{"url":"https://nivawealth.com/firms/birinyi-associates-107169","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/107169","regulatoryAum":471664259,"crd":"107169","history":[{"filedOn":"2021-06-28","regulatoryAum":327355588,"clients":66,"employees":5,"offices":1},{"filedOn":"2022-03-24","regulatoryAum":379125959,"clients":81,"employees":5,"offices":1},{"filedOn":"2023-03-22","regulatoryAum":277140676,"clients":83,"employees":5,"offices":1},{"filedOn":"2024-01-04","regulatoryAum":348642477,"clients":86,"employees":3,"offices":1},{"filedOn":"2025-03-05","regulatoryAum":434529012,"clients":109,"employees":3,"offices":1},{"filedOn":"2026-02-19","regulatoryAum":471664259,"clients":107,"employees":4,"offices":1}],"secFileNumber":"801-37267","legalName":"Birinyi Associates, Inc.","displayName":"Birinyi Associates","slug":"birinyi-associates-107169","website":"https://birinyi.com/","logo":{"src":"https://rmkhnxnbeclogprvkfyl.supabase.co/storage/v1/object/public/firm-logos/107169/c34b5ac55563662b-r1.webp","tone":"light","width":1397,"height":200,"sourceUrl":"https://birinyi.com/","sourceLabel":"Birinyi Associates, Inc., website"},"classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"founded":null,"organization":"Connecticut corporation","fiscalYearEnd":"December","headquarters":{"street":"59 Wilton Road, Second Floor","city":"Westport","state":"CT","stateName":"Connecticut","country":"United States","postalCode":"06880"},"tradeNames":[],"registration":{"secApproved":"30 August 1990","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":4385649.990291262,"staff":{"employees":4,"advisory":3,"brokerDealerReps":0,"insuranceAgents":0,"promoters":0},"aum":{"regulatory":471664259,"discretionary":469944195,"discretionaryAccounts":163,"nonDiscretionary":1720064,"nonDiscretionaryAccounts":1,"wrapProgram":null,"nonUsClientsPct":1,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":6,"regulatoryAum":1867710},{"label":"High-net-worth individuals","clients":97,"regulatoryAum":449854239},{"label":"Corporations and other businesses","clients":4,"fewerThan5":true,"regulatoryAum":19942310}],"feePrograms":[{"role":"main","program":"Separate account management","feeBasis":"range","fee_tiers":null,"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1010297","versionId":1010297,"ratePeriod":"annual","fee_billing":"advance","submittedOn":"2026-02-19","documentName":"BIRINYI BROCHURE","fee_rate_low":1,"fee_rate_high":2,"fee_negotiable":null,"minimum_account":null,"feeMinimumPeriod":null,"fee_minimum_annual":null}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T08:13:58.233927+00:00","documents":[{"name":"BIRINYI BROCHURE","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1010297","versionId":1010297,"submittedOn":"2026-02-19"}]},"custodians":[{"name":"RBC Capital Markets, LLC","shortName":"RBC Capital Markets","location":"Minneapolis, MN","smaAssets":471664259}],"custodyNote":"Birinyi Associates does not have custody of client assets.","leadership":[{"name":"Jeffrey Rubin","title":"President, Portfolio Manager, Chief Compliance Officer and Chief Information Officer","crd":"4941263"},{"name":"Jeffrey Rubin","title":"Director of Research","crd":"4941263"},{"name":"Jennifer Rubin","title":"Treasurer","crd":"7852158"}],"ownership":[{"label":"Jeffrey Rubin","detail":"President, portfolio manager, chief compliance officer and chief information officer in the 75% or more ownership band and a control person, since January 2024. Also director of research in the 75% or more ownership band and a control person, since March 1995."}],"filedOffices":{"otherThanPrincipal":0,"privateResidences":0},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"Connecticut","offices":1,"addresses":[{"street":"59 Wilton Road, Second Floor","city":"Westport","headquarters":true}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"203-341-0833","stateRegisteredReps":0,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Hourly charges","Subscription fees","Fixed fees (other than subscription fees)"],"activities":["Portfolio management for individuals and/or small businesses","Portfolio management for businesses (other than small businesses) or institutional clients","Publication of periodicals or newsletters"],"financialPlanningClients":null,"assetMix":[{"label":"Exchange-traded equity securities","percent":92},{"label":"Cash and cash equivalents","percent":8}],"privateFunds":0},"sources":{"adv1FilingDate":"19 February 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/107169/PDF/107169.pdf","brochureDate":"19 February 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1010297","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Birinyi Associates have?","answer":"Birinyi Associates has 107 clients and manages $472 million for them, as of February 2026. They include 97 high-net-worth individuals, 6 individual clients, and 4 corporations and other businesses.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 19 February 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Birinyi Associates offer?","answer":"Birinyi Associates provides portfolio management for individuals and small businesses, portfolio management for institutions, and publishing newsletters.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does Birinyi Associates charge?","answer":"Birinyi Associates charges 1.00%–2.00% a year for its Separate account management. The fee is billed in advance.","source":"BIRINYI BROCHURE, filed 19 February 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does Birinyi Associates use?","answer":"Birinyi Associates’ separately managed account assets are held at RBC Capital Markets, LLC (Minneapolis, MN), with $472M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 19 February 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Birinyi Associates have?","answer":"Birinyi Associates has 0 investment adviser representatives registered with state securities authorities, out of 4 employees, and 3 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Birinyi Associates invest in?","answer":"At the end of its last fiscal year, Birinyi Associates’ separately managed accounts held 92% exchange-traded equities and 8% cash and equivalents.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Birinyi Associates?","answer":"Birinyi Associates’ direct owner is Jeffrey Rubin (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 19 February 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Birinyi Associates get paid?","answer":"Birinyi Associates is paid through a percentage of assets under management, hourly charges, subscription fees and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Is Birinyi Associates registered with the SEC?","answer":"Yes, Birinyi Associates has been registered with the SEC as an investment adviser since 30 August 1990. Its CRD number is 107169 and its SEC file number is 801-37267.","source":"Form ADV Part 1A, Item 1, filed 19 February 2026; IAPD firm record","sourceRef":{"doc":"adv1","section":"identity"}},{"question":"How do I contact Birinyi Associates?","answer":"Birinyi Associates’ main office is at 59 Wilton Road, Second Floor, Westport, CT 06880. Its phone number is 203-341-0833. 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Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}