{"url":"https://nivawealth.com/firms/cross-state-financial-group-282011","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/282011","regulatoryAum":188304908,"crd":"282011","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"4573669","suffix":null,"lastName":"AGUAS","firstName":"KEVIN","middleName":"JAY"},{"crd":"2500989","suffix":null,"lastName":"BALL","firstName":"MICHAEL","middleName":"ANTHONY"},{"crd":"1596984","suffix":null,"lastName":"CASSELLA","firstName":"ROBERT","middleName":null},{"crd":"2916865","suffix":null,"lastName":"DAMEN","firstName":"CHRISTOPHER","middleName":"SCOTT"},{"crd":"5712950","suffix":null,"lastName":"FLACK","firstName":"ANDREW","middleName":"SCOTT"},{"crd":"820813","suffix":null,"lastName":"IVERSEN","firstName":"STEVEN","middleName":"SCOTT"},{"crd":"4692655","suffix":null,"lastName":"Mascioli","firstName":"Joseph","middleName":null},{"crd":"7260310","suffix":null,"lastName":"Means","firstName":"Forrest","middleName":null},{"crd":"4179319","suffix":null,"lastName":"MUTZ","firstName":"DANIELLE","middleName":"ELIZABETH"}],"total":9,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2021-02-04","regulatoryAum":93473471,"clients":252,"employees":6,"offices":5},{"filedOn":"2022-07-11","regulatoryAum":113123167,"clients":275,"employees":9,"offices":7},{"filedOn":"2023-03-31","regulatoryAum":117205050,"clients":411,"employees":9,"offices":7},{"filedOn":"2024-03-27","regulatoryAum":145456346,"clients":422,"employees":9,"offices":8},{"filedOn":"2025-02-14","regulatoryAum":166767480,"clients":432,"employees":9,"offices":9},{"filedOn":"2026-04-24","regulatoryAum":188304908,"clients":406,"employees":10,"offices":8}],"secFileNumber":"801-117843","legalName":"Cross State Financial Group LLC","displayName":"Cross State Financial Group","slug":"cross-state-financial-group-282011","website":"https://crossstatefinancialgrandhaven.com/","classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"founded":null,"organization":"Colorado limited liability company","fiscalYearEnd":"December","headquarters":{"street":"6721 Academy RD. Ne, Suite B","city":"Albuquerque","state":"NM","stateName":"New Mexico","country":"United States","postalCode":"87109"},"tradeNames":[],"registration":{"secApproved":"2 January 2020","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":435842.16962025315,"staff":{"employees":10,"advisory":10,"brokerDealerReps":0,"insuranceAgents":4,"promoters":0},"aum":{"regulatory":188304908,"discretionary":188304908,"discretionaryAccounts":1111,"nonDiscretionary":0,"nonDiscretionaryAccounts":0,"wrapProgram":null,"nonUsClientsPct":1,"nonAumClients":1},"clientTypes":[{"label":"Individuals (other than HNW)","clients":345,"regulatoryAum":103680012},{"label":"High-net-worth individuals","clients":50,"regulatoryAum":68477645},{"label":"Pension and profit-sharing plans","clients":4,"fewerThan5":true,"regulatoryAum":1938985},{"label":"Charitable organizations","clients":7,"regulatoryAum":14208266}],"feePrograms":[{"role":"other","program":"Financial Planning Services","summary":"Fixed fees of $600 to $5,000 for a written plan, or hourly fees of $100 to $275 with a two-hour minimum; both negotiable.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1032282","versionId":1032282,"submittedOn":"2026-03-30","documentName":"ADV PART 2A - FIRM BROCHURE"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed_no_numerical_schedule","checkedAt":"2026-10-22T15:19:08.204607+00:00","documents":[{"name":"ADV PART 2A - FIRM BROCHURE","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1032282","versionId":1032282,"submittedOn":"2026-03-30"}]},"custodians":[{"name":"Charles Schwab & Co., Inc.","shortName":"Charles Schwab","location":"Omaha, NE","smaAssets":178122203}],"custodyNote":"Cross State Financial Group has custody of $104M in client assets for 191 clients.","otherCustodians":[],"leadership":[{"name":"Danielle Mutz","title":"Managing Member/Chief Compliance Officer","crd":"4179319"},{"name":"Steven Iversen","title":"Member","crd":"820813"}],"ownership":[{"label":"Steven Iversen","detail":"Member in the 50% to 75% ownership band and a control person, since December 2015."},{"label":"Danielle Mutz","detail":"Managing member/chief compliance officer in the 50% to 75% ownership band and a control person, since December 2015."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":7,"privateResidences":5},"listedOfficeAddresses":3,"foreignOffices":[],"officesByState":[{"state":"Arizona","offices":1,"addresses":[{"street":"430 E. Southern Ave","city":"Tempe"}]},{"state":"Colorado","offices":1,"addresses":[{"street":"8424 S. Yukon St.","city":"Littleton"}]},{"state":"New Mexico","offices":1,"addresses":[{"street":"6721 Academy RD. Ne, Suite B","city":"Albuquerque","headquarters":true}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"800-621-6974","stateRegisteredReps":7,"otherAdviserReps":1,"compensation":["A percentage of assets under management","Hourly charges","Fixed fees (other than subscription fees)"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Selection of other advisers (including private fund managers)"],"financialPlanningClients":"0","assetMix":[{"label":"Exchange-traded equity securities","percent":24},{"label":"U.S. government/agency bonds","percent":1},{"label":"U.S. state and local bonds","percent":1},{"label":"Investment grade corporate bonds","percent":2},{"label":"Securities issued by registered investment companies or business development companies","percent":68},{"label":"Cash and cash equivalents","percent":6}],"privateFunds":0},"sources":{"adv1FilingDate":"24 April 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/282011/PDF/282011.pdf","brochureDate":"30 March 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1032282","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Cross State Financial Group have?","answer":"Cross State Financial Group has 406 clients and manages $188 million for them, as of April 2026. They include 345 individual clients, 50 high-net-worth individuals and 7 charitable organizations.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 24 April 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Cross State Financial Group offer?","answer":"Cross State Financial Group provides financial planning, portfolio management for individuals and small businesses, and selecting other managers.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Which custodians does Cross State Financial Group use?","answer":"Cross State Financial Group’s separately managed account assets are held at Charles Schwab & Co., Inc. (Omaha, NE), with $178M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 24 April 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Cross State Financial Group have?","answer":"Cross State Financial Group has 7 investment adviser representatives registered with state securities authorities, out of 10 employees, and 10 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 4 employees are licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Cross State Financial Group invest in?","answer":"At the end of its last fiscal year, Cross State Financial Group’s separately managed accounts held 68% registered funds (mutual funds, ETFs, BDCs), 24% exchange-traded equities, 6% cash and equivalents, 2% investment grade corporate bonds, 1% U.S. government and agency bonds and 1% state and local bonds.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Cross State Financial Group?","answer":"Cross State Financial Group’s direct owners are Steven Iversen (50% to 75%) and Danielle Mutz (50% to 75%).","source":"Form ADV Part 1A, Schedules A and B, filed 24 April 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Cross State Financial Group get paid?","answer":"Cross State Financial Group is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact Cross State Financial Group?","answer":"Cross State Financial Group’s main office is at 6721 Academy RD. Ne, Suite B, Albuquerque, NM 87109. Its phone number is 800-621-6974. Its website is crossstatefinancialgrandhaven.com.","source":"Form ADV Part 1A, Item 1.F, filed 24 April 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}