{"url":"https://nivawealth.com/firms/ella-financial-advising-307357","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/307357","regulatoryAum":106855983,"crd":"307357","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"6404273","suffix":null,"lastName":"TAYLOR","firstName":"ELIZABETH","middleName":"ELSA"}],"total":1,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"secFileNumber":"801-135609","legalName":"Ella Financial Advising LLC","displayName":"Ella Financial Advising","slug":"ella-financial-advising-307357","website":"https://ellafinancialadvising.com/","classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"linkedinUrl":"https://www.linkedin.com/company/ella-financial-advising-llc/?viewAsMember=true","founded":null,"organization":"California limited liability company","fiscalYearEnd":"December","headquarters":{"street":"5237 College Avenue","city":"Oakland","state":"CA","stateName":"California","country":"United States","postalCode":"94618"},"tradeNames":[],"registration":{"secApproved":"20 March 2026","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":2428545.0681818184,"staff":{"employees":1,"advisory":1,"brokerDealerReps":0,"insuranceAgents":0,"promoters":0},"aum":{"regulatory":106855983,"discretionary":106855983,"discretionaryAccounts":226,"nonDiscretionary":0,"nonDiscretionaryAccounts":0,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":2},"clientTypes":[{"label":"Individuals (other than HNW)","clients":12,"regulatoryAum":5401150},{"label":"High-net-worth individuals","clients":32,"regulatoryAum":101454833}],"feePrograms":[{"role":"main","program":"Standard Financial Planning Package","feeBasis":"marginal","fee_tiers":[{"to":1000000,"pct":1,"from":0},{"to":3000000,"pct":0.85,"from":1000000},{"to":6000000,"pct":0.65,"from":3000000},{"to":null,"pct":0.45,"from":6000000}],"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1054875","versionId":1054875,"ratePeriod":"annual","fee_billing":"arrears","submittedOn":"2026-08-13","documentName":"EFA ADV PART 2A/B","fee_rate_low":0.45,"fee_rate_high":1,"fee_negotiable":true,"minimum_account":1000000,"feeMinimumPeriod":null,"fee_minimum_annual":null},{"role":"other","program":"Hourly Financial Planning","summary":"Hourly financial planning is offered at $400 per hour, negotiable in certain cases, due at completion.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1054875","versionId":1054875,"submittedOn":"2026-08-13","documentName":"EFA ADV PART 2A/B"},{"role":"other","program":"Stand-Alone Ongoing Financial Planning","summary":"Stand-alone ongoing comprehensive financial planning is an annual fee of $10,000 to $30,000, paid monthly in advance, negotiable in certain cases.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1054875","versionId":1054875,"submittedOn":"2026-08-13","documentName":"EFA ADV PART 2A/B"},{"role":"other","program":"Stand-Alone Project-Based Financial Planning","summary":"Stand-alone project-based financial planning is a fixed fee of $10,000 to $30,000, half due upfront, negotiable in certain cases.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1054875","versionId":1054875,"submittedOn":"2026-08-13","documentName":"EFA ADV PART 2A/B"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T16:32:59.924421+00:00","documents":[{"name":"EFA ADV PART 2A/B","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1054875","versionId":1054875,"submittedOn":"2026-08-13"}]},"custodians":[{"name":"Charles Schwab & Co., Inc.","shortName":"Charles Schwab","location":"Westlake, TX","smaAssets":96894605}],"custodyNote":"Ella Financial Advising has custody of $67.4M for 38 clients.","otherCustodians":[],"leadership":[{"name":"Elizabeth Taylor","title":"Owner and Chief Compliance Officer","crd":"6404273"}],"ownership":[{"label":"Elizabeth Taylor","detail":"Owner and chief compliance officer in the 75% or more ownership band and a control person, since November 2019."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":0,"privateResidences":0},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"California","offices":1,"addresses":[{"street":"5237 College Avenue","city":"Oakland","headquarters":true}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"510-324-9487","stateRegisteredReps":1,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Hourly charges","Fixed fees (other than subscription fees)"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses"],"financialPlanningClients":"1-10","assetMix":[{"label":"Exchange-traded equity securities","percent":2},{"label":"U.S. government/agency bonds","percent":1},{"label":"U.S. state and local bonds","percent":1},{"label":"Securities issued by registered investment companies or business development companies","percent":84},{"label":"Securities issued by pooled investment vehicles (other than registered investment companies)","percent":2},{"label":"Cash and cash equivalents","percent":9},{"label":"Other","percent":1,"detail":"CD'S"}],"privateFunds":0},"sources":{"adv1FilingDate":"13 August 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/307357/PDF/307357.pdf","brochureDate":"13 August 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1054875","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Ella Financial Advising have?","answer":"Ella Financial Advising has 44 clients and manages $107 million for them, as of August 2026. They include 32 high-net-worth individuals and 12 individual clients.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 13 August 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Ella Financial Advising offer?","answer":"Ella Financial Advising provides financial planning and portfolio management for individuals and small businesses.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does Ella Financial Advising charge?","answer":"Ella Financial Advising charges 0.45%–1.00% a year for its Standard Financial Planning Package. Each asset band is charged at its own rate. The fee is billed in arrears, is negotiable and requires an account of at least $1,000,000.","source":"EFA ADV PART 2A/B, filed 13 August 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does Ella Financial Advising use?","answer":"Ella Financial Advising’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $96.9M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 13 August 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Ella Financial Advising have?","answer":"Ella Financial Advising has 1 investment adviser representative registered with state securities authorities, out of 1 employees, and 1 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Ella Financial Advising invest in?","answer":"At the end of its last fiscal year, Ella Financial Advising’s separately managed accounts held 84% registered funds (mutual funds, ETFs, BDCs), 9% cash and equivalents, 2% exchange-traded equities, 2% pooled vehicles (private funds and similar), 1% U.S. government and agency bonds, 1% state and local bonds and 1% other. The 1% other category is described as: CD'S.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Does Ella Financial Advising have a minimum investment?","answer":"Yes, Ella Financial Advising’s minimum account size for its Standard Financial Planning Package is $1M.","source":"EFA ADV PART 2A/B, filed 13 August 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Who owns Ella Financial Advising?","answer":"Ella Financial Advising’s direct owner is Elizabeth Taylor (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 13 August 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Ella Financial Advising get paid?","answer":"Ella Financial Advising is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact Ella Financial Advising?","answer":"Ella Financial Advising’s main office is at 5237 College Avenue, Oakland, CA 94618. Its phone number is 510-324-9487. Its website is ellafinancialadvising.com.","source":"Form ADV Part 1A, Item 1.F, filed 13 August 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}