValue":212040,"priorShares":855},{"issuer":"VANGUARD SPECIALIZED FUNDS","titleOfClass":"DIV APP ETF","cusip":"921908844","value":249871,"shares":1056,"shareType":"SH","priorValue":227103,"priorShares":1056},{"issuer":"TESLA INC","titleOfClass":"COM","cusip":"88160R101","value":235536,"shares":560,"shareType":"SH","priorValue":273236,"priorShares":735},{"issuer":"PROTHENA CORP PLC","titleOfClass":"SHS","cusip":"G72800108","value":203142,"shares":20750,"shareType":"SH","priorValue":201690,"priorShares":20750},{"issuer":"VANGUARD WORLD FD","titleOfClass":"INF TECH ETF","cusip":"92204A702","value":190276,"shares":1592,"shareType":"SH"},{"issuer":"ISHARES TR","titleOfClass":"ISHARES BIOTECH","cusip":"464287556","value":185435,"shares":975,"shareType":"SH","priorValue":164629,"priorShares":975},{"issuer":"ISHARES TR","titleOfClass":"ESG SELECT SCRE","cusip":"46436E569","value":180308,"shares":3175,"shareType":"SH","priorValue":164887,"priorShares":3350},{"issuer":"VANGUARD INDEX FDS","titleOfClass":"LARGE CAP ETF","cusip":"922908637","value":171955,"shares":500,"shareType":"SH","priorValue":149425,"priorShares":500},{"issuer":"ISHARES TR","titleOfClass":"ESG SELECT SCRE","cusip":"46436E551","value":156450,"shares":3000,"shareType":"SH","priorValue":136110,"priorShares":3000},{"issuer":"VANGUARD INDEX FDS","titleOfClass":"SMALL CP ETF","cusip":"922908751","value":121248,"shares":400,"shareType":"SH","priorValue":104768,"priorShares":400},{"issuer":"ISHARES TR","titleOfClass":"ESG EAFE ETF","cusip":"46436E759","value":107019,"shares":1265,"shareType":"SH","priorValue":95444,"priorShares":1265},{"issuer":"SCHWAB STRATEGIC TR","titleOfClass":"INTL EQTY ETF","cusip":"808524805","value":102241,"shares":3691,"shareType":"SH","priorValue":91352,"priorShares":3691},{"issuer":"VANGUARD INDEX FDS","titleOfClass":"SM CP VAL ETF","cusip":"922908611","value":97196,"shares":400,"shareType":"SH","priorValue":86900,"priorShares":400},{"issuer":"SCHWAB STRATEGIC TR","titleOfClass":"US DIVIDEND EQ","cusip":"808524797","value":95130,"shares":3000,"shareType":"SH","priorValue":92040,"priorShares":3000},{"issuer":"SCHWAB STRATEGIC TR","titleOfClass":"US SML CAP ETF","cusip":"808524607","value":86640,"shares":2398,"shareType":"SH","priorValue":91049,"priorShares":3131},{"issuer":"SCHWAB STRATEGIC TR","titleOfClass":"US LCAP GR ETF","cusip":"808524300","value":62502,"shares":1847,"shareType":"SH","priorValue":53803,"priorShares":1847},{"issuer":"SCHWAB STRATEGIC TR","titleOfClass":"FUNDAMENTAL US L","cusip":"808524771","value":61236,"shares":1969,"shareType":"SH","priorValue":54837,"priorShares":1969},{"issuer":"ISHARES TR","titleOfClass":"CORE S&P US GWT","cusip":"464287671","value":47023,"shares":250,"shareType":"SH","priorValue":38778,"priorShares":250},{"issuer":"ISHARES TR","titleOfClass":"CORE S&P SCP ETF","cusip":"464287804","value":46421,"shares":313,"shareType":"SH","priorValue":38909,"priorShares":313},{"issuer":"ISHARES TR","titleOfClass":"CORE S&P US VLU","cusip":"464287663","value":41306,"shares":375,"shareType":"SH","priorValue":38344,"priorShares":375},{"issuer":"VANGUARD WORLD FD","titleOfClass":"HEALTH CAR ETF","cusip":"92204A504","value":12259,"shares":41,"shareType":"SH"},{"issuer":"SCHWAB STRATEGIC TR","titleOfClass":"US LRG CAP ETF","cusip":"808524201","value":2060,"shares":70,"shareType":"SH","priorValue":37024,"priorShares":1444},{"issuer":"SCHWAB STRATEGIC TR","titleOfClass":"FUND EM EQUI ETF","cusip":"808524730","value":1865,"shares":47,"shareType":"SH","priorValue":1798,"priorShares":47},{"issuer":"SCHWAB STRATEGIC TR","titleOfClass":"FUNDAMENTAL INTL","cusip":"808524755","value":1794,"shares":34,"shareType":"SH","priorValue":1664,"priorShares":34}]},"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}