{"url":"https://nivawealth.com/firms/clarion-advisors-131081","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/131081","regulatoryAum":134434000,"crd":"131081","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"5332818","suffix":null,"lastName":"GOINS","firstName":"MARSHALL","middleName":"DEAN"}],"total":1,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2024-05-02","regulatoryAum":105492000,"clients":912,"employees":2,"offices":2},{"filedOn":"2025-03-06","regulatoryAum":110938000,"clients":882,"employees":2,"offices":2},{"filedOn":"2026-04-30","regulatoryAum":134434000,"clients":632,"employees":1,"offices":2}],"secFileNumber":"801-130105","legalName":"Clarion Advisors Inc.","displayName":"Clarion Advisors","slug":"clarion-advisors-131081","website":"https://clarionadvisors.com/","classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"founded":null,"organization":"California corporation","fiscalYearEnd":"December","headquarters":{"street":"1519 Lincoln Way","city":"Auburn","state":"CA","stateName":"California","country":"United States","postalCode":"95603"},"tradeNames":[],"registration":{"secApproved":"29 April 2024","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":212712.0253164557,"staff":{"employees":1,"advisory":1,"brokerDealerReps":0,"insuranceAgents":0,"promoters":0},"aum":{"regulatory":134434000,"discretionary":134434000,"discretionaryAccounts":1130,"nonDiscretionary":0,"nonDiscretionaryAccounts":0,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":607,"regulatoryAum":88500000},{"label":"High-net-worth individuals","clients":25,"regulatoryAum":45934000}],"feePrograms":[{"role":"main","program":"Portfolio Management Fees","feeBasis":"range","fee_tiers":null,"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1043396","versionId":1043396,"ratePeriod":"annual","fee_billing":"arrears","submittedOn":"2026-04-30","documentName":"ADV PART II A","fee_rate_low":1,"fee_rate_high":1,"fee_negotiable":true,"minimum_account":null,"feeMinimumPeriod":null,"fee_minimum_annual":null}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T13:06:19.954294+00:00","documents":[{"name":"ADV PART II A","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1043396","versionId":1043396,"submittedOn":"2026-04-30"}]},"custodians":[{"name":"Charles Schwab & Co., Inc.","shortName":"Charles Schwab","location":"Westlake, TX","smaAssets":125000000}],"custodyNote":"Clarion Advisors does not have custody of client assets.","otherCustodians":[],"leadership":[{"name":"Marshall Goins","title":"President, Chief Compliance Officer","crd":"5332818"}],"ownership":[{"label":"Marshall Goins","detail":"President, chief compliance officer in the 75% or more ownership band and a control person, since December 2012."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":1,"privateResidences":0},"listedOfficeAddresses":2,"foreignOffices":[],"officesByState":[{"state":"California","offices":2,"addresses":[{"street":"1519 Lincoln Way","city":"Auburn","headquarters":true},{"street":"970 Reserve DR","city":"Roseville"}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"530-889-0200","stateRegisteredReps":1,"otherAdviserReps":0,"compensation":["A percentage of assets under management"],"activities":["Portfolio management for individuals and/or small businesses"],"financialPlanningClients":null,"assetMix":[{"label":"Exchange-traded equity securities","percent":9},{"label":"U.S. government/agency bonds","percent":1},{"label":"Securities issued by registered investment companies or business development companies","percent":80},{"label":"Cash and cash equivalents","percent":10}],"privateFunds":0},"sources":{"adv1FilingDate":"30 April 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/131081/PDF/131081.pdf","brochureDate":"30 April 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1043396","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Clarion Advisors have?","answer":"Clarion Advisors has 632 clients and manages $134 million for them, as of April 2026. They include 607 individual clients and 25 high-net-worth individuals.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 30 April 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Clarion Advisors offer?","answer":"Clarion Advisors provides portfolio management for individuals and small businesses.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does Clarion Advisors charge?","answer":"Clarion Advisors charges 1.00% a year for its Portfolio Management Fees. The fee is billed in arrears and is negotiable.","source":"ADV PART II A, filed 30 April 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does Clarion Advisors use?","answer":"Clarion Advisors’ separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $125M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 30 April 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Clarion Advisors have?","answer":"Clarion Advisors has 1 investment adviser representative registered with state securities authorities, out of 1 employees, and 1 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Clarion Advisors invest in?","answer":"At the end of its last fiscal year, Clarion Advisors’ separately managed accounts held 80% registered funds (mutual funds, ETFs, BDCs), 10% cash and equivalents, 9% exchange-traded equities and 1% U.S. government and agency bonds.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Clarion Advisors?","answer":"Clarion Advisors’ direct owner is Marshall Goins (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 30 April 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Clarion Advisors get paid?","answer":"Clarion Advisors is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact Clarion Advisors?","answer":"Clarion Advisors’ main office is at 1519 Lincoln Way, Auburn, CA 95603. Its phone number is 530-889-0200. Its website is clarionadvisors.com.","source":"Form ADV Part 1A, Item 1.F, filed 30 April 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}