{"url":"https://nivawealth.com/firms/first-nebraska-advisory-298667","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/298667","regulatoryAum":457995070,"crd":"298667","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"1003219","suffix":null,"lastName":"SMITH","firstName":"DARREL","middleName":"CLARENCE"},{"crd":"1005687","suffix":null,"lastName":"SMITH","firstName":"JOHN","middleName":"WARREN"},{"crd":"5683757","suffix":null,"lastName":"SMITH","firstName":"MITCHELL","middleName":"DONOVAN"}],"total":3,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2021-06-30","regulatoryAum":225523021,"clients":332,"employees":3,"offices":1},{"filedOn":"2022-02-28","regulatoryAum":282326452,"clients":372,"employees":3,"offices":1},{"filedOn":"2023-03-03","regulatoryAum":296710954,"clients":449,"employees":5,"offices":1},{"filedOn":"2024-04-10","regulatoryAum":357535542,"clients":447,"employees":7,"offices":1},{"filedOn":"2025-07-22","regulatoryAum":413039001,"clients":468,"employees":6,"offices":1},{"filedOn":"2026-09-02","regulatoryAum":457995070,"clients":474,"employees":7,"offices":1}],"secFileNumber":"801-114691","legalName":"First Nebraska Advisory LLC","displayName":"First Nebraska Advisory","slug":"first-nebraska-advisory-298667","website":"https://firstnebraskafinancial.com/","classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"founded":"2018","organization":"Nebraska limited liability company","fiscalYearEnd":"December","headquarters":{"street":"202 W. 2nd St.","city":"North Platte","state":"NE","stateName":"Nebraska","country":"United States","postalCode":"69101"},"tradeNames":[],"registration":{"secApproved":"12 February 2019","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":938817.505399568,"staff":{"employees":7,"advisory":3,"brokerDealerReps":3,"insuranceAgents":1,"promoters":0},"aum":{"regulatory":457995070,"discretionary":0,"discretionaryAccounts":0,"nonDiscretionary":457995070,"nonDiscretionaryAccounts":976,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":378,"regulatoryAum":153157040},{"label":"High-net-worth individuals","clients":85,"regulatoryAum":281515465},{"label":"Pension and profit-sharing plans","clients":11,"regulatoryAum":18680444},{"label":"Charitable organizations","clients":null,"fewerThan5":true,"regulatoryAum":4642121}],"feePrograms":[],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed_no_numerical_schedule","checkedAt":"2026-10-22T10:32:33.454933+00:00","documents":[{"name":"2026-03-11 FIRST NEBRASKA ADVISORY FORM ADV PART 2A","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1017153","versionId":1017153,"submittedOn":"2026-03-11"}]},"custodians":[{"name":"Charles Schwab & Co., Inc.","shortName":"Charles Schwab","location":"Westlake, TX","smaAssets":447765291}],"custodyNote":"First Nebraska Advisory does not have custody of client assets.","leadership":[{"name":"Darrel Smith","title":"President, CEO & Chief Compliance Officer","crd":"1003219"},{"name":"John Smith","title":"Vice President","crd":"1005687"}],"ownership":[{"label":"First Nebraska Financial Services, Inc.","detail":"Member in the 75% or more ownership band and a control person, since August 2018."},{"label":"Darrel Smith","detail":"Indirect owner: a shareholder of First Nebraska Financial Services, Inc. in the 25% to 50% band and a control person, since July 1987.","parent":"First Nebraska Financial Services, Inc."},{"label":"John Smith","detail":"Indirect owner: a shareholder of First Nebraska Financial Services, Inc. in the 50% to 75% band and a control person, since July 1987.","parent":"First Nebraska Financial Services, Inc."}],"filedOffices":{"otherThanPrincipal":0,"privateResidences":0},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"Nebraska","offices":1,"addresses":[{"street":"202 W. 2nd St.","city":"North Platte","headquarters":true}]}],"brochureServices":["education planning","estate planning","insurance","retirement plan services"],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"308-534-1322","stateRegisteredReps":3,"otherAdviserReps":0,"compensation":["A percentage of assets under management"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Selection of other advisers (including private fund managers)"],"financialPlanningClients":"251-500","assetMix":[{"label":"Exchange-traded equity securities","percent":5},{"label":"Securities issued by registered investment companies or business development companies","percent":94},{"label":"Cash and cash equivalents","percent":1}],"privateFunds":0},"sources":{"adv1FilingDate":"2 September 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/298667/PDF/298667.pdf","brochureDate":"11 March 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1017153","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does First Nebraska Advisory have?","answer":"First Nebraska Advisory has 474 clients and manages $458 million for them, as of September 2026. They include 378 individual clients, 85 high-net-worth individuals, and 11 pension and profit-sharing plans.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 2 September 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does First Nebraska Advisory offer?","answer":"First Nebraska Advisory provides financial planning, portfolio management for individuals and small businesses, selecting other managers, education planning, estate planning, insurance, and retirement plan services.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Which custodians does First Nebraska Advisory use?","answer":"First Nebraska Advisory’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $448M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 2 September 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does First Nebraska Advisory have?","answer":"First Nebraska Advisory has 3 investment adviser representatives registered with state securities authorities, out of 7 employees, and 3 perform investment advisory functions. 3 employees are registered representatives of a broker-dealer and 1 employee is a licensed insurance agent.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does First Nebraska Advisory invest in?","answer":"At the end of its last fiscal year, First Nebraska Advisory’s separately managed accounts held 94% registered funds (mutual funds, ETFs, BDCs), 5% exchange-traded equities and 1% cash and equivalents.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns First Nebraska Advisory?","answer":"First Nebraska Advisory is owned through a holding company by Darrel and John Smith. Its direct owner is First Nebraska Financial Services, Inc. (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 2 September 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does First Nebraska Advisory get paid?","answer":"First Nebraska Advisory is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Is First Nebraska Advisory registered with the SEC?","answer":"Yes, First Nebraska Advisory has been registered with the SEC as an investment adviser since 12 February 2019. Its CRD number is 298667 and its SEC file number is 801-114691.","source":"Form ADV Part 1A, Item 1, filed 2 September 2026; IAPD firm record","sourceRef":{"doc":"adv1","section":"identity"}},{"question":"How do I contact First Nebraska Advisory?","answer":"First Nebraska Advisory’s main office is at 202 W. 2nd St., North Platte, NE 69101. Its phone number is 308-534-1322. Its website is firstnebraskafinancial.com.","source":"Form ADV Part 1A, Item 1.F, filed 2 September 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}