{"url":"https://nivawealth.com/firms/heritage-asset-management-323344","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/323344","regulatoryAum":155000000,"crd":"323344","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"5523584","suffix":null,"lastName":"JOHNSON","firstName":"DUSTIN","middleName":"ANDREW"},{"crd":"4440375","suffix":null,"lastName":"THOMPSON","firstName":"DAVID","middleName":"WAYNE"}],"total":2,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2023-06-30","regulatoryAum":100000000,"clients":717,"employees":2,"offices":1},{"filedOn":"2024-04-09","regulatoryAum":115000000,"clients":729,"employees":2,"offices":1},{"filedOn":"2025-07-15","regulatoryAum":130000000,"clients":705,"employees":2,"offices":1},{"filedOn":"2026-01-29","regulatoryAum":155000000,"clients":749,"employees":2,"offices":1}],"secFileNumber":"801-126700","legalName":"Heritage Asset Management, LLC","displayName":"Heritage Asset Management","slug":"heritage-asset-management-323344","website":null,"classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"founded":null,"organization":"Missouri limited liability company","fiscalYearEnd":"December","headquarters":{"street":"7926 E 171st Street","city":"Belton","state":"MO","stateName":"Missouri","country":"United States","postalCode":"64012"},"tradeNames":[],"registration":{"secApproved":"7 October 2022","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":205361.93029490617,"staff":{"employees":2,"advisory":2,"brokerDealerReps":0,"insuranceAgents":2,"promoters":0},"aum":{"regulatory":155000000,"discretionary":155000000,"discretionaryAccounts":1293,"nonDiscretionary":0,"nonDiscretionaryAccounts":0,"wrapProgram":null,"nonUsClientsPct":1,"nonAumClients":5},"clientTypes":[{"label":"Individuals (other than HNW)","clients":691,"regulatoryAum":88200000},{"label":"High-net-worth individuals","clients":55,"regulatoryAum":65000000},{"label":"Charitable organizations","clients":3,"regulatoryAum":1800000}],"feePrograms":[{"role":"main","program":"Asset Management","feeBasis":"whole_balance","fee_tiers":[{"to":25000,"pct":2,"from":0},{"to":50000,"pct":1.75,"from":25000},{"to":100000,"pct":1.5,"from":50000},{"to":null,"pct":1.25,"from":100000}],"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1004801","versionId":1004801,"ratePeriod":"annual","fee_billing":"arrears","submittedOn":"2026-01-29","documentName":"SEC FORM ADV PART 2A & 2B","fee_rate_low":1.25,"fee_rate_high":2,"fee_negotiable":true,"minimum_account":null,"feeMinimumPeriod":null,"fee_minimum_annual":null},{"role":"other","program":"Assets Under Advisement","summary":"Fees are a percentage of assets under advisement, with an annual fee that will not exceed 1%, paid in arrears quarterly.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1004801","versionId":1004801,"submittedOn":"2026-01-29","documentName":"SEC FORM ADV PART 2A & 2B"},{"role":"other","program":"ERISA Plan Services","summary":"Annual fee on plan assets, not to exceed 1% and negotiable, charged quarterly or monthly in arrears or in advance.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1004801","versionId":1004801,"submittedOn":"2026-01-29","documentName":"SEC FORM ADV PART 2A & 2B"},{"role":"other","program":"Financial Planning and Consulting","summary":"Financial planning and consulting is a fixed fee of $500 to $5,000, or an hourly fee of $250 for consulting.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1004801","versionId":1004801,"submittedOn":"2026-01-29","documentName":"SEC FORM ADV PART 2A & 2B"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T17:20:01.08265+00:00","documents":[{"name":"SEC FORM ADV PART 2A & 2B","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1004801","versionId":1004801,"submittedOn":"2026-01-29"}]},"custodians":[{"name":"Charles Schwab & Co., Inc.","shortName":"Charles Schwab","location":"Irving, TX","smaAssets":154500000}],"custodyNote":"Heritage Asset Management does not have custody of client assets.","leadership":[{"name":"David Thompson","title":"Managing Member/CCO","crd":"4440375"}],"ownership":[{"label":"David Thompson","detail":"Managing member/cco in the 75% or more ownership band and a control person, since September 2022."}],"filedOffices":{"otherThanPrincipal":0,"privateResidences":0},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"Missouri","offices":1,"addresses":[{"street":"7926 E 171st Street","city":"Belton","headquarters":true}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"816-348-2060","stateRegisteredReps":2,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Hourly charges","Fixed fees (other than subscription fees)"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Pension consulting services","Selection of other advisers (including private fund managers)"],"financialPlanningClients":"0","assetMix":[{"label":"Exchange-traded equity securities","percent":3},{"label":"Non-exchange-traded equity securities","percent":1},{"label":"Securities issued by registered investment companies or business development companies","percent":95},{"label":"Cash and cash equivalents","percent":1}],"privateFunds":0},"sources":{"adv1FilingDate":"29 January 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They include 691 individual clients, 55 high-net-worth individuals and 3 charitable organizations.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 29 January 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Heritage Asset Management offer?","answer":"Heritage Asset Management provides financial planning, portfolio management for individuals and small businesses, pension consulting, and selecting other managers.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does Heritage Asset Management charge?","answer":"Heritage Asset Management charges 1.25%–2.00% a year for its Asset Management. The whole portfolio is charged at the rate of its band. The fee is billed in arrears and is negotiable.","source":"SEC FORM ADV PART 2A & 2B, filed 29 January 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does Heritage Asset Management use?","answer":"Heritage Asset Management’s separately managed account assets are held at Charles Schwab & Co., Inc. (Irving, TX), with $155M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 29 January 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Heritage Asset Management have?","answer":"Heritage Asset Management has 2 investment adviser representatives registered with state securities authorities, out of 2 employees, and 2 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Heritage Asset Management invest in?","answer":"At the end of its last fiscal year, Heritage Asset Management’s separately managed accounts held 95% registered funds (mutual funds, ETFs, BDCs), 3% exchange-traded equities, 1% non-exchange-traded equities and 1% cash and equivalents.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Heritage Asset Management?","answer":"Heritage Asset Management’s direct owner is David Thompson (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 29 January 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Heritage Asset Management get paid?","answer":"Heritage Asset Management is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Is Heritage Asset Management registered with the SEC?","answer":"Yes, Heritage Asset Management has been registered with the SEC as an investment adviser since 7 October 2022. Its CRD number is 323344 and its SEC file number is 801-126700.","source":"Form ADV Part 1A, Item 1, filed 29 January 2026; IAPD firm record","sourceRef":{"doc":"adv1","section":"identity"}},{"question":"How do I contact Heritage Asset Management?","answer":"Heritage Asset Management’s main office is at 7926 E 171st Street, Belton, MO 64012. Its phone number is 816-348-2060.","source":"Form ADV Part 1A, Item 1.F, filed 29 January 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}