{"url":"https://nivawealth.com/firms/finley-financial-131442","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/131442","regulatoryAum":259820341,"crd":"131442","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"2686780","suffix":null,"lastName":"FINLEY","firstName":"JASON","middleName":"DONALD"}],"total":1,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2021-01-29","regulatoryAum":154217663,"clients":115,"employees":1,"offices":1},{"filedOn":"2022-02-21","regulatoryAum":184378788,"clients":117,"employees":1,"offices":1},{"filedOn":"2023-02-08","regulatoryAum":143909232,"clients":115,"employees":1,"offices":1},{"filedOn":"2024-07-26","regulatoryAum":176034359,"clients":118,"employees":1,"offices":1},{"filedOn":"2025-02-11","regulatoryAum":202271000,"clients":124,"employees":1,"offices":1},{"filedOn":"2026-01-26","regulatoryAum":259820341,"clients":124,"employees":1,"offices":1}],"secFileNumber":"801-110657","legalName":"Finley Financial, LLC","displayName":"Finley Financial","slug":"finley-financial-131442","website":"https://finleyfinancial.com/","classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"founded":"2004","organization":"Nevada limited liability company","fiscalYearEnd":"December","headquarters":{"street":"11421 Rain Canyon Ave, 102","city":"Las Vegas","state":"NV","stateName":"Nevada","country":"United States","postalCode":"89135"},"tradeNames":[],"registration":{"secApproved":"22 June 2017","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":2095325.3306451612,"staff":{"employees":1,"advisory":1,"brokerDealerReps":0,"insuranceAgents":0,"promoters":0},"aum":{"regulatory":259820341,"discretionary":259820341,"discretionaryAccounts":290,"nonDiscretionary":0,"nonDiscretionaryAccounts":0,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":46,"regulatoryAum":58694032},{"label":"High-net-worth individuals","clients":78,"regulatoryAum":201126309}],"feePrograms":[{"role":"main","program":"Standard Fee Schedule","feeBasis":"ceiling","fee_tiers":null,"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1003989","versionId":1003989,"ratePeriod":"annual","fee_billing":"advance","submittedOn":"2026-01-26","documentName":"FINLEY FINANCIAL, LLC - 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Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 26 January 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Finley Financial have?","answer":"Finley Financial has 1 investment adviser representative registered with state securities authorities, out of 1 employees, and 1 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Finley Financial invest in?","answer":"At the end of its last fiscal year, Finley Financial’s separately managed accounts held 92% exchange-traded equities, 5% cash and equivalents and 3% pooled vehicles (private funds and similar).","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Finley Financial?","answer":"Finley Financial’s direct owners are Jason Finley (75% or more) and Laura Finley (10% to 25%).","source":"Form ADV Part 1A, Schedules A and B, filed 26 January 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Finley Financial get paid?","answer":"Finley Financial is paid through a percentage of assets under management. 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