{"url":"https://nivawealth.com/firms/guided-choice-asset-management-112674","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/112674","regulatoryAum":8549648397,"crd":"112674","history":[{"filedOn":"2021-03-30","regulatoryAum":5577829656,"clients":100380,"employees":22,"offices":2},{"filedOn":"2022-03-30","regulatoryAum":6653568432,"clients":105439,"employees":21,"offices":1},{"filedOn":"2023-03-28","regulatoryAum":6107388811,"clients":106443,"employees":26,"offices":1},{"filedOn":"2024-03-25","regulatoryAum":6645705545,"clients":99569,"employees":28,"offices":1},{"filedOn":"2025-03-28","regulatoryAum":7652433717,"clients":86775,"employees":23,"offices":1},{"filedOn":"2026-03-27","regulatoryAum":8549648397,"clients":84744,"employees":22,"offices":1}],"secFileNumber":"801-61922","legalName":"Guided Choice Asset Management, Inc.","displayName":"Guided Choice Asset Management","slug":"guided-choice-asset-management-112674","website":null,"classification":{"segment":"institutions","segmentLabel":"Institutional","type":"retirement_plan_adviser","typeLabel":"Retirement plans","feeDisclosure":"payment_only"},"linkedinUrl":"https://www.linkedin.com/company/guidedchoice","xUrl":"https://x.com/guidedchoice","founded":null,"organization":"Delaware corporation","fiscalYearEnd":"December","headquarters":{"street":"200 S Virginia Street, Suite 310","city":"Reno","state":"NV","stateName":"Nevada","country":"United States","postalCode":"89501"},"tradeNames":[],"registration":{"secApproved":"10 October 2002","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":17940.819414956357,"staff":{"employees":22,"advisory":5,"brokerDealerReps":0,"insuranceAgents":0,"promoters":1},"aum":{"regulatory":8549648397,"discretionary":8549648397,"discretionaryAccounts":84744,"nonDiscretionary":0,"nonDiscretionaryAccounts":0,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":502},"clientTypes":[{"label":"Individuals (other than HNW)","clients":59346,"regulatoryAum":1064715869},{"label":"Pension and profit-sharing plans","clients":25398,"regulatoryAum":7484932528}],"feePrograms":[],"brochureCoverage":{"scope":"known_documents","status":"not_processed","checkedAt":null,"documents":[]},"custodians":[],"custodyNote":"Guided Choice Asset Management does not have custody of client assets.","otherCustodians":[],"leadership":[{"name":"Sherrie Grabot","title":"Chief Executive Officer","crd":"1659817"},{"name":"Lodewikus Van Zijl","title":"President, Chief Operating Officer","crd":"6752243"},{"name":"Deirdre Myers","title":"Chief Compliance Officer","crd":"5124602"},{"name":"Ming Wang","title":"Chief Investment Officer, Emeritus","crd":"1693786"},{"name":"Ganlin Xu","title":"Chief Investment Officer","crd":"2072402"}],"ownership":[{"label":"Guidedchoice.com Inc.","detail":"Controlling entity in the 75% or more ownership band and a control person, since June 2000."},{"label":"Sherrie Grabot","detail":"Indirect owner: a chief executive officer, director of Guidedchoice.com Inc. in the 25% to 50% band and a control person, since June 1999.","parent":"Guidedchoice.com Inc."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":0,"privateResidences":0},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"Nevada","offices":1,"addresses":[{"street":"200 S Virginia Street, Suite 310","city":"Reno","headquarters":true}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"888-675-4532","stateRegisteredReps":0,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Fixed fees (other than subscription fees)","Other"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Portfolio management for businesses (other than small businesses) or institutional clients","Pension consulting services"],"financialPlanningClients":"500","assetMix":[{"label":"Securities issued by registered investment companies or business development companies","percent":100}],"privateFunds":0},"sources":{"adv1FilingDate":"27 March 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/112674/PDF/112674.pdf","brochureDate":null,"brochureUrl":null,"iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-21","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Guided Choice Asset Management have?","answer":"Guided Choice Asset Management has 84,744 clients and manages $8.55 billion for them, as of March 2026. They include 59,346 individuals and 25,398 pension and profit-sharing plans.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 27 March 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Guided Choice Asset Management offer?","answer":"Guided Choice Asset Management provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and pension consulting.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How many financial advisors does Guided Choice Asset Management have?","answer":"Guided Choice Asset Management has 0 investment adviser representatives registered with state securities authorities, out of 22 employees, and 5 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Guided Choice Asset Management invest in?","answer":"At the end of its last fiscal year, Guided Choice Asset Management’s separately managed accounts held 100% registered funds (mutual funds, ETFs, BDCs).","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Guided Choice Asset Management?","answer":"Guided Choice Asset Management is owned through a holding company by Sherrie Grabot. Its direct owner is Guidedchoice.com Inc. (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 27 March 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Guided Choice Asset Management get paid?","answer":"Guided Choice Asset Management is paid through a percentage of assets under management, fixed fees and other compensation. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact Guided Choice Asset Management?","answer":"Guided Choice Asset Management’s main office is at 200 S Virginia Street, Suite 310, Reno, NV 89501. Its phone number is 888-675-4532.","source":"Form ADV Part 1A, Item 1.F, filed 27 March 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}