{"url":"https://nivawealth.com/firms/greenway-financial-288864","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/288864","regulatoryAum":151359822,"crd":"288864","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"4276534","suffix":null,"lastName":"CHUPACK","firstName":"KEVIN","middleName":"BRYAN"},{"crd":"7584545","suffix":null,"lastName":"OTIS","firstName":"KYLE","middleName":"LOGAN"},{"crd":"3157313","suffix":null,"lastName":"ROTHENBERG","firstName":"JON","middleName":"DAVID"}],"total":3,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2025-03-20","regulatoryAum":137751384,"clients":235,"employees":3,"offices":1},{"filedOn":"2026-02-26","regulatoryAum":151359822,"clients":244,"employees":4,"offices":1}],"secFileNumber":"801-132476","legalName":"Greenway Financial, LLC","displayName":"Greenway Financial","slug":"greenway-financial-288864","website":"https://investingreenway.com/","classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"founded":null,"organization":"Michigan limited liability company","fiscalYearEnd":"December","headquarters":{"street":"31731 Northwestern Highway, Suite 156w","city":"Farmington Hills","state":"MI","stateName":"Michigan","country":"United States","postalCode":"48334"},"tradeNames":[],"registration":{"secApproved":"18 April 2025","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":567691.2635983264,"staff":{"employees":4,"advisory":3,"brokerDealerReps":0,"insuranceAgents":2,"promoters":0},"aum":{"regulatory":151359822,"discretionary":135115209,"discretionaryAccounts":460,"nonDiscretionary":16244613,"nonDiscretionaryAccounts":16,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":1},"clientTypes":[{"label":"Individuals (other than HNW)","clients":203,"regulatoryAum":71006497},{"label":"High-net-worth individuals","clients":36,"regulatoryAum":64671715},{"label":"Pension and profit-sharing plans","clients":5,"regulatoryAum":15681610}],"feePrograms":[{"role":"other","program":"Financial Planning Services","summary":"A fixed fee of $500 to $2,500 for financial planning, half collected on engagement and half on delivery of the plan; may be waived for portfolio management clients.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1012383","versionId":1012383,"submittedOn":"2026-02-26","documentName":"FIRM BROCHURE - ADV PART 2A"},{"role":"other","program":"Retirement Plan Consulting","summary":"An annual fee of 0.25% to 1.00% of qualified retirement plan assets, depending on plan size and services, negotiable and collectable monthly or quarterly, in arrears or in advance.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1012383","versionId":1012383,"submittedOn":"2026-02-26","documentName":"FIRM BROCHURE - ADV PART 2A"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed_no_numerical_schedule","checkedAt":"2026-10-22T15:49:06.409959+00:00","documents":[{"name":"FIRM BROCHURE - ADV PART 2A","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1012383","versionId":1012383,"submittedOn":"2026-02-26"}]},"custodians":[{"name":"Charles Schwab & Co., Inc.","shortName":"Charles Schwab","location":"San Diego, CA","smaAssets":117511555},{"name":"Fidelity Brokerage Services LLC","shortName":"Fidelity","location":"Boston, MA","smaAssets":12308514}],"custodyNote":"Greenway Financial does not have custody of client assets.","otherCustodians":[],"leadership":[{"name":"Kevin Chupack","title":"Managing Member/CCO","crd":"4276534"},{"name":"Jon Rothenberg","title":"Member","crd":"3157313"}],"ownership":[{"label":"Kevin Chupack","detail":"Managing member/cco in the 50% to 75% ownership band and a control person, since June 2017."},{"label":"Jon Rothenberg","detail":"Member in the 50% to 75% ownership band and a control person, since August 2017."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":0,"privateResidences":0},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"Michigan","offices":1,"addresses":[{"street":"31731 Northwestern Highway, Suite 156w","city":"Farmington Hills","headquarters":true}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"248-851-2727","stateRegisteredReps":3,"otherAdviserReps":2,"compensation":["A percentage of assets under management","Fixed fees (other than subscription fees)"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Selection of other advisers (including private fund managers)"],"financialPlanningClients":"0","assetMix":[{"label":"Exchange-traded equity securities","percent":59},{"label":"Securities issued by registered investment companies or business development companies","percent":19},{"label":"Cash and cash equivalents","percent":17},{"label":"Other","percent":5,"detail":"Alternatives"}],"privateFunds":0},"sources":{"adv1FilingDate":"26 February 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/288864/PDF/288864.pdf","brochureDate":"26 February 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1012383","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Greenway Financial have?","answer":"Greenway Financial has 244 clients and manages $151 million for them, as of February 2026. They include 203 individual clients, 36 high-net-worth individuals, and 5 pension and profit-sharing plans.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 26 February 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Greenway Financial offer?","answer":"Greenway Financial provides financial planning, portfolio management for individuals and small businesses, and selecting other managers.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Which custodians does Greenway Financial use?","answer":"Greenway Financial’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Diego, CA), with $118M and Fidelity Brokerage Services LLC (Boston, MA), with $12.3M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 26 February 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Greenway Financial have?","answer":"Greenway Financial has 3 investment adviser representatives registered with state securities authorities, out of 4 employees, and 3 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Greenway Financial invest in?","answer":"At the end of its last fiscal year, Greenway Financial’s separately managed accounts held 59% exchange-traded equities, 19% registered funds (mutual funds, ETFs, BDCs), 17% cash and equivalents and 5% other. The 5% other category is described as: Alternatives.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Greenway Financial?","answer":"Greenway Financial’s direct owners are Kevin Chupack (50% to 75%) and Jon Rothenberg (50% to 75%).","source":"Form ADV Part 1A, Schedules A and B, filed 26 February 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Greenway Financial get paid?","answer":"Greenway Financial is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact Greenway Financial?","answer":"Greenway Financial’s main office is at 31731 Northwestern Highway, Suite 156w, Farmington Hills, MI 48334. Its phone number is 248-851-2727. Its website is investingreenway.com.","source":"Form ADV Part 1A, Item 1.F, filed 26 February 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}