{"url":"https://nivawealth.com/firms/digital-alpha-advisors-286351","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/286351","regulatoryAum":2390301859,"crd":"286351","history":[{"filedOn":"2021-03-31","regulatoryAum":1249176767,"clients":6,"employees":11,"offices":2},{"filedOn":"2022-03-31","regulatoryAum":1028157561,"clients":7,"employees":13,"offices":1},{"filedOn":"2023-03-31","regulatoryAum":1415612243,"clients":8,"employees":17,"offices":1},{"filedOn":"2024-04-01","regulatoryAum":1813040549,"clients":8,"employees":18,"offices":3},{"filedOn":"2025-05-19","regulatoryAum":2381937356,"clients":13,"employees":18,"offices":3},{"filedOn":"2026-06-18","regulatoryAum":2390301859,"clients":13,"employees":13,"offices":3}],"secFileNumber":"801-117092","legalName":"Digital Alpha Advisors, LLC","displayName":"Digital Alpha Advisors","slug":"digital-alpha-advisors-286351","website":"https://digitalalpha.net/","classification":{"segment":"private_funds","segmentLabel":"Private funds","type":"private_fund_manager","typeLabel":null,"feeDisclosure":"payment_only"},"linkedinUrl":"https://www.linkedin.com/company/digital-alpha-advisors/about/","founded":null,"organization":"Delaware limited liability company","fiscalYearEnd":"December","headquarters":{"street":"3535 Executive Terminal Drive, Suite 110, Suite 110","city":"Henderson","state":"NV","stateName":"Nevada","country":"United States","postalCode":"89052"},"tradeNames":[],"registration":{"secApproved":"29 July 2019","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":null,"staff":{"employees":13,"advisory":9,"brokerDealerReps":0,"insuranceAgents":0,"promoters":0},"aum":{"regulatory":2390301859,"discretionary":2390301859,"discretionaryAccounts":13,"nonDiscretionary":0,"nonDiscretionaryAccounts":0,"wrapProgram":null,"nonUsClientsPct":60,"nonAumClients":0},"clientTypes":[{"label":"Pooled investment vehicles","clients":13,"regulatoryAum":2390301859}],"feePrograms":[],"brochureCoverage":{"scope":"known_documents","status":"not_processed","checkedAt":null,"documents":[]},"custodians":[],"custodyNote":"Digital Alpha Advisors has custody of client assets.","otherCustodians":[],"leadership":[{"name":"Andrew Alcon","title":"Chief Financial Officer & Chief Compliance Officer","crd":"6046026"},{"name":"Karl Meyer","title":"Partner & Dcco","crd":"8029224"},{"name":"Rick Shrotri","title":"Managing Member","crd":"3106161"}],"ownership":[{"label":"RS Capital LLC","detail":"Owner in the 75% or more ownership band and a control person, since November 2016."},{"label":"Rick Shrotri","detail":"Indirect owner: a owner of RS Capital LLC in the 75% or more band and a control person, since November 2016.","parent":"RS Capital LLC"}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":2,"privateResidences":0},"listedOfficeAddresses":3,"foreignOffices":[],"officesByState":[{"state":"California","offices":1,"addresses":[{"street":"535 Mission St","city":"San Francisco"}]},{"state":"Nevada","offices":1,"addresses":[{"street":"3535 Executive Terminal Drive, Suite 110, Suite 110","city":"Henderson","headquarters":true}]},{"state":"Puerto Rico","offices":1,"addresses":[{"street":"604 Hoare Street","city":"San Juan"}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"408-660-7014","stateRegisteredReps":0,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Performance-based fees"],"activities":["Portfolio management for pooled investment vehicles (other than investment companies)"],"financialPlanningClients":null,"assetMix":[],"privateFunds":13},"sources":{"adv1FilingDate":"18 June 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/286351/PDF/286351.pdf","brochureDate":null,"brochureUrl":null,"iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-21","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Digital Alpha Advisors have?","answer":"Digital Alpha Advisors has 13 clients and manages $2.39 billion for them, as of June 2026. They include 13 pooled investment vehicles.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 18 June 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Digital Alpha Advisors offer?","answer":"Digital Alpha Advisors provides portfolio management for pooled vehicles.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How many financial advisors does Digital Alpha Advisors have?","answer":"Digital Alpha Advisors has 0 investment adviser representatives registered with state securities authorities, out of 13 employees, and 9 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Digital Alpha Advisors?","answer":"Digital Alpha Advisors is owned through a holding company by Rick Shrotri. Its direct owner is RS Capital LLC (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 18 June 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Digital Alpha Advisors get paid?","answer":"Digital Alpha Advisors is paid through a percentage of assets under management and performance-based fees. Its Form ADV lists no commissions among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact Digital Alpha Advisors?","answer":"Digital Alpha Advisors’ main office is at 3535 Executive Terminal Drive, Suite 110, Suite 110, Henderson, NV 89052. Its phone number is 408-660-7014. Its website is digitalalpha.net.","source":"Form ADV Part 1A, Item 1.F, filed 18 June 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}