{"url":"https://nivawealth.com/firms/bloom-advisors-106152","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/106152","regulatoryAum":1618374513,"crd":"106152","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"4369363","suffix":null,"lastName":"BLOOM","firstName":"KENNETH","middleName":"J"},{"crd":"4369364","suffix":null,"lastName":"BLOOM","firstName":"RICHARD","middleName":"J"},{"crd":"6602145","suffix":null,"lastName":"Fraser","firstName":"Colin","middleName":"Stewart"},{"crd":"1513442","suffix":null,"lastName":"GOLDBERG","firstName":"JONATHAN","middleName":"MARC"},{"crd":"7002444","suffix":null,"lastName":"Haviland","firstName":"Dillon","middleName":"Lee"},{"crd":"8090013","suffix":null,"lastName":"KRAVIS","firstName":"JENNIFER","middleName":"BLOOM"},{"crd":"7175688","suffix":null,"lastName":"Lucker","firstName":"Stephanie","middleName":"Bloom"},{"crd":"1670490","suffix":"JR","lastName":"RIASHI","firstName":"JACK","middleName":"KABALAN"},{"crd":"5755685","suffix":null,"lastName":"SZYMANSKI","firstName":"CYNTHIA","middleName":"MARIA"},{"crd":"2970664","suffix":null,"lastName":"WEINTRAUB","firstName":"COREY","middleName":"MARK"},{"crd":"2647280","suffix":null,"lastName":"WEISBERGER","firstName":"BRIAN","middleName":null},{"crd":"1891582","suffix":null,"lastName":"WHYTE","firstName":"SCOTT","middleName":null}],"total":12,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2021-02-02","regulatoryAum":1327652913,"clients":1202,"employees":20,"offices":1},{"filedOn":"2022-05-03","regulatoryAum":1448628841,"clients":1211,"employees":19,"offices":1},{"filedOn":"2023-02-06","regulatoryAum":1155071554,"clients":1199,"employees":19,"offices":1},{"filedOn":"2024-03-14","regulatoryAum":1305417356,"clients":1177,"employees":21,"offices":1},{"filedOn":"2025-03-24","regulatoryAum":1407680642,"clients":1158,"employees":21,"offices":1},{"filedOn":"2026-04-01","regulatoryAum":1618374513,"clients":1166,"employees":21,"offices":2}],"secFileNumber":"801-49217","legalName":"Bloom 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Northwestern Hwy, Suite 145","city":"Farmington Hills","headquarters":true}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"248-932-5200","stateRegisteredReps":11,"otherAdviserReps":0,"compensation":["A percentage of assets under management"],"activities":["Portfolio management for individuals and/or small businesses"],"financialPlanningClients":"0","assetMix":[{"label":"Securities issued by registered investment companies or business development companies","percent":99},{"label":"Cash and cash equivalents","percent":1}],"privateFunds":0},"sources":{"adv1FilingDate":"1 April 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/106152/PDF/106152.pdf","brochureDate":"9 March 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1016104","iapdCompiledDate":null,"retrievedDate":"15 October 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They include 647 individual clients and 519 high-net-worth individuals.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 1 April 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Bloom Advisors offer?","answer":"Bloom Advisors provides portfolio management for individuals and small businesses.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does Bloom Advisors charge?","answer":"Bloom Advisors charges 0.75%–1.50% a year for its Money management services. The fee is billed in arrears and is negotiable.","source":"BLOOM ADVISORS ADV PART 2A, filed 9 March 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does Bloom Advisors use?","answer":"Bloom Advisors’ separately managed account assets are held at Fidelity Brokerage Services LLC (Smithfield, RI), with $706M and Charles Schwab & Co., Inc. (Westlake, TX), with $637M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 1 April 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Bloom Advisors have?","answer":"Bloom Advisors has 11 investment adviser representatives registered with state securities authorities, out of 21 employees, and 11 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Bloom Advisors invest in?","answer":"At the end of its last fiscal year, Bloom Advisors’ separately managed accounts held 99% registered funds (mutual funds, ETFs, BDCs) and 1% cash and equivalents.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Bloom Advisors?","answer":"Bloom Advisors’ direct owners are Kenneth Bloom, Richard Bloom, Jennifer Kravis and Stephanie Lucker, each holding 50% or less.","source":"Form ADV Part 1A, Schedules A and B, filed 1 April 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Bloom Advisors get paid?","answer":"Bloom Advisors is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact Bloom Advisors?","answer":"Bloom Advisors’ main office is at 31275 Northwestern Hwy, Suite 145, Farmington Hills, MI 48334-2531. Its phone number is 248-932-5200. Its website is bloomadvisors.com.","source":"Form ADV Part 1A, Item 1.F, filed 1 April 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}