{"url":"https://nivawealth.com/firms/frank-financial-services-147537","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/147537","regulatoryAum":188217262,"crd":"147537","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"4225416","suffix":null,"lastName":"FRANK","firstName":"TODD","middleName":"EVAN"},{"crd":"6079086","suffix":null,"lastName":"HALLERAN","firstName":"LINDA","middleName":"A"}],"total":2,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2021-07-14","regulatoryAum":131765041,"clients":143,"employees":3,"offices":1},{"filedOn":"2022-02-14","regulatoryAum":142478800,"clients":146,"employees":2,"offices":1},{"filedOn":"2023-01-27","regulatoryAum":134767409,"clients":153,"employees":2,"offices":1},{"filedOn":"2024-01-24","regulatoryAum":143268605,"clients":141,"employees":2,"offices":1},{"filedOn":"2025-01-28","regulatoryAum":164442897,"clients":145,"employees":2,"offices":1},{"filedOn":"2026-02-16","regulatoryAum":188217262,"clients":144,"employees":2,"offices":1}],"secFileNumber":"801-121668","legalName":"Frank Financial Services","displayName":"Frank Financial Services","slug":"frank-financial-services-147537","website":"https://frankfinancialadvisors.com/","classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"xUrl":"https://www.twitter.com/frankadvisor","founded":null,"organization":"California corporation","fiscalYearEnd":"December","headquarters":{"street":"2710 Loker Avenue West, Suite 230","city":"Carlsbad","state":"CA","stateName":"California","country":"United States","postalCode":"92010"},"tradeNames":[],"registration":{"secApproved":"2 July 2021","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":1340345.0642857142,"staff":{"employees":2,"advisory":2,"brokerDealerReps":0,"insuranceAgents":2,"promoters":0},"aum":{"regulatory":188217262,"discretionary":182408083,"discretionaryAccounts":446,"nonDiscretionary":5809179,"nonDiscretionaryAccounts":10,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":1},"clientTypes":[{"label":"Individuals (other than HNW)","clients":80,"regulatoryAum":20661383},{"label":"High-net-worth individuals","clients":60,"regulatoryAum":166986926},{"label":"Corporations and other businesses","clients":4,"regulatoryAum":568953}],"feePrograms":[{"role":"main","program":"Discretionary asset management","feeBasis":"range","fee_tiers":null,"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1009166","versionId":1009166,"ratePeriod":"annual","fee_billing":null,"submittedOn":"2026-02-16","documentName":"2026 ADV PART 2","fee_rate_low":1,"fee_rate_high":2,"fee_negotiable":true,"minimum_account":500000,"feeMinimumPeriod":"annual","fee_minimum_annual":200},{"role":"other","program":"Financial planning and consulting","summary":"Fixed fee typically $1,000 to $10,000 depending on complexity, or $250 an hour; due in arrears on presentation of the plan.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1009166","versionId":1009166,"submittedOn":"2026-02-16","documentName":"2026 ADV PART 2"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T13:47:06.00351+00:00","documents":[{"name":"2026 ADV PART 2","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1009166","versionId":1009166,"submittedOn":"2026-02-16"}]},"custodians":[{"name":"Charles Schwab & Co., Inc.","shortName":"Charles Schwab","location":"San Francisco, CA","smaAssets":169805742}],"custodyNote":"Frank Financial Services does not have custody of client assets.","otherCustodians":[],"leadership":[{"name":"Todd Frank","title":"President/Chief Compliance Officer","crd":"4225416"}],"ownership":[{"label":"Todd Frank","detail":"President/chief compliance officer in the 75% or more ownership band and a control person, since January 2003."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":0,"privateResidences":0},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"California","offices":1,"addresses":[{"street":"2710 Loker Avenue West, Suite 230","city":"Carlsbad","headquarters":true}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"760-438-3360","stateRegisteredReps":2,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Hourly charges","Fixed fees (other than subscription fees)"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses"],"financialPlanningClients":"11-25","assetMix":[{"label":"Exchange-traded equity securities","percent":54},{"label":"Securities issued by registered investment companies or business development companies","percent":20},{"label":"Securities issued by pooled investment vehicles (other than registered investment companies)","percent":3},{"label":"Cash and cash equivalents","percent":21}],"privateFunds":0},"sources":{"adv1FilingDate":"16 February 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/147537/PDF/147537.pdf","brochureDate":"16 February 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1009166","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Frank Financial Services have?","answer":"Frank Financial Services has 144 clients and manages $188 million for them, as of February 2026. They include 80 individual clients, 60 high-net-worth individuals, and 4 corporations and other businesses.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 16 February 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Frank Financial Services offer?","answer":"Frank Financial Services provides financial planning and portfolio management for individuals and small businesses.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does Frank Financial Services charge?","answer":"Frank Financial Services charges 1.00%–2.00% a year for its Discretionary asset management. The fee is negotiable, has a $200 annual minimum and requires an account of at least $500,000.","source":"2026 ADV PART 2, filed 16 February 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does Frank Financial Services use?","answer":"Frank Financial Services’ separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $170M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 16 February 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Frank Financial Services have?","answer":"Frank Financial Services has 2 investment adviser representatives registered with state securities authorities, out of 2 employees, and 2 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Frank Financial Services invest in?","answer":"At the end of its last fiscal year, Frank Financial Services’ separately managed accounts held 54% exchange-traded equities, 21% cash and equivalents, 20% registered funds (mutual funds, ETFs, BDCs) and 3% pooled vehicles (private funds and similar).","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Does Frank Financial Services have a minimum investment?","answer":"Yes, Frank Financial Services’ minimum account size for its Discretionary asset management is $500K. It charges a $200 annual minimum fee.","source":"2026 ADV PART 2, filed 16 February 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Who owns Frank Financial Services?","answer":"Frank Financial Services’ direct owner is Todd Frank (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 16 February 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Frank Financial Services get paid?","answer":"Frank Financial Services is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact Frank Financial Services?","answer":"Frank Financial Services’ main office is at 2710 Loker Avenue West, Suite 230, Carlsbad, CA 92010. Its phone number is 760-438-3360. Its website is frankfinancialadvisors.com.","source":"Form ADV Part 1A, Item 1.F, filed 16 February 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}