{"url":"https://nivawealth.com/firms/fortune-financial-group-111378","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/111378","regulatoryAum":141000000,"crd":"111378","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"1734959","suffix":null,"lastName":"KALIVAS","firstName":"CHRISTINE","middleName":"SMITH"},{"crd":"1764792","suffix":null,"lastName":"KALIVAS","firstName":"NICHOLAS","middleName":"PETER"},{"crd":"1559979","suffix":null,"lastName":"ROSLEY","firstName":"BRADLEY","middleName":"HOWARD"}],"total":3,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2025-07-15","regulatoryAum":107000000,"clients":216,"employees":3,"offices":2},{"filedOn":"2026-08-18","regulatoryAum":141000000,"clients":174,"employees":4,"offices":2}],"secFileNumber":"801-133831","legalName":"Fortune Financial Group, Inc.","displayName":"Fortune Financial Group","slug":"fortune-financial-group-111378","website":"https://fortunefinancialgroup.com/","classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"founded":null,"organization":"Florida corporation","fiscalYearEnd":"December","headquarters":{"street":"","city":"","state":"","stateName":"","country":"","postalCode":null},"tradeNames":[],"registration":{"secApproved":"7 July 2025","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":810344.8275862068,"staff":{"employees":4,"advisory":4,"brokerDealerReps":0,"insuranceAgents":0,"promoters":0},"aum":{"regulatory":141000000,"discretionary":141000000,"discretionaryAccounts":520,"nonDiscretionary":0,"nonDiscretionaryAccounts":0,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":5},"clientTypes":[{"label":"Individuals (other than HNW)","clients":124,"regulatoryAum":33000000},{"label":"High-net-worth individuals","clients":50,"regulatoryAum":108000000}],"feePrograms":[{"role":"main","program":"Investment Management","feeBasis":"range","fee_tiers":null,"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1053055","versionId":1053055,"ratePeriod":"annual","fee_billing":"arrears","submittedOn":"2026-07-28","documentName":"FORM ADV PART 2A - FORTUNE FINANCIAL GROUP, INC.","fee_rate_low":0.5,"fee_rate_high":1.25,"fee_negotiable":true,"minimum_account":null,"feeMinimumPeriod":null,"fee_minimum_annual":null},{"role":"other","program":"Financial Planning","summary":"Planning fees range from $500 to $4,000 depending on complexity, with one-time, monthly ongoing or hourly options; the fee is waived when FFG manages over $500,000.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1053055","versionId":1053055,"submittedOn":"2026-07-28","documentName":"FORM ADV PART 2A - FORTUNE FINANCIAL GROUP, INC."}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T12:09:52.745002+00:00","documents":[{"name":"FORM ADV PART 2A - FORTUNE FINANCIAL GROUP, INC.","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1053055","versionId":1053055,"submittedOn":"2026-07-28"}]},"custodians":[{"name":"Charles Schwab & Co., Inc.","shortName":"Charles Schwab","location":"Westlake, TX","smaAssets":141000000}],"custodyNote":"Fortune Financial Group does not have custody of client assets.","otherCustodians":[],"leadership":[{"name":"Bradley Rosley","title":"President & Chief Compliance Officer","crd":"1559979"}],"ownership":[{"label":"Bradley Rosley","detail":"President & chief compliance officer in the 75% or more ownership band and a control person, since November 1996."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":1,"privateResidences":0},"listedOfficeAddresses":2,"foreignOffices":[],"officesByState":[{"state":"Illinois","offices":1,"addresses":[{"street":"800 W. Roosevelt Road, Building B","city":"Glen Ellyn"}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"630-942-9007","stateRegisteredReps":4,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Hourly charges","Commissions","Other"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses"],"financialPlanningClients":"101-250","assetMix":[{"label":"Exchange-traded equity securities","percent":5},{"label":"Securities issued by registered investment companies or business development companies","percent":84},{"label":"Cash and cash equivalents","percent":1},{"label":"Other","percent":10,"detail":"Alternative Investments"}],"privateFunds":0},"sources":{"adv1FilingDate":"18 August 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/111378/PDF/111378.pdf","brochureDate":"28 July 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1053055","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Fortune Financial Group have?","answer":"Fortune Financial Group has 174 clients and manages $141 million for them, as of August 2026. They include 124 individual clients and 50 high-net-worth individuals.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 18 August 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Fortune Financial Group offer?","answer":"Fortune Financial Group provides financial planning and portfolio management for individuals and small businesses.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does Fortune Financial Group charge?","answer":"Fortune Financial Group charges 0.50%–1.25% a year for its Investment Management. The fee is billed in arrears and is negotiable.","source":"FORM ADV PART 2A - FORTUNE FINANCIAL GROUP, INC., filed 28 July 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does Fortune Financial Group use?","answer":"Fortune Financial Group’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $141M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 18 August 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Fortune Financial Group have?","answer":"Fortune Financial Group has 4 investment adviser representatives registered with state securities authorities, out of 4 employees, and 4 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Fortune Financial Group invest in?","answer":"At the end of its last fiscal year, Fortune Financial Group’s separately managed accounts held 84% registered funds (mutual funds, ETFs, BDCs), 10% other, 5% exchange-traded equities and 1% cash and equivalents. The 10% other category is described as: Alternative Investments.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Fortune Financial Group?","answer":"Fortune Financial Group’s direct owner is Bradley Rosley (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 18 August 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Fortune Financial Group get paid?","answer":"Fortune Financial Group is paid through a percentage of assets under management, hourly charges, commissions and other compensation. Its Form ADV lists no performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact Fortune Financial Group?","answer":"Its phone number is 630-942-9007. Its website is fortunefinancialgroup.com.","source":"Form ADV Part 1A, Item 1.F, filed 18 August 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":{"url":"https://nivawealth.com/firms/fortune-financial-group-111378/holdings","form":"13F-HR","periodOfReport":"2026-06-30","filedOn":"2026-07-27","filingIndexUrl":"https://www.sec.gov/Archives/edgar/data/2106311/000210631126000003/0002106311-26-000003-index.html","totalValue":127707424,"positionCount":119,"top10Share":0.4640885717027696,"top10":[{"issuer":"FIRST TRUST ALT OPPORTUNITIES FD I","titleOfClass":"COM","cusip":"75943J100","value":8800224,"shares":316441,"shareType":"SH","priorValue":731468,"priorShares":26764},{"issuer":"INVESCO S&P 500 LOW     VOLATILITY ETF","titleOfClass":"COM","cusip":"46138E354","value":8298650,"shares":110796,"shareType":"SH","priorValue":14208056,"priorShares":194258},{"issuer":"INVESCO QQQ TR","titleOfClass":"COM","cusip":"46090E103","value":8057654,"shares":10942,"shareType":"SH","priorValue":1081010,"priorShares":1872},{"issuer":"WISDOMTREE FLOATING RATETREASURY FUND","titleOfClass":"COM","cusip":"97717Y527","value":7289363,"shares":144774,"shareType":"SH","priorValue":15492336,"priorShares":307754},{"issuer":"PACER US CASH COWS 100  ETF","titleOfClass":"COM","cusip":"69374H881","value":5841811,"shares":93919,"shareType":"SH","priorValue":11027890,"priorShares":176278},{"issuer":"VANGUARD S&P 500 ETF","titleOfClass":"COM","cusip":"922908363","value":5456084,"shares":7944,"shareType":"SH","priorValue":581974,"priorShares":974},{"issuer":"INVESCO S&P 500 QUALITY ETF","titleOfClass":"COM","cusip":"46137V241","value":4723673,"shares":52427,"shareType":"SH","priorValue":3698220,"priorShares":49185},{"issuer":"INVESCO S&P 500 MOMENTUMETF","titleOfClass":"COM","cusip":"46138E339","value":4075816,"shares":25231,"shareType":"SH","priorValue":2811607,"priorShares":25079},{"issuer":"INNOVATOR U.S. EQUITY   POWER BUFFER ETF -      JANUARY","titleOfClass":"COM","cusip":"45782C508","value":3988993,"shares":80602,"shareType":"SH","priorValue":3733578,"priorShares":80936},{"issuer":"INVESCO S&P 500 HIGH    DIVIDEND LOW VOLATILITY ETF","titleOfClass":"COM","cusip":"46138E362","value":2735288,"shares":53802,"shareType":"SH","priorValue":6923958,"priorShares":139568}],"positionsListed":119,"positions":[{"issuer":"FIRST TRUST ALT OPPORTUNITIES FD I","titleOfClass":"COM","cusip":"75943J100","value":8800224,"shares":316441,"shareType":"SH","priorValue":731468,"priorShares":26764},{"issuer":"INVESCO S&P 500 LOW     VOLATILITY ETF","titleOfClass":"COM","cusip":"46138E354","value":8298650,"shares":110796,"shareType":"SH","priorValue":14208056,"priorShares":194258},{"issuer":"INVESCO QQQ TR","titleOfClass":"COM","cusip":"46090E103","value":8057654,"shares":10942,"shareType":"SH","priorValue":1081010,"priorShares":1872},{"issuer":"WISDOMTREE FLOATING RATETREASURY FUND","titleOfClass":"COM","cusip":"97717Y527","value":7289363,"shares":144774,"shareType":"SH","priorValue":15492336,"priorShares":307754},{"issuer":"PACER US CASH COWS 100  ETF","titleOfClass":"COM","cusip":"69374H881","value":5841811,"shares":93919,"shareType":"SH","priorValue":11027890,"priorShares":176278},{"issuer":"VANGUARD S&P 500 ETF","titleOfClass":"COM","cusip":"922908363","value":5456084,"shares":7944,"shareType":"SH","priorValue":581974,"priorShares":974},{"issuer":"INVESCO S&P 500 QUALITY ETF","titleOfClass":"COM","cusip":"46137V241","value":4723673,"shares":52427,"shareType":"SH","priorValue":3698220,"priorShares":49185},{"issuer":"INVESCO S&P 500 MOMENTUMETF","titleOfClass":"COM","cusip":"46138E339","value":4075816,"shares":25231,"shareType":"SH","priorValue":2811607,"priorShares":25079},{"issuer":"INNOVATOR U.S. EQUITY   POWER BUFFER ETF -      JANUARY","titleOfClass":"COM","cusip":"45782C508","value":3988993,"shares":80602,"shareType":"SH","priorValue":3733578,"priorShares":80936},{"issuer":"INVESCO S&P 500 HIGH    DIVIDEND LOW VOLATILITY ETF","titleOfClass":"COM","cusip":"46138E362","value":2735288,"shares":53802,"shareType":"SH","priorValue":6923958,"priorShares":139568},{"issuer":"INNOVATOR U.S. EQUITY   POWER BUFFER ETF -      DECEMBER","titleOfClass":"COM","cusip":"45782C540","value":2722883,"shares":59335,"shareType":"SH","priorValue":2536570,"priorShares":59684},{"issuer":"ISHARES MSCI USA        MOMENTUM FACTOR ETF","titleOfClass":"COM","cusip":"46432F396","value":2653126,"shares":7739,"shareType":"SH","priorValue":3165270,"priorShares":13190},{"issuer":"SCHWAB U.S. SMALL-CAP   ETF","titleOfClass":"COM","cusip":"808524607","value":2365757,"shares":65479,"shareType":"SH"},{"issuer":"INNOVATOR U.S. EQUITY   POWER BUFFER ETF OCTOBER","titleOfClass":"COM","cusip":"45782C797","value":2347882,"shares":50590,"shareType":"SH","priorValue":2216156,"priorShares":51407},{"issuer":"INNOVATOR U.S. EQUITY   POWER BUFFER ETF - APRIL","titleOfClass":"COM","cusip":"45782C870","value":2079954,"shares":49288,"shareType":"SH","priorValue":1385955,"priorShares":34823},{"issuer":"SCHWAB PRIME ADVANTAGE MONEY INVESTOR","titleOfClass":"COM","cusip":"808515605","value":1868224,"shares":1868224,"shareType":"SH","priorValue":3310880,"priorShares":3310880},{"issuer":"INNOVATOR U.S. EQUITY   POWER BUFFER ETF - JULY","titleOfClass":"COM","cusip":"45782C813","value":1575928,"shares":32287,"shareType":"SH","priorValue":1554207,"priorShares":33811},{"issuer":"FRANKLIN BSP PRIVATE CREDIT ADVISOR","titleOfClass":"COM","cusip":"35242N202","value":1572119,"shares":154584,"shareType":"SH","priorValue":1478885,"priorShares":152777},{"issuer":"ISHARES SEMICONDUCTOR   ETF","titleOfClass":"COM","cusip":"464287523","value":1555765,"shares":2428,"shareType":"SH","priorValue":712535,"priorShares":2168},{"issuer":"FIDELITY NASDAQ         COMPOSITE INDEX ETF","titleOfClass":"COM","cusip":"315912808","value":1531785,"shares":14840,"shareType":"SH"},{"issuer":"ISHARES CORE MSCI EAFE  ETF","titleOfClass":"COM","cusip":"46432F842","value":1524679,"shares":15787,"shareType":"SH","priorValue":526618,"priorShares":5818},{"issuer":"VANECK IG FLOATING RATE ETF","titleOfClass":"COM","cusip":"92189F486","value":1320878,"shares":51577,"shareType":"SH"},{"issuer":"INVESCO NASDAQ 100 ETF","titleOfClass":"COM","cusip":"46138G649","value":1305974,"shares":4311,"shareType":"SH","priorValue":1837754,"priorShares":7734},{"issuer":"INNOVATOR U.S. EQUITY   POWER BUFFER ETF -      FEBRUARY","titleOfClass":"COM","cusip":"45782C417","value":1292618,"shares":30019,"shareType":"SH","priorValue":745378,"priorShares":18588},{"issuer":"INVESCO S&P MIDCAP      QUALITY ETF","titleOfClass":"COM","cusip":"46137V472","value":1239780,"shares":10983,"shareType":"SH","priorValue":2042802,"priorShares":19762},{"issuer":"SPDR GOLD SHARES","titleOfClass":"COM","cusip":"78463V107","value":1151556,"shares":3126,"shareType":"SH"},{"issuer":"INVESCO S & P MIDCAP    MOMENTUM ETF","titleOfClass":"COM","cusip":"46137V464","value":1150827,"shares":6764,"shareType":"SH","priorValue":931173,"priorShares":6421},{"issuer":"STATE STREET SPDR       BLOOMBERG INVESTMENT    GRADE FLOATING RATE ETF","titleOfClass":"COM","cusip":"78468R200","value":1136020,"shares":36824,"shareType":"SH","priorValue":1547372,"priorShares":50272},{"issuer":"INVESCO S & P SMLCP     MOMENTM ETF","titleOfClass":"COM","cusip":"46137V498","value":1086389,"shares":11603,"shareType":"SH","priorValue":839565,"priorShares":11044},{"issuer":"PACER US SMALL CAP CASH COWS 100 ETF","titleOfClass":"COM","cusip":"69374H857","value":1079917,"shares":21338,"shareType":"SH"},{"issuer":"WISDOMTREE U.S. HIGH    DIVIDEND FUND","titleOfClass":"COM","cusip":"97717W208","value":1012704,"shares":8908,"shareType":"SH"},{"issuer":"INVESCO S&P SMALLCAP    QUALITY ETF","titleOfClass":"COM","cusip":"46138G300","value":962829,"shares":19912,"shareType":"SH","priorValue":703735,"priorShares":16692},{"issuer":"PROSHARES ULTRAPRO QQQ","titleOfClass":"COM","cusip":"74347X831","value":961390,"shares":11869,"shareType":"SH","priorValue":988984,"priorShares":23728},{"issuer":"FIRST TRUST PRIVATE CREDIT I","titleOfClass":"COM","cusip":"33741K209","value":837778,"shares":85838,"shareType":"SH","priorValue":406584,"priorShares":41446},{"issuer":"NVIDIA CORP","titleOfClass":"COM","cusip":"67066G104","value":798278,"shares":3990,"shareType":"SH"},{"issuer":"APPLE INC","titleOfClass":"COM","cusip":"037833100","value":778378,"shares":2690,"shareType":"SH","priorValue":1341026,"priorShares":5284},{"issuer":"INVESCO S&P MIDCAP 400  GARP ETF","titleOfClass":"COM","cusip":"46137V225","value":757573,"shares":5820,"shareType":"SH","priorValue":593515,"priorShares":5020},{"issuer":"STATE STREET UTILITIES  SELECT SECTOR SPDR ETF","titleOfClass":"COM","cusip":"81369Y886","value":728432,"shares":16066,"shareType":"SH","priorValue":709368,"priorShares":15458},{"issuer":"FIRST TRUST NASDAQ      CYBERSECURITY ETF","titleOfClass":"COM","cusip":"33734X846","value":720687,"shares":8021,"shareType":"SH"},{"issuer":"AMERICAN FUNDS NEW WORLD F1","titleOfClass":"COM","cusip":"649280401","value":704121,"shares":6535,"shareType":"SH","priorValue":1184634,"priorShares":13002},{"issuer":"INVESCO AEROSPACE &     DEFENSE ETF","titleOfClass":"COM","cusip":"46137V100","value":701731,"shares":3972,"shareType":"SH"},{"issuer":"MSCI INC","titleOfClass":"COM","cusip":"55354G100","value":692769,"shares":1237,"shareType":"SH","priorValue":668911,"priorShares":1241},{"issuer":"INVESCO S&P             INTERNATIONAL DEVELOPED MOMENTUM ETF","titleOfClass":"COM","cusip":"46138E222","value":681759,"shares":11308,"shareType":"SH","priorValue":255006,"priorShares":4650},{"issuer":"JPMORGAN EQUITY PREMIUM INCOME ETF","titleOfClass":"COM","cusip":"46641Q332","value":675523,"shares":11960,"shareType":"SH","priorValue":676895,"priorShares":11942},{"issuer":"RUSSELL INV TAX-MANAGED US LARGE CAP S","titleOfClass":"COM","cusip":"782493720","value":673763,"shares":6453,"shareType":"SH"},{"issuer":"SCHWAB S&P 500 INDEX","titleOfClass":"COM","cusip":"808509855","value":656696,"shares":33990,"shareType":"SH","priorValue":570021,"priorShares":33990},{"issuer":"INVESCO INTERNATIONAL   BUYBACK ACHIEVERS ETF","titleOfClass":"COM","cusip":"46138E644","value":607682,"shares":10788,"shareType":"SH","priorValue":236808,"priorShares":4209},{"issuer":"VANGUARD EXTENDED MARKET INDEX ADMIRAL","titleOfClass":"COM","cusip":"922908694","value":599591,"shares":3210,"shareType":"SH","priorValue":539181,"priorShares":3453},{"issuer":"VANGUARD                INTERMEDIATE-TERM       CORPORATE BOND INDEX FUN","titleOfClass":"COM","cusip":"92206C870","value":590617,"shares":7146,"shareType":"SH","priorValue":605978,"priorShares":7323},{"issuer":"GLOBAL X ARTIFICIAL     INTELLIGENCE &          TECHNOLOGY ETF","titleOfClass":"COM","cusip":"37954Y632","value":560587,"shares":8544,"shareType":"SH","priorValue":709104,"priorShares":15194},{"issuer":"ISHARES GOLD TRUST","titleOfClass":"COM","cusip":"464285204","value":559076,"shares":7404,"shareType":"SH"},{"issuer":"INNOVATOR DEFINED WEALTHSHIELD ETF","titleOfClass":"COM","cusip":"45783Y855","value":547155,"shares":15966,"shareType":"SH","priorValue":534302,"priorShares":15966},{"issuer":"DEFIANCE SPACE AND      CONNECTIVE TECH ETF","titleOfClass":"COM","cusip":"26922A289","value":537722,"shares":5658,"shareType":"SH","priorValue":391803,"priorShares":5747},{"issuer":"SCHWAB U.S. LARGE-CAP   VALUE ETF","titleOfClass":"COM","cusip":"808524409","value":531583,"shares":15271,"shareType":"SH","priorValue":928482,"priorShares":30442},{"issuer":"INNOVATOR U.S. EQUITY   POWER BUFFER ETF - JUNE","titleOfClass":"COM","cusip":"45782C748","value":497534,"shares":11509,"shareType":"SH","priorValue":452816,"priorShares":10826},{"issuer":"INNOVATOR U.S. EQUITY   POWER BUFFER ETF - MAY","titleOfClass":"COM","cusip":"45782C318","value":491759,"shares":11907,"shareType":"SH","priorValue":439620,"priorShares":11007},{"issuer":"ISHARES CORE S&P        SMALL-CAP ETF","titleOfClass":"COM","cusip":"464287804","value":491722,"shares":3316,"shareType":"SH","priorValue":441893,"priorShares":3555},{"issuer":"SCHWAB GOVERNMENT MONEY ULTRA","titleOfClass":"COM","cusip":"808515498","value":463478,"shares":463478,"shareType":"SH","priorValue":497075,"priorShares":497075},{"issuer":"INNOVATOR U.S. EQUITY   POWER BUFFER ETF -      SEPTEMBER","titleOfClass":"COM","cusip":"45782C656","value":452671,"shares":9830,"shareType":"SH"},{"issuer":"ISHARES CORE MSCI       EMERGING MARKETS ETF","titleOfClass":"COM","cusip":"46434G103","value":447173,"shares":5398,"shareType":"SH"},{"issuer":"SCHWAB U.S. BROAD MARKETETF","titleOfClass":"COM","cusip":"808524102","value":435906,"shares":15052,"shareType":"SH","priorValue":385737,"priorShares":15368},{"issuer":"INNOVATOR GROWTH-100    POWER BUFFER ETF -      JANUARY","titleOfClass":"COM","cusip":"45782C466","value":415265,"shares":7036,"shareType":"SH","priorValue":375511,"priorShares":7036},{"issuer":"VANGUARD FTSE EMERGING  MARKETS INDEX FUND ETF  SHARES","titleOfClass":"COM","cusip":"922042858","value":414971,"shares":6952,"shareType":"SH"},{"issuer":"ALPHABET INC            CLASS                  A","titleOfClass":"COM","cusip":"02079K305","value":413714,"shares":1158,"shareType":"SH","priorValue":664838,"priorShares":2312},{"issuer":"DODGE & COX INTERNATIONAL STOCK I","titleOfClass":"COM","cusip":"256206103","value":411946,"shares":22076,"shareType":"SH","priorValue":366027,"priorShares":22076},{"issuer":"AMAZON.COM INC","titleOfClass":"COM","cusip":"023135106","value":403285,"shares":1692,"shareType":"SH"},{"issuer":"INVESCO DORSEY WRIGHT   HEALTHCARE MOMENTUM ETF","titleOfClass":"COM","cusip":"46137V852","value":397225,"shares":6647,"shareType":"SH","priorValue":364313,"priorShares":7435},{"issuer":"INVESCO AI AND NEXT GEN SOFTWARE ETF","titleOfClass":"COM","cusip":"46137V639","value":387252,"shares":3720,"shareType":"SH","priorValue":215998,"priorShares":3720},{"issuer":"ISHARES EXPANDED        TECH-SOFTWARE SECTOR ETF","titleOfClass":"COM","cusip":"464287515","value":384144,"shares":4240,"shareType":"SH","priorValue":298747,"priorShares":3732},{"issuer":"MICROSOFT CORP","titleOfClass":"COM","cusip":"594918104","value":380107,"shares":1019,"shareType":"SH"},{"issuer":"FIRST TRUST NYSE ARCA   BIOTECHNOLOGY INDEX FUND","titleOfClass":"COM","cusip":"33733E203","value":372579,"shares":1503,"shareType":"SH","priorValue":277734,"priorShares":1383},{"issuer":"BARON GENERATIONAL GROWTH RETAIL","titleOfClass":"COM","cusip":"068278209","value":368689,"shares":6789,"shareType":"SH"},{"issuer":"INNOVATOR U.S. EQUITY   POWER BUFFER ETF -      AUGUST","titleOfClass":"COM","cusip":"45782C680","value":365622,"shares":8011,"shareType":"SH","priorValue":364615,"priorShares":8535},{"issuer":"INVESCO NASDAQ NEXT GEN 100 ETF","titleOfClass":"COM","cusip":"46138G631","value":360294,"shares":7929,"shareType":"SH","priorValue":296017,"priorShares":8175},{"issuer":"INNOVATOR GROWTH-100    POWER BUFFER ETF -      SEPTEMBER","titleOfClass":"COM","cusip":"45784N205","value":359432,"shares":11500,"shareType":"SH","priorValue":330479,"priorShares":11500},{"issuer":"GLOBAL X ROBOTICS &     ARTIFICIAL INTELLIGENCE ETF","titleOfClass":"COM","cusip":"37954Y715","value":352501,"shares":9291,"shareType":"SH","priorValue":290609,"priorShares":8748},{"issuer":"FIRST TRUST CLOUD       COMPUTING ETF","titleOfClass":"COM","cusip":"33734X192","value":345281,"shares":2566,"shareType":"SH","priorValue":215549,"priorShares":1971},{"issuer":"VANGUARD TOTAL STOCK    MARKET INDEX FUND ETF   SHARES","titleOfClass":"COM","cusip":"922908769","value":343080,"shares":927,"shareType":"SH","priorValue":285200,"priorShares":889},{"issuer":"ISHARES IBONDS DEC 2028 TERM CORPORATE ETF","titleOfClass":"COM","cusip":"46435U515","value":342946,"shares":13582,"shareType":"SH","priorValue":334052,"priorShares":13188},{"issuer":"RUSSELL INV TAX-MANAGED INTL EQ S","titleOfClass":"COM","cusip":"78249R164","value":328268,"shares":20632,"shareType":"SH"},{"issuer":"RUSSELL INV US STRATEGIC EQUITY S","titleOfClass":"COM","cusip":"78249R826","value":327442,"shares":17893,"shareType":"SH","priorValue":206381,"priorShares":12883},{"issuer":"INNOVATOR EQUITY DEFINEDPROTECTION ETF - 1 YR   FEBRUARY","titleOfClass":"COM","cusip":"45784N775","value":324812,"shares":12500,"shareType":"SH","priorValue":317375,"priorShares":12500},{"issuer":"INVESCO S&P 500 EQUAL   WEIGHT CONSUMER STAPLES ETF","titleOfClass":"COM","cusip":"46137V373","value":324653,"shares":10829,"shareType":"SH","priorValue":516693,"priorShares":17515},{"issuer":"MICRON TECHNOLOGY INC","titleOfClass":"COM","cusip":"595112103","value":323203,"shares":280,"shareType":"SH"},{"issuer":"INNOVATOR U.S. EQUITY   BUFFER ETF - FEBRUARY","titleOfClass":"COM","cusip":"45782C433","value":310588,"shares":5900,"shareType":"SH","priorValue":281444,"priorShares":5900},{"issuer":"FIRST TRUST NASDAQ CLEANEDGE SMART GRID         INFRASTRUCTURE INDEX FUN","titleOfClass":"COM","cusip":"33737A108","value":306225,"shares":1597,"shareType":"SH"},{"issuer":"FIRST TRUST DOW JONES   INTERNET INDEX FUND","titleOfClass":"COM","cusip":"33733E302","value":302840,"shares":1144,"shareType":"SH","priorValue":247604,"priorShares":1058},{"issuer":"ISHARES IBONDS DEC 2026 TERM CORPORATE ETF","titleOfClass":"COM","cusip":"46435GAA0","value":302100,"shares":12468,"shareType":"SH","priorValue":303218,"priorShares":12509},{"issuer":"INNOVATOR GROWTH-100    POWER BUFFER ETF -      DECEMBER","titleOfClass":"COM","cusip":"45784N841","value":300400,"shares":10000,"shareType":"SH","priorValue":269467,"priorShares":10000},{"issuer":"INNOVATOR U.S. EQUITY   POWER BUFFER ETF - MARCH","titleOfClass":"COM","cusip":"45782C383","value":295982,"shares":6196,"shareType":"SH","priorValue":575598,"priorShares":12900},{"issuer":"ISHARES IBONDS DEC 2027 TERM CORPORATE ETF","titleOfClass":"COM","cusip":"46435UAA9","value":295872,"shares":12216,"shareType":"SH","priorValue":324913,"priorShares":13404},{"issuer":"SELECTED AMERICAN SHARES S","titleOfClass":"COM","cusip":"816221105","value":290752,"shares":6622,"shareType":"SH","priorValue":262423,"priorShares":6245},{"issuer":"GLOBAL X DATA CENTER &  DIGITAL INFRASTRUCTURE  ETF","titleOfClass":"COM","cusip":"37954Y236","value":285599,"shares":9404,"shareType":"SH"},{"issuer":"SCHWAB U.S. DIVIDEND    EQUITY ETF","titleOfClass":"COM","cusip":"808524797","value":281035,"shares":8863,"shareType":"SH"},{"issuer":"VANGUARD SMALL-CAP INDEXFUND ETF SHARES","titleOfClass":"COM","cusip":"922908751","value":272505,"shares":899,"shareType":"SH","priorValue":454170,"priorShares":1734},{"issuer":"AVANTIS US SMALL CAP    VALUE ETF","titleOfClass":"COM","cusip":"025072877","value":270169,"shares":2165,"shareType":"SH"},{"issuer":"SCHWAB SMALL CAP INDEX","titleOfClass":"COM","cusip":"808509848","value":269621,"shares":5524,"shareType":"SH","priorValue":221950,"priorShares":5524},{"issuer":"STATE STREET SPDR NYSE  TECHNOLOGY ETF","titleOfClass":"COM","cusip":"78464A102","value":265642,"shares":680,"shareType":"SH"},{"issuer":"INVESCO DORSEY WRIGHT   INDUSTRIALS MOMENTUM ETF","titleOfClass":"COM","cusip":"46137V845","value":265402,"shares":1018,"shareType":"SH"},{"issuer":"ISHARES CORE S&P TOTAL  U.S. STOCK MARKET ETF","titleOfClass":"COM","cusip":"464287150","value":260696,"shares":1587,"shareType":"SH","priorValue":226036,"priorShares":1587},{"issuer":"CONSTELLATION ENERGY COR","titleOfClass":"COM","cusip":"21037T109","value":248370,"shares":1000,"shareType":"SH"},{"issuer":"SCHWAB INTERNATIONAL    EQUITY ETF","titleOfClass":"COM","cusip":"808524805","value":241183,"shares":8707,"shareType":"SH","priorValue":430898,"priorShares":17410},{"issuer":"STATE STREET SPDR S&P   500 ETF TRUST","titleOfClass":"COM","cusip":"78462F103","value":240459,"shares":322,"shareType":"SH"},{"issuer":"RUSSELL INV TAX-EXEMPT BOND S","titleOfClass":"COM","cusip":"782493837","value":233970,"shares":10625,"shareType":"SH"},{"issuer":"ISHARES EXPANDED TECH   SECTOR ETF","titleOfClass":"COM","cusip":"464287549","value":233592,"shares":1428,"shareType":"SH"},{"issuer":"INVESCO BALANCED-RISK ALLOCATION A","titleOfClass":"COM","cusip":"00141V747","value":206746,"shares":21649,"shareType":"SH","priorValue":232132,"priorShares":25259},{"issuer":"VANGUARD TOTAL BOND     MARKET INDEX FUND ETF   SHARES","titleOfClass":"COM","cusip":"921937835","value":203566,"shares":2773,"shareType":"SH","priorValue":225191,"priorShares":3058},{"issuer":"THORNBURG INTERNATIONAL EQUITY A","titleOfClass":"COM","cusip":"885215657","value":202609,"shares":5717,"shareType":"SH"},{"issuer":"VANGUARD SMALL-CAP      GROWTH INDEX FUND ETF   SHARES","titleOfClass":"COM","cusip":"922908595","value":201866,"shares":552,"shareType":"SH"},{"issuer":"INNOVATOR EQUITY DUAL   DIRECTIONAL 15 BUFFER   ETF - DECEMBER","titleOfClass":"COM","cusip":"45784N437","value":199775,"shares":10000,"shareType":"SH"},{"issuer":"RUSSELL INV TAX-EXEMPT HIGH YIELD BD S","titleOfClass":"COM","cusip":"78249R123","value":122974,"shares":12522,"shareType":"SH"},{"issuer":"US TREASU NT 4.375PCT08/26UST NOTE    DUE 08/15/26","titleOfClass":"COM","cusip":"91282CHU8","value":100059,"shares":100000,"shareType":"SH"},{"issuer":"SCHWAB GOVERNMENT MONEY INV","titleOfClass":"COM","cusip":"808515613","value":87912,"shares":87912,"shareType":"SH"},{"issuer":"US TREASU NT 3.375PCT09/27UST NOTE    DUE 09/15/27","titleOfClass":"COM","cusip":"91282CLL3","value":64416,"shares":65000,"shareType":"SH"},{"issuer":"US TREASUR NT 0.75PCT01/28UST NOTE    DUE 01/31/28","titleOfClass":"COM","cusip":"91282CBJ9","value":56885,"shares":60000,"shareType":"SH"},{"issuer":"SCHWAB PRIME ADVANTAGE MONEY ULTRA","titleOfClass":"COM","cusip":"808515696","value":52619,"shares":52619,"shareType":"SH"},{"issuer":"CELLYNX GROUP INC    XXXREGISTRATION REVOKED BY THE SEC EFF: 05/04/16","titleOfClass":"COM","cusip":"15117L101","value":0,"shares":30000,"shareType":"SH"},{"issuer":"SURE TRACE SEC CORP","titleOfClass":"COM","cusip":"86866W101","value":0,"shares":10000,"shareType":"SH"},{"issuer":"TTC TECHNOLOGY CORP  XXXREGISTRATION REVOKED BY THE SEC EFF: 03/12/12","titleOfClass":"COM","cusip":"87304R100","value":0,"shares":33000,"shareType":"SH"}]},"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}