{"url":"https://nivawealth.com/firms/carota-wealth-management-127344","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/127344","regulatoryAum":135002387,"crd":"127344","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"2784250","suffix":null,"lastName":"CAROTA","firstName":"RAYMOND","middleName":"NOAH"},{"crd":"4446853","suffix":null,"lastName":"DEO","firstName":"MICHAEL","middleName":"JOSEPH"}],"total":2,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2021-01-27","regulatoryAum":102000000,"clients":175,"employees":2,"offices":1},{"filedOn":"2022-04-25","regulatoryAum":104143000,"clients":118,"employees":2,"offices":1},{"filedOn":"2023-03-28","regulatoryAum":93190657,"clients":154,"employees":4,"offices":1},{"filedOn":"2024-03-07","regulatoryAum":95495455,"clients":174,"employees":4,"offices":1},{"filedOn":"2025-02-14","regulatoryAum":99381696,"clients":168,"employees":3,"offices":1},{"filedOn":"2026-08-18","regulatoryAum":135002387,"clients":221,"employees":2,"offices":1}],"secFileNumber":"801-120393","legalName":"Carota Wealth Management","displayName":"Carota Wealth Management","slug":"carota-wealth-management-127344","website":"https://carotawealth.com/","classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"founded":null,"organization":"Tennessee sole proprietorship","fiscalYearEnd":"December","headquarters":{"street":"","city":"","state":"","stateName":"","country":"","postalCode":null},"tradeNames":[],"registration":{"secApproved":"26 February 2021","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":608268.7844036698,"staff":{"employees":2,"advisory":2,"brokerDealerReps":0,"insuranceAgents":1,"promoters":0},"aum":{"regulatory":135002387,"discretionary":135002387,"discretionaryAccounts":443,"nonDiscretionary":0,"nonDiscretionaryAccounts":0,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":158,"regulatoryAum":37040765},{"label":"High-net-worth individuals","clients":60,"regulatoryAum":95561830},{"label":"Pension and profit-sharing plans","clients":3,"regulatoryAum":2399792}],"feePrograms":[{"role":"main","program":"Comprehensive portfolio management","feeBasis":"range","fee_tiers":null,"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1054237","versionId":1054237,"ratePeriod":"annual","fee_billing":"advance","submittedOn":"2026-08-07","documentName":"ADV 2A FIRM BROCHURE","fee_rate_low":1,"fee_rate_high":1.5,"fee_negotiable":true,"minimum_account":null,"feeMinimumPeriod":null,"fee_minimum_annual":null},{"role":"other","program":"Financial planning and consulting","summary":"Financial planning and consulting are billed hourly at $350 or as flat fees generally from $500 to $15,000, depending on scope; planning fees are due in full on signing.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1054237","versionId":1054237,"submittedOn":"2026-08-07","documentName":"ADV 2A FIRM BROCHURE"},{"role":"other","program":"Retirement plan consulting","summary":"Retirement plan consulting is billed hourly (maximum $350), as a flat fee of $1,000 to $25,000, or as a percentage of managed plan assets not exceeding 1.00% a year.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1054237","versionId":1054237,"submittedOn":"2026-08-07","documentName":"ADV 2A FIRM BROCHURE"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T12:54:04.996767+00:00","documents":[{"name":"ADV 2A FIRM BROCHURE","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1054237","versionId":1054237,"submittedOn":"2026-08-07"},{"name":null,"status":"not_downloaded","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1052996","versionId":1052996,"submittedOn":null},{"name":null,"status":"not_downloaded","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1052995","versionId":1052995,"submittedOn":null}]},"custodians":[{"name":"Trade-PMR Inc.","shortName":"Trade-PMR","location":"Gainesville, FL","smaAssets":126928591}],"custodyNote":"Carota Wealth Management does not have custody of client assets.","otherCustodians":[],"leadership":[{"name":"Raymond Carota","title":"Owner & Chief Compliance Officer","crd":"2784250"}],"ownership":[{"label":"Raymond Carota","detail":"Owner & chief compliance officer in the 75% or more ownership band and a control person, since June 2026."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":0,"privateResidences":0},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"610-828-1155","stateRegisteredReps":2,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Hourly charges","Subscription fees","Fixed fees (other than subscription fees)"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Pension consulting services","Publication of periodicals or newsletters","Educational seminars/workshops"],"financialPlanningClients":"101-250","assetMix":[{"label":"Exchange-traded equity securities","percent":95},{"label":"Cash and cash equivalents","percent":5}],"privateFunds":0},"sources":{"adv1FilingDate":"18 August 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/127344/PDF/127344.pdf","brochureDate":"7 August 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1054237","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Carota Wealth Management have?","answer":"Carota Wealth Management has 221 clients and manages $135 million for them, as of August 2026. 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The fee is billed in advance and is negotiable.","source":"ADV 2A FIRM BROCHURE, filed 7 August 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does Carota Wealth Management use?","answer":"Carota Wealth Management’s separately managed account assets are held at Trade-PMR Inc. (Gainesville, FL), with $127M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 18 August 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Carota Wealth Management have?","answer":"Carota Wealth Management has 2 investment adviser representatives registered with state securities authorities, out of 2 employees, and 2 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 1 employee is a licensed insurance agent.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Carota Wealth Management invest in?","answer":"At the end of its last fiscal year, Carota Wealth Management’s separately managed accounts held 95% exchange-traded equities and 5% cash and equivalents.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Carota Wealth Management?","answer":"Carota Wealth Management’s direct owner is Raymond Carota (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 18 August 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Carota Wealth Management get paid?","answer":"Carota Wealth Management is paid through a percentage of assets under management, hourly charges, subscription fees and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact Carota Wealth Management?","answer":"Its phone number is 610-828-1155. 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Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}