{"url":"https://nivawealth.com/firms/cruden-bay-investment-management-284787","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/284787","regulatoryAum":663058299,"crd":"284787","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"5103079","suffix":null,"lastName":"HERSON","firstName":"JONATHAN","middleName":"STEVEN"},{"crd":"5834746","suffix":null,"lastName":"HERSON","firstName":"SELWYN","middleName":"SAMUEL"},{"crd":"6690932","suffix":null,"lastName":"Kester","firstName":"Jacob","middleName":"Samuel"},{"crd":"5207209","suffix":null,"lastName":"LOWENSTEIN","firstName":"ANDREW","middleName":"DAVID"}],"total":4,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2021-03-24","regulatoryAum":472301924,"clients":139,"employees":4,"offices":3},{"filedOn":"2022-03-23","regulatoryAum":514536315,"clients":111,"employees":4,"offices":2},{"filedOn":"2023-03-27","regulatoryAum":440739762,"clients":86,"employees":4,"offices":2},{"filedOn":"2024-03-23","regulatoryAum":460880549,"clients":120,"employees":4,"offices":2},{"filedOn":"2025-03-17","regulatoryAum":467699208,"clients":145,"employees":4,"offices":2},{"filedOn":"2026-03-23","regulatoryAum":663058299,"clients":151,"employees":4,"offices":2}],"secFileNumber":"801-108314","legalName":"Cruden Bay Investment Management, LLC","displayName":"Cruden Bay Investment Management","slug":"cruden-bay-investment-management-284787","website":"https://cbayinvestments.com/","logo":{"src":"https://rmkhnxnbeclogprvkfyl.supabase.co/storage/v1/object/public/firm-logos/284787/d134e92cfdb5d098-r1.webp","tone":"light","width":513,"height":200,"sourceUrl":"https://cbayinvestments.com/","sourceLabel":"Cruden BAY Investment Management, LLC, website"},"classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"founded":"2016","organization":"California limited liability company","fiscalYearEnd":"December","headquarters":{"street":"2945 Townsgate Road, Suite 200","city":"Westlake Village","state":"CA","stateName":"California","country":"United States","postalCode":"91361"},"tradeNames":[],"registration":{"secApproved":"30 August 2016","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":3745157.8145695366,"staff":{"employees":4,"advisory":4,"brokerDealerReps":0,"insuranceAgents":3,"promoters":0},"aum":{"regulatory":663058299,"discretionary":609897676,"discretionaryAccounts":608,"nonDiscretionary":53160623,"nonDiscretionaryAccounts":2,"wrapProgram":609897676,"nonUsClientsPct":0,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":108,"regulatoryAum":19342842},{"label":"High-net-worth individuals","clients":43,"regulatoryAum":546175988},{"label":"Charitable organizations","clients":null,"fewerThan5":true,"regulatoryAum":97539469}],"feePrograms":[{"role":"main","program":"Portfolio Management Services (Wrap Fee Program)","feeBasis":"ceiling","fee_tiers":null,"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1023210","versionId":1023210,"ratePeriod":"annual","fee_billing":"advance","submittedOn":"2026-03-23","documentName":"FORM ADV APPENDIX 1 WRAP BROCHURE","fee_rate_low":null,"fee_rate_high":2,"fee_negotiable":true,"minimum_account":null,"feeMinimumPeriod":null,"fee_minimum_annual":null},{"role":"other","program":"Financial Planning Services","summary":"Stand-alone financial planning is a fixed fee of up to $15,000, depending on complexity and scope; it is included at no extra cost for portfolio management clients.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1023210","versionId":1023210,"submittedOn":"2026-03-23","documentName":"FORM ADV APPENDIX 1 WRAP BROCHURE"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T10:14:49.027331+00:00","documents":[{"name":"FORM ADV PART 2A","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1023211","versionId":1023211,"submittedOn":"2026-03-23"},{"name":"FORM ADV APPENDIX 1 WRAP BROCHURE","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1023210","versionId":1023210,"submittedOn":"2026-03-23"}]},"custodians":[{"name":"LPL Financial LLC","shortName":"LPL Financial","location":"Boston, MA","smaAssets":92435718},{"name":"Charles Schwab & Co., Inc.","shortName":"Charles Schwab","location":"San Francisco, CA","smaAssets":169891255}],"custodyNote":"Cruden Bay Investment Management does not have custody of client assets.","leadership":[{"name":"Jonathan Herson","title":"President","crd":"5103079"},{"name":"Selwyn Herson","title":"Chairman","crd":"5834746"},{"name":"Andrew Lowenstein","title":"CCO/CFO","crd":"5207209"}],"ownership":[{"label":"Port Errol Investments, GP","detail":"Managing member in the 75% or more ownership band and a control person, since August 2016."},{"label":"Global Consulting Services, Inc.","detail":"Managing member in the 5% to 10% ownership band and a control person, since August 2016."},{"label":"Andrew Lowenstein","detail":"Indirect owner: a managing member of Global Consulting Services, Inc. in the 75% or more band and a control person, since January 2015.","parent":"Global Consulting Services, Inc."},{"label":"Windsor Park Management Co.","detail":"Indirect owner: general partner of Port Errol Investments, GP and a control person, since August 2016.","parent":"Port Errol Investments, GP"},{"label":"Whins Investments, Inc.","detail":"Indirect owner: owner of Port Errol Investments, GP and a control person, since August 2016.","parent":"Port Errol Investments, GP"},{"label":"Selwyn Herson","detail":"Indirect owner: a managing member of Windsor Park Management Co. in the 75% or more band and a control person, since January 1986.","parent":"Windsor Park Management Co."},{"label":"Jonathan Herson","detail":"Indirect owner: a sole proprietor of Jon H Cbay in the 75% or more band and a control person, since January 2016.","parent":"Jon H Cbay"}],"filedOffices":{"otherThanPrincipal":1,"privateResidences":1},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"California","offices":1,"addresses":[{"street":"2945 Townsgate Road, Suite 200","city":"Westlake Village","headquarters":true}]}],"brochureServices":["financial planning","insurance"],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"805-719-2772","stateRegisteredReps":4,"otherAdviserReps":0,"compensation":["A percentage of assets under management"],"activities":["Portfolio management for individuals and/or small businesses","Portfolio management for businesses (other than small businesses) or institutional clients","Other"],"financialPlanningClients":null,"assetMix":[{"label":"Exchange-traded equity securities","percent":6},{"label":"U.S. state and local bonds","percent":12},{"label":"Securities issued by registered investment companies or business development companies","percent":67},{"label":"Securities issued by pooled investment vehicles (other than registered investment companies)","percent":14},{"label":"Cash and cash equivalents","percent":1}],"privateFunds":0},"sources":{"adv1FilingDate":"23 March 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/284787/PDF/284787.pdf","brochureDate":"23 March 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1023210","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Cruden Bay Investment Management have?","answer":"Cruden Bay Investment Management has 151 clients and manages $663 million for them, as of March 2026. They include 108 individual clients and 43 high-net-worth individuals.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 23 March 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Cruden Bay Investment Management offer?","answer":"Cruden Bay Investment Management provides portfolio management for individuals and small businesses, portfolio management for institutions, financial planning, and insurance.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does Cruden Bay Investment Management charge?","answer":"Cruden Bay Investment Management charges up to 2.00% a year for its Portfolio Management Services (Wrap Fee Program). The fee is billed in advance and is negotiable.","source":"FORM ADV APPENDIX 1 WRAP BROCHURE, filed 23 March 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does Cruden Bay Investment Management use?","answer":"Cruden Bay Investment Management’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $170M and LPL Financial LLC (Boston, MA), with $92.4M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 23 March 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Cruden Bay Investment Management have?","answer":"Cruden Bay Investment Management has 4 investment adviser representatives registered with state securities authorities, out of 4 employees, and 4 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 3 employees are licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Cruden Bay Investment Management invest in?","answer":"At the end of its last fiscal year, Cruden Bay Investment Management’s separately managed accounts held 67% registered funds (mutual funds, ETFs, BDCs), 14% pooled vehicles (private funds and similar), 12% state and local bonds, 6% exchange-traded equities and 1% cash and equivalents.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Cruden Bay Investment Management?","answer":"Cruden Bay Investment Management is owned through a chain of holding companies by Andrew Lowenstein and Selwyn Herson. Its direct owners are Port Errol Investments, GP (75% or more), Global Consulting Services, Inc. (5% to 10%) and Jonathan Herson (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 23 March 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Cruden Bay Investment Management get paid?","answer":"Cruden Bay Investment Management is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Is Cruden Bay Investment Management registered with the SEC?","answer":"Yes, Cruden Bay Investment Management has been registered with the SEC as an investment adviser since 30 August 2016. Its CRD number is 284787 and its SEC file number is 801-108314.","source":"Form ADV Part 1A, Item 1, filed 23 March 2026; IAPD firm record","sourceRef":{"doc":"adv1","section":"identity"}},{"question":"How do I contact Cruden Bay Investment Management?","answer":"Cruden Bay Investment Management’s main office is at 2945 Townsgate Road, Suite 200, Westlake Village, CA 91361. Its phone number is 805-719-2772. Its website is cbayinvestments.com.","source":"Form ADV Part 1A, Item 1.F, filed 23 March 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}