{"url":"https://nivawealth.com/firms/friedlander-and-co-105150","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/105150","regulatoryAum":564847487,"crd":"105150","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"814615","suffix":"III","lastName":"FRIEDLANDER","firstName":"THEODORE","middleName":null}],"total":1,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2021-02-19","regulatoryAum":375265598,"clients":29,"employees":1,"offices":1},{"filedOn":"2022-02-21","regulatoryAum":443216159,"clients":29,"employees":1,"offices":1},{"filedOn":"2023-03-23","regulatoryAum":402937076,"clients":29,"employees":1,"offices":1},{"filedOn":"2024-02-15","regulatoryAum":452985282,"clients":30,"employees":1,"offices":1},{"filedOn":"2025-02-27","regulatoryAum":502825694,"clients":30,"employees":1,"offices":1},{"filedOn":"2026-02-20","regulatoryAum":564847487,"clients":31,"employees":1,"offices":1}],"secFileNumber":"801-16821","legalName":"Friedlander & Co Inc","displayName":"Friedlander & Co","slug":"friedlander-and-co-105150","website":null,"classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"founded":null,"organization":"Wisconsin corporation","fiscalYearEnd":"December","headquarters":{"street":"322 E. Michigan Street Ste. 250","city":"Milwaukee","state":"WI","stateName":"Wisconsin","country":"United States","postalCode":"53202"},"tradeNames":[],"registration":{"secApproved":"12 February 1982","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":19773533.269230768,"staff":{"employees":1,"advisory":1,"brokerDealerReps":0,"insuranceAgents":0,"promoters":0},"aum":{"regulatory":564847487,"discretionary":16598568,"discretionaryAccounts":8,"nonDiscretionary":548248919,"nonDiscretionaryAccounts":56,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":2},"clientTypes":[{"label":"High-net-worth individuals","clients":26,"regulatoryAum":514111865},{"label":"Charitable organizations","clients":5,"regulatoryAum":50735622}],"feePrograms":[{"role":"main","program":"Usual fee schedule","feeBasis":"marginal","fee_tiers":[{"to":250000,"pct":0.9,"from":0},{"to":500000,"pct":0.75,"from":250000},{"to":null,"pct":0.5,"from":500000}],"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1010586","versionId":1010586,"ratePeriod":"annual","fee_billing":"advance","submittedOn":"2026-02-20","documentName":"FORM ADV PART 2A 2-20-65 V 16.0","fee_rate_low":0.5,"fee_rate_high":0.9,"fee_negotiable":true,"minimum_account":null,"feeMinimumPeriod":null,"fee_minimum_annual":null}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T05:52:31.124713+00:00","documents":[{"name":"FORM ADV PART 2A 2-20-65 V 16.0","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1010586","versionId":1010586,"submittedOn":"2026-02-20"},{"name":null,"status":"not_downloaded","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1010585","versionId":1010585,"submittedOn":null}]},"custodians":[{"name":"Robert W. Baird & Co. Incorporated","shortName":"Robert W. Baird & Co.","location":"Milwaukee, WI","smaAssets":524647888},{"name":"RBC Capital Markets, LLC","shortName":"RBC Capital Markets","location":"Minneapolis, MN","smaAssets":40199599}],"custodyNote":"Friedlander & Co does not have custody of client assets.","leadership":[{"name":"Theodore Friedlander","title":"President, Chief Compliance Officer","crd":"814615"},{"name":"Louise Friedlander","title":"Vice-President","crd":"4347496"}],"ownership":[{"label":"Theodore Friedlander","detail":"President, chief compliance officer in the 75% or more ownership band and a control person, since December 1981."}],"filedOffices":{"otherThanPrincipal":0,"privateResidences":0},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"Wisconsin","offices":1,"addresses":[{"street":"322 E. Michigan Street Ste. 250","city":"Milwaukee","headquarters":true}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"414-273-0308","stateRegisteredReps":1,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Fixed fees (other than subscription fees)"],"activities":["Portfolio management for individuals and/or small businesses"],"financialPlanningClients":null,"assetMix":[{"label":"Exchange-traded equity securities","percent":73},{"label":"U.S. government/agency bonds","percent":16},{"label":"U.S. state and local bonds","percent":1},{"label":"Cash and cash equivalents","percent":10}],"privateFunds":0},"sources":{"adv1FilingDate":"20 February 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/105150/PDF/105150.pdf","brochureDate":"20 February 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1010586","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Friedlander & Co have?","answer":"Friedlander & Co has 31 clients and manages $565 million for them, as of February 2026. They include 26 high-net-worth individuals and 5 charitable organizations.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 20 February 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Friedlander & Co offer?","answer":"Friedlander & Co provides portfolio management for individuals and small businesses.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does Friedlander & Co charge?","answer":"Friedlander & Co charges 0.50%–0.90% a year for its Usual fee schedule. Each asset band is charged at its own rate. The fee is billed in advance and is negotiable.","source":"FORM ADV PART 2A 2-20-65 V 16.0, filed 20 February 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does Friedlander & Co use?","answer":"Friedlander & Co’s separately managed account assets are held at Robert W. Baird & Co. Incorporated (Milwaukee, WI), with $525M and RBC Capital Markets, LLC (Minneapolis, MN), with $40.2M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 20 February 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Friedlander & Co have?","answer":"Friedlander & Co has 1 investment adviser representative registered with state securities authorities, out of 1 employees, and 1 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Friedlander & Co invest in?","answer":"At the end of its last fiscal year, Friedlander & Co’s separately managed accounts held 73% exchange-traded equities, 16% U.S. government and agency bonds, 10% cash and equivalents and 1% state and local bonds.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Friedlander & Co?","answer":"Friedlander & Co’s direct owner is Theodore Friedlander (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 20 February 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Friedlander & Co get paid?","answer":"Friedlander & Co is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Is Friedlander & Co registered with the SEC?","answer":"Yes, Friedlander & Co has been registered with the SEC as an investment adviser since 12 February 1982. Its CRD number is 105150 and its SEC file number is 801-16821.","source":"Form ADV Part 1A, Item 1, filed 20 February 2026; IAPD firm record","sourceRef":{"doc":"adv1","section":"identity"}},{"question":"How do I contact Friedlander & Co?","answer":"Friedlander & Co’s main office is at 322 E. Michigan Street Ste. 250, Milwaukee, WI 53202. Its phone number is 414-273-0308.","source":"Form ADV Part 1A, Item 1.F, filed 20 February 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}