{"url":"https://nivawealth.com/firms/intentional-318570","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/318570","regulatoryAum":175825193,"crd":"318570","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"5610372","suffix":null,"lastName":"FERGUSON","firstName":"PATRICK","middleName":"RYAN"},{"crd":"2644016","suffix":"JR","lastName":"RICE","firstName":"DALE","middleName":"WINTERS"},{"crd":"5401304","suffix":null,"lastName":"ROBERTS","firstName":"JAMES","middleName":"E"}],"total":3,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2022-07-26","regulatoryAum":94996432,"clients":140,"employees":3,"offices":2},{"filedOn":"2023-05-26","regulatoryAum":107430713,"clients":142,"employees":4,"offices":2},{"filedOn":"2024-05-09","regulatoryAum":124717218,"clients":376,"employees":3,"offices":2},{"filedOn":"2025-02-13","regulatoryAum":148211936,"clients":170,"employees":3,"offices":2},{"filedOn":"2026-06-04","regulatoryAum":175825193,"clients":400,"employees":3,"offices":2}],"secFileNumber":"801-123251","legalName":"Intentional, LLC","displayName":"Intentional","slug":"intentional-318570","website":"https://i10wealth.com/","classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"founded":null,"organization":"South Carolina limited liability company","fiscalYearEnd":"December","headquarters":{"street":"850 Bee Balm Trail","city":"Fort Mill","state":"SC","stateName":"South Carolina","country":"United States","postalCode":"29708"},"tradeNames":["Prime Wealth Managment"],"registration":{"secApproved":"18 February 2022","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":426606.52151898737,"staff":{"employees":3,"advisory":3,"brokerDealerReps":1,"insuranceAgents":2,"promoters":0},"aum":{"regulatory":175825193,"discretionary":175825193,"discretionaryAccounts":395,"nonDiscretionary":0,"nonDiscretionaryAccounts":0,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":353,"regulatoryAum":79361212},{"label":"High-net-worth individuals","clients":42,"regulatoryAum":89148364},{"label":"Pension and profit-sharing plans","clients":5,"regulatoryAum":7315617}],"feePrograms":[{"role":"main","program":"Individually managed accounts","feeBasis":"range","fee_tiers":null,"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1060956","versionId":1060956,"ratePeriod":"annual","fee_billing":"advance","submittedOn":"2026-10-13","documentName":"INTENTIONAL ADV 2A/B","fee_rate_low":0.25,"fee_rate_high":1.5,"fee_negotiable":true,"minimum_account":null,"feeMinimumPeriod":null,"fee_minimum_annual":null},{"role":"other","program":"Estate planning","summary":"Additional fee of $500 to $25,000, which may be waived at the adviser's discretion.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1060956","versionId":1060956,"submittedOn":"2026-10-13","documentName":"INTENTIONAL ADV 2A/B"},{"role":"other","program":"Financial planning consulting","summary":"Flat fee of $1,000 to $50,000 per engagement, which may be negotiable; 50% billed in advance, 50% on delivery.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1060956","versionId":1060956,"submittedOn":"2026-10-13","documentName":"INTENTIONAL ADV 2A/B"},{"role":"other","program":"Pension consulting","summary":"Fixed engagement fee of $5,000 to $10,000 per engagement, which may be negotiable.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1060956","versionId":1060956,"submittedOn":"2026-10-13","documentName":"INTENTIONAL ADV 2A/B"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T17:09:55.677244+00:00","documents":[{"name":"INTENTIONAL ADV 2A/B","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1060956","versionId":1060956,"submittedOn":"2026-10-13"}]},"custodians":[{"name":"Raymond James & Associates, Inc.","shortName":"Raymond James","location":"St. Petersburg, FL","smaAssets":168509576}],"custodyNote":"Intentional does not have custody of client assets.","otherCustodians":[],"leadership":[{"name":"James Roberts","title":"Chief Compliance Officer","crd":"5401304"}],"ownership":[{"label":"Rice Financial LLC","detail":"Holding company in the 50% to 75% ownership band and a control person, since April 2022."},{"label":"The Roberts Companies, Inc","detail":"Holding company in the 50% to 75% ownership band and a control person, since April 2022."},{"label":"James Roberts","detail":"Indirect owner: a owner of The Roberts Companies, Inc in the 75% or more band and a control person, since April 2022.","parent":"The Roberts Companies, Inc"},{"label":"Dale Rice","detail":"Indirect owner: a owner of Rice Financial LLC in the 75% or more band and a control person, since April 2022.","parent":"Rice Financial LLC"}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":1,"privateResidences":1},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"South Carolina","offices":1,"addresses":[{"street":"850 Bee Balm Trail","city":"Fort Mill","headquarters":true}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"18667526410","stateRegisteredReps":2,"otherAdviserReps":2,"compensation":["A percentage of assets under management","Hourly charges"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Portfolio management for businesses (other than small businesses) or institutional clients","Pension consulting services","Selection of other advisers (including private fund managers)","Publication of periodicals or newsletters","Educational seminars/workshops"],"financialPlanningClients":"251-500","assetMix":[{"label":"Exchange-traded equity securities","percent":17},{"label":"U.S. state and local bonds","percent":10},{"label":"Investment grade corporate bonds","percent":20},{"label":"Securities issued by registered investment companies or business development companies","percent":41},{"label":"Cash and cash equivalents","percent":10}],"privateFunds":0},"sources":{"adv1FilingDate":"4 June 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/318570/PDF/318570.pdf","brochureDate":"13 October 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1060956","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Intentional have?","answer":"Intentional has 400 clients and manages $176 million for them, as of June 2026. They include 353 individual clients, 42 high-net-worth individuals, and 5 pension and profit-sharing plans.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 4 June 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Intentional offer?","answer":"Intentional provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, publishing newsletters, and educational seminars.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does Intentional charge?","answer":"Intentional charges 0.25%–1.50% a year for its Individually managed accounts. The fee is billed in advance and is negotiable.","source":"INTENTIONAL ADV 2A/B, filed 13 October 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does Intentional use?","answer":"Intentional’s separately managed account assets are held at Raymond James & Associates, Inc. (St. Petersburg, FL), with $169M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 4 June 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Intentional have?","answer":"Intentional has 2 investment adviser representatives registered with state securities authorities, out of 3 employees, and 3 perform investment advisory functions. 1 employee is a registered representative of a broker-dealer and 2 employees are licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Intentional invest in?","answer":"At the end of its last fiscal year, Intentional’s separately managed accounts held 41% registered funds (mutual funds, ETFs, BDCs), 20% investment grade corporate bonds, 17% exchange-traded equities, 10% state and local bonds and 10% cash and equivalents.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Intentional?","answer":"Intentional is owned through holding companies by James Roberts and Dale Rice. Its direct owners are Rice Financial LLC (50% to 75%) and the Roberts Companies, Inc (50% to 75%).","source":"Form ADV Part 1A, Schedules A and B, filed 4 June 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Intentional get paid?","answer":"Intentional is paid through a percentage of assets under management and hourly charges. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact Intentional?","answer":"Intentional’s main office is at 850 Bee Balm Trail, Fort Mill, SC 29708. Its phone number is 18667526410. Its website is i10wealth.com.","source":"Form ADV Part 1A, Item 1.F, filed 4 June 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}