{"url":"https://nivawealth.com/firms/gw-financial-110478","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/110478","regulatoryAum":133836601,"crd":"110478","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"4113189","suffix":"JR.","lastName":"ANDERSON","firstName":"SCOTT","middleName":"KIGHT"},{"crd":"4942635","suffix":null,"lastName":"BRAY","firstName":"JULIANNA","middleName":"ANDERSON"}],"total":2,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2021-03-31","regulatoryAum":119885419,"clients":120,"employees":2,"offices":3},{"filedOn":"2022-03-31","regulatoryAum":119418405,"clients":109,"employees":3,"offices":3},{"filedOn":"2023-02-07","regulatoryAum":93514000,"clients":101,"employees":6,"offices":2},{"filedOn":"2024-04-10","regulatoryAum":93514000,"clients":101,"employees":6,"offices":2},{"filedOn":"2025-07-02","regulatoryAum":110336840,"clients":93,"employees":4,"offices":1},{"filedOn":"2026-04-01","regulatoryAum":133836601,"clients":93,"employees":3,"offices":1}],"secFileNumber":"801-18321","legalName":"GW Financial, Inc.","displayName":"GW Financial","slug":"gw-financial-110478","website":"https://planhighereducation.com/","classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"founded":null,"organization":"Nevada corporation","fiscalYearEnd":"December","headquarters":{"street":"5470 Kietzke Lane, Suite 300","city":"Reno","state":"NV","stateName":"Nevada","country":"United States","postalCode":"89511"},"tradeNames":[],"registration":{"secApproved":"28 January 1983","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":1377366.7311827957,"staff":{"employees":3,"advisory":2,"brokerDealerReps":0,"insuranceAgents":0,"promoters":0},"aum":{"regulatory":133836601,"discretionary":117425653,"discretionaryAccounts":253,"nonDiscretionary":16410948,"nonDiscretionaryAccounts":13,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":41,"regulatoryAum":12918365},{"label":"High-net-worth individuals","clients":52,"regulatoryAum":115176741},{"label":"Charitable organizations","clients":null,"fewerThan5":true,"regulatoryAum":2132987},{"label":"Corporations and other businesses","clients":null,"fewerThan5":true,"regulatoryAum":257570},{"label":"Other","clients":null,"fewerThan5":true,"regulatoryAum":3350938}],"feePrograms":[{"role":"main","program":"Wealth Management","feeBasis":"range","fee_tiers":null,"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1040018","versionId":1040018,"ratePeriod":"annual","fee_billing":null,"submittedOn":"2026-04-01","documentName":"GW FINANCIAL, INC. FORM ADV PART 2A","fee_rate_low":0.2,"fee_rate_high":1,"fee_negotiable":null,"minimum_account":null,"feeMinimumPeriod":null,"fee_minimum_annual":null},{"role":"other","program":"Financial Consulting Services","summary":"Standalone 90-minute consultation sessions for specific topics without an ongoing advisory relationship, at a flat fee of $500 per session; no investment advice.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1040018","versionId":1040018,"submittedOn":"2026-04-01","documentName":"GW FINANCIAL, INC. FORM ADV PART 2A"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T12:06:56.24453+00:00","documents":[{"name":"GW FINANCIAL, INC. FORM ADV PART 2A","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1040018","versionId":1040018,"submittedOn":"2026-04-01"}]},"custodians":[{"name":"Charles Schwab & Co., Inc.","shortName":"Charles Schwab","location":"San Francisco, CA","smaAssets":110336840}],"custodyNote":"GW Financial does not have custody of client assets.","otherCustodians":[],"leadership":[{"name":"Julianna Bray","title":"President and Chief Compliance Officer","crd":"4942635"}],"ownership":[{"label":"Julianna Bray","detail":"President and chief compliance officer in the 75% or more ownership band and a control person, since June 2014."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":0,"privateResidences":0},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"Nevada","offices":1,"addresses":[{"street":"5470 Kietzke Lane, Suite 300","city":"Reno","headquarters":true}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"714-850-0534","stateRegisteredReps":1,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Hourly charges","Fixed fees (other than subscription fees)"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Portfolio management for businesses (other than small businesses) or institutional clients","Selection of other advisers (including private fund managers)","Other"],"financialPlanningClients":"26-50","assetMix":[{"label":"Exchange-traded equity securities","percent":14},{"label":"Securities issued by registered investment companies or business development companies","percent":76},{"label":"Cash and cash equivalents","percent":12},{"label":"Other","percent":4,"detail":"Insurance-Based Products (Including Fixed and Variable Annuities), Along With Small Allocations to Sovereign and U.S. Government/Agency Bonds, and Other Miscellaneous Assets."}],"privateFunds":0},"sources":{"adv1FilingDate":"1 April 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/110478/PDF/110478.pdf","brochureDate":"1 April 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1040018","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does GW Financial have?","answer":"GW Financial has 93 clients and manages $134 million for them, as of April 2026. They include 52 high-net-worth individuals and 41 individual clients.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 1 April 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does GW Financial offer?","answer":"GW Financial provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and selecting other managers.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does GW Financial charge?","answer":"GW Financial charges 0.20%–1.00% a year for its Wealth Management.","source":"GW FINANCIAL, INC. FORM ADV PART 2A, filed 1 April 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does GW Financial use?","answer":"GW Financial’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $110M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 1 April 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does GW Financial have?","answer":"GW Financial has 1 investment adviser representative registered with state securities authorities, out of 3 employees, and 2 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does GW Financial invest in?","answer":"At the end of its last fiscal year, GW Financial’s separately managed accounts held 76% registered funds (mutual funds, ETFs, BDCs), 14% exchange-traded equities, 12% cash and equivalents and 4% other. The 4% other category is described as: Insurance-Based Products (Including Fixed and Variable Annuities), Along With Small Allocations to Sovereign and U.S. Government/Agency Bonds, and Other Miscellaneous Assets.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns GW Financial?","answer":"GW Financial’s direct owner is Julianna Bray (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 1 April 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does GW Financial get paid?","answer":"GW Financial is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact GW Financial?","answer":"GW Financial’s main office is at 5470 Kietzke Lane, Suite 300, Reno, NV 89511. Its phone number is 714-850-0534. Its website is planhighereducation.com.","source":"Form ADV Part 1A, Item 1.F, filed 1 April 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}