{"url":"https://nivawealth.com/firms/hergenroeder-financial-advisors-121278","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/121278","regulatoryAum":304505678,"crd":"121278","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"2390965","suffix":null,"lastName":"HERGENROEDER","firstName":"LISA","middleName":"ANN"},{"crd":"2231927","suffix":null,"lastName":"HERGENROEDER","firstName":"REBECCA","middleName":"MARIE"},{"crd":"7606492","suffix":null,"lastName":"McQuay","firstName":"Kenneth","middleName":"Lloyd"},{"crd":"6588517","suffix":null,"lastName":"SNYDER","firstName":"JON","middleName":"THOMAS ALAN"}],"total":4,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2021-02-27","regulatoryAum":226201031,"clients":449,"employees":6,"offices":1},{"filedOn":"2022-02-25","regulatoryAum":253164757,"clients":470,"employees":7,"offices":1},{"filedOn":"2023-02-06","regulatoryAum":229479010,"clients":468,"employees":7,"offices":1},{"filedOn":"2024-02-27","regulatoryAum":248020736,"clients":439,"employees":7,"offices":1},{"filedOn":"2025-03-05","regulatoryAum":282693589,"clients":438,"employees":7,"offices":1},{"filedOn":"2026-02-04","regulatoryAum":304505678,"clients":421,"employees":6,"offices":1}],"secFileNumber":"801-80882","legalName":"Hergenroeder Financial Advisors, Inc.","displayName":"Hergenroeder Financial Advisors","slug":"hergenroeder-financial-advisors-121278","website":"https://hfainc.net/","classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"linkedinUrl":"https://www.linkedin.com/company/hergenroeder-financial-advisor/posts/?feedView=all","founded":null,"organization":"Maryland corporation","fiscalYearEnd":"December","headquarters":{"street":"1954 Greenspring Drive, Suite 230","city":"Timonium","state":"MD","stateName":"Maryland","country":"United States","postalCode":"21093"},"tradeNames":[],"registration":{"secApproved":"26 January 2015","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":723291.3966745844,"staff":{"employees":6,"advisory":3,"brokerDealerReps":4,"insuranceAgents":3,"promoters":0},"aum":{"regulatory":304505678,"discretionary":304505678,"discretionaryAccounts":624,"nonDiscretionary":0,"nonDiscretionaryAccounts":0,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":323,"regulatoryAum":134179514},{"label":"High-net-worth individuals","clients":98,"regulatoryAum":170326164}],"feePrograms":[{"role":"main","program":"Investment Management Services","feeBasis":"range","fee_tiers":null,"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1006374","versionId":1006374,"ratePeriod":"annual","fee_billing":"advance","submittedOn":"2026-02-04","documentName":"PLAIN ENGLISH BROCHURE HERGENROEDER FINANCIAL ADVISORS, INC","fee_rate_low":1,"fee_rate_high":1.6,"fee_negotiable":true,"minimum_account":null,"feeMinimumPeriod":null,"fee_minimum_annual":null},{"role":"other","program":"Stand-alone financial planning and consulting","summary":"Negotiable fixed fees generally $1,500 to $15,000, or $250 an hour; a $500 deposit is due in advance and the balance on completion.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1006374","versionId":1006374,"submittedOn":"2026-02-04","documentName":"PLAIN ENGLISH BROCHURE HERGENROEDER FINANCIAL ADVISORS, INC"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T08:46:43.412243+00:00","documents":[{"name":"PLAIN ENGLISH BROCHURE HERGENROEDER FINANCIAL ADVISORS, INC","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1006374","versionId":1006374,"submittedOn":"2026-02-04"}]},"custodians":[{"name":"LPL Financial LLC","shortName":"LPL Financial","location":"Boston, MA","smaAssets":304505678}],"custodyNote":"Hergenroeder Financial Advisors does not have custody of client assets.","otherCustodians":[],"leadership":[{"name":"Rebecca Hergenroeder","title":"President and Chief Compliance Officer","crd":"2231927"},{"name":"Lisa Hergenroeder","title":"Vice President","crd":"2390965"}],"ownership":[{"label":"Rebecca Hergenroeder","detail":"President and chief compliance officer in the 50% to 75% ownership band and a control person, since July 1999."},{"label":"Lisa Hergenroeder","detail":"Vice president in the 25% to 50% ownership band and a control person, since April 2005."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":0,"privateResidences":0},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"Maryland","offices":1,"addresses":[{"street":"1954 Greenspring Drive, Suite 230","city":"Timonium","headquarters":true}]}],"brochureServices":["estate planning","insurance","tax planning"],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"410-769-8262","stateRegisteredReps":3,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Hourly charges","Fixed fees (other than subscription fees)"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Portfolio management for businesses (other than small businesses) or institutional clients"],"financialPlanningClients":"51-100","assetMix":[{"label":"Exchange-traded equity securities","percent":9},{"label":"U.S. government/agency bonds","percent":1},{"label":"Securities issued by registered investment companies or business development companies","percent":86},{"label":"Cash and cash equivalents","percent":4}],"privateFunds":0},"sources":{"adv1FilingDate":"4 February 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/121278/PDF/121278.pdf","brochureDate":"4 February 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1006374","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Hergenroeder Financial Advisors have?","answer":"Hergenroeder Financial Advisors has 421 clients and manages $305 million for them, as of February 2026. They include 323 individual clients and 98 high-net-worth individuals.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 4 February 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Hergenroeder Financial Advisors offer?","answer":"Hergenroeder Financial Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, estate planning, insurance, and tax planning.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does Hergenroeder Financial Advisors charge?","answer":"Hergenroeder Financial Advisors charges 1.00%–1.60% a year for its Investment Management Services. The fee is billed in advance and is negotiable.","source":"PLAIN ENGLISH BROCHURE HERGENROEDER FINANCIAL ADVISORS, INC, filed 4 February 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does Hergenroeder Financial Advisors use?","answer":"Hergenroeder Financial Advisors’ separately managed account assets are held at LPL Financial LLC (Boston, MA), with $305M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 4 February 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Hergenroeder Financial Advisors have?","answer":"Hergenroeder Financial Advisors has 3 investment adviser representatives registered with state securities authorities, out of 6 employees, and 3 perform investment advisory functions. 4 employees are registered representatives of a broker-dealer and 3 employees are licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Hergenroeder Financial Advisors invest in?","answer":"At the end of its last fiscal year, Hergenroeder Financial Advisors’ separately managed accounts held 86% registered funds (mutual funds, ETFs, BDCs), 9% exchange-traded equities, 4% cash and equivalents and 1% U.S. government and agency bonds.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Hergenroeder Financial Advisors?","answer":"Hergenroeder Financial Advisors’ direct owners are Rebecca Hergenroeder (50% to 75%) and Lisa Hergenroeder (25% to 50%).","source":"Form ADV Part 1A, Schedules A and B, filed 4 February 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Hergenroeder Financial Advisors get paid?","answer":"Hergenroeder Financial Advisors is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact Hergenroeder Financial Advisors?","answer":"Hergenroeder Financial Advisors’ main office is at 1954 Greenspring Drive, Suite 230, Timonium, MD 21093. Its phone number is 410-769-8262. Its website is hfainc.net.","source":"Form ADV Part 1A, Item 1.F, filed 4 February 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}