{"url":"https://nivawealth.com/firms/gen-financial-management-110179","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/110179","regulatoryAum":331817781,"crd":"110179","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"6935264","suffix":null,"lastName":"Moklestad","firstName":"Joshua","middleName":"Mark"},{"crd":"1886880","suffix":null,"lastName":"MOLESKI","firstName":"ERIC","middleName":"CRAIG"},{"crd":"7136052","suffix":null,"lastName":"SEMMANN","firstName":"NOAH","middleName":"STEVEN"},{"crd":"5884275","suffix":null,"lastName":"VANCURA","firstName":"BRYAN","middleName":"LYNN"}],"total":4,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2021-03-31","regulatoryAum":397488000,"clients":463,"employees":5,"offices":1},{"filedOn":"2022-03-24","regulatoryAum":457333000,"clients":447,"employees":4,"offices":1},{"filedOn":"2023-03-10","regulatoryAum":408749800,"clients":464,"employees":4,"offices":1},{"filedOn":"2024-04-23","regulatoryAum":431309406,"clients":451,"employees":5,"offices":1},{"filedOn":"2025-07-23","regulatoryAum":496527070,"clients":453,"employees":3,"offices":1},{"filedOn":"2026-02-20","regulatoryAum":331817781,"clients":246,"employees":3,"offices":1}],"secFileNumber":"801-57823","legalName":"Gen 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They include 133 individual clients and 113 high-net-worth individuals.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 20 February 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does GEN Financial Management offer?","answer":"GEN Financial Management provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, publishing newsletters, and estate planning.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does GEN Financial Management charge?","answer":"GEN Financial Management charges 0.30%–1.30% a year for its Graduated billing schedule. The fee is billed in advance.","source":"ADV PART 2A, filed 20 February 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does GEN Financial Management use?","answer":"GEN Financial Management’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $211M and Fidelity Distributors Company LLC (Boston, MA), with $79.8M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 20 February 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does GEN Financial Management have?","answer":"GEN Financial Management has 3 investment adviser representatives registered with state securities authorities, out of 3 employees, and 3 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does GEN Financial Management invest in?","answer":"At the end of its last fiscal year, GEN Financial Management’s separately managed accounts held 88% registered funds (mutual funds, ETFs, BDCs), 4% exchange-traded equities, 4% cash and equivalents, 2% derivatives, 1% U.S. government and agency bonds and 1% state and local bonds.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns GEN Financial Management?","answer":"GEN Financial Management’s direct owners are Eric Moleski (50% to 75%), Bryan Vancura (10% to 25%) and Joshua Moklestad (10% to 25%).","source":"Form ADV Part 1A, Schedules A and B, filed 20 February 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does GEN Financial Management get paid?","answer":"GEN Financial Management is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Is GEN Financial Management registered with the SEC?","answer":"Yes, GEN Financial Management has been registered with the SEC as an investment adviser since 2 August 2000. Its CRD number is 110179 and its SEC file number is 801-57823.","source":"Form ADV Part 1A, Item 1, filed 20 February 2026; IAPD firm record","sourceRef":{"doc":"adv1","section":"identity"}},{"question":"How do I contact GEN Financial Management?","answer":"GEN Financial Management’s main office is at 10810 Old County Road 15, Suite 200, Plymouth, MN 55441. Its phone number is 952-513-1466. Its website is genfinancial.com.","source":"Form ADV Part 1A, Item 1.F, filed 20 February 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":{"url":"https://nivawealth.com/firms/gen-financial-management-110179/holdings","form":"13F-HR","periodOfReport":"2026-06-30","filedOn":"2026-07-24","filingIndexUrl":"https://www.sec.gov/Archives/edgar/data/2032497/000203249726000004/0002032497-26-000004-index.html","totalValue":167135048,"positionCount":42,"top10Share":0.8459602500607772,"top10":[{"issuer":"SCHWAB STRATEGIC TR","titleOfClass":"US LRG CAP ETF","cusip":"808524201","value":27556847,"shares":936352,"shareType":"SH","priorValue":23873727,"priorShares":931113},{"issuer":"VANGUARD SPECIALIZED FUNDS","titleOfClass":"DIV APP ETF","cusip":"921908844","value":27395424,"shares":115778,"shareType":"SH","priorValue":24450853,"priorShares":113693},{"issuer":"VANGUARD WHITEHALL FDS","titleOfClass":"INTL DVD 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Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}