{"url":"https://nivawealth.com/firms/holland-advisory-services-136302","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/136302","regulatoryAum":307659373,"crd":"136302","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"7798486","suffix":null,"lastName":"Denston","firstName":"Troy","middleName":null},{"crd":"7879952","suffix":null,"lastName":"Hayes","firstName":"Anthony","middleName":"John"},{"crd":"8000854","suffix":null,"lastName":"Hinkle","firstName":"Jenny","middleName":"Marie"},{"crd":"4182008","suffix":null,"lastName":"HOARD","firstName":"KALON","middleName":"MARK"},{"crd":"2612007","suffix":null,"lastName":"HOLLAND","firstName":"DAVID","middleName":"DEAN"},{"crd":"7948169","suffix":null,"lastName":"HOLLAND","firstName":"ZACHARY","middleName":"SAMUEL"},{"crd":"6622317","suffix":null,"lastName":"Mara","firstName":"Robert","middleName":"James"},{"crd":"7179758","suffix":null,"lastName":"Mumma","firstName":"Miranda","middleName":"Renee"},{"crd":"8007780","suffix":null,"lastName":"Neel","firstName":"Beverly","middleName":"L"},{"crd":"2489091","suffix":null,"lastName":"PINKERTON","firstName":"ANGELA","middleName":"ANN"},{"crd":"7363901","suffix":null,"lastName":"Sumrall","firstName":"Matthew","middleName":"David"}],"total":11,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2021-03-25","regulatoryAum":189549155,"clients":497,"employees":13,"offices":1},{"filedOn":"2022-03-31","regulatoryAum":212315878,"clients":510,"employees":14,"offices":1},{"filedOn":"2023-03-27","regulatoryAum":185100359,"clients":505,"employees":14,"offices":1},{"filedOn":"2024-05-31","regulatoryAum":232524098,"clients":509,"employees":13,"offices":1},{"filedOn":"2025-06-18","regulatoryAum":263528675,"clients":1025,"employees":19,"offices":1},{"filedOn":"2026-08-05","regulatoryAum":307659373,"clients":527,"employees":17,"offices":1}],"secFileNumber":"801-110617","legalName":"Holland Advisory Services, Inc.","displayName":"Holland Advisory Services","slug":"holland-advisory-services-136302","website":"https://hollandcolumn.com/","classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"linkedinUrl":"https://www.linkedin.com/company/holland-financial-inc-/","founded":null,"organization":"Florida corporation","fiscalYearEnd":"December","headquarters":{"street":"700 West Granada Boulevard","city":"Ormond Beach","state":"FL","stateName":"Florida","country":"United States","postalCode":"32174-9036"},"tradeNames":[],"registration":{"secApproved":"12 June 2017","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":584903.7509505703,"staff":{"employees":17,"advisory":10,"brokerDealerReps":0,"insuranceAgents":11,"promoters":0},"aum":{"regulatory":307659373,"discretionary":307659373,"discretionaryAccounts":1060,"nonDiscretionary":0,"nonDiscretionaryAccounts":0,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":16},"clientTypes":[{"label":"Individuals (other than HNW)","clients":452,"regulatoryAum":136017108},{"label":"High-net-worth individuals","clients":74,"regulatoryAum":171642265},{"label":"Pension and profit-sharing plans","clients":1,"regulatoryAum":0}],"feePrograms":[{"role":"main","program":"Portfolio management services","feeBasis":"range","fee_tiers":null,"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1011869","versionId":1011869,"ratePeriod":"annual","fee_billing":"advance","submittedOn":"2026-02-25","documentName":"FIRM BROCHURE","fee_rate_low":0.5,"fee_rate_high":2,"fee_negotiable":true,"minimum_account":null,"feeMinimumPeriod":null,"fee_minimum_annual":null},{"role":"other","program":"Financial advice","summary":"Billed hourly or as a flat fee, as agreed by both parties before the work starts; 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They include 452 individual clients, 74 high-net-worth individuals and 1 pension or profit-sharing plan.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 5 August 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Holland Advisory Services offer?","answer":"Holland Advisory Services provides financial planning, portfolio management for individuals and small businesses, and pension consulting.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does Holland Advisory Services charge?","answer":"Holland Advisory Services charges 0.50%–2.00% a year for its Portfolio management services. The fee is billed in advance and is negotiable.","source":"FIRM BROCHURE, filed 25 February 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does Holland Advisory Services use?","answer":"Holland Advisory Services’ separately managed account assets are held at Fidelity Brokerage Services LLC (Smithfield, RI), with $302M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 5 August 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Holland Advisory Services have?","answer":"Holland Advisory Services has 10 investment adviser representatives registered with state securities authorities, out of 17 employees, and 10 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 11 employees are licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Holland Advisory Services invest in?","answer":"At the end of its last fiscal year, Holland Advisory Services’ separately managed accounts held 85% registered funds (mutual funds, ETFs, BDCs), 7% exchange-traded equities, 5% cash and equivalents, 1% state and local bonds, 1% investment grade corporate bonds and 1% pooled vehicles (private funds and similar).","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Holland Advisory Services?","answer":"Holland Advisory Services is owned through a holding company by David Holland. Its direct owner is Holland Financial Inc. (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 5 August 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Holland Advisory Services get paid?","answer":"Holland Advisory Services is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Is Holland Advisory Services registered with the SEC?","answer":"Yes, Holland Advisory Services has been registered with the SEC as an investment adviser since 12 June 2017. Its CRD number is 136302 and its SEC file number is 801-110617.","source":"Form ADV Part 1A, Item 1, filed 5 August 2026; IAPD firm record","sourceRef":{"doc":"adv1","section":"identity"}},{"question":"How do I contact Holland Advisory Services?","answer":"Holland Advisory Services’ main office is at 700 West Granada Boulevard, Ormond Beach, FL 32174-9036. Its phone number is 386-671-7526. 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Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}