{"url":"https://nivawealth.com/firms/apricity-financial-330201","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/330201","regulatoryAum":110796561,"crd":"330201","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"3168996","suffix":null,"lastName":"BERRY","firstName":"MICHAEL","middleName":"SCOTT"},{"crd":"7812972","suffix":null,"lastName":"Chavez","firstName":"Christopher","middleName":"Gabriel"},{"crd":"5120924","suffix":null,"lastName":"CRUZ","firstName":"LINDSEY","middleName":"MARIE"},{"crd":"7801756","suffix":null,"lastName":"Long","firstName":"Randy","middleName":null}],"total":4,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"secFileNumber":"801-134856","legalName":"Apricity Financial, LLC","displayName":"Apricity Financial","slug":"apricity-financial-330201","website":"https://apricity-advisors.com/","logo":{"src":"https://rmkhnxnbeclogprvkfyl.supabase.co/storage/v1/object/public/firm-logos/330201/0573221eac8cd5cd-r1.webp","tone":"light","width":516,"height":200,"sourceUrl":"https://apricity-advisors.com/","sourceLabel":"Apricity Financial, LLC, website"},"classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"linkedinUrl":"https://www.linkedin.com/company/apricity-advisors/","founded":null,"organization":"Connecticut limited liability company","fiscalYearEnd":"December","headquarters":{"street":"","city":"","state":"","stateName":"","country":"","postalCode":null},"tradeNames":[],"registration":{"secApproved":"2 December 2025","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":1406277.343283582,"staff":{"employees":6,"advisory":4,"brokerDealerReps":0,"insuranceAgents":2,"promoters":0},"aum":{"regulatory":110796561,"discretionary":87817922,"discretionaryAccounts":168,"nonDiscretionary":22978639,"nonDiscretionaryAccounts":14,"wrapProgram":null,"nonUsClientsPct":1,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":34,"regulatoryAum":20242630},{"label":"High-net-worth individuals","clients":33,"regulatoryAum":73977952},{"label":"Pension and profit-sharing plans","clients":11,"regulatoryAum":16575979}],"feePrograms":[{"role":"main","program":"Wealth Management Services","feeBasis":"marginal","fee_tiers":[{"to":1000000,"pct":1.5,"from":0},{"to":3000000,"pct":1,"from":1000000},{"to":null,"pct":0.75,"from":3000000}],"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1052892","versionId":1052892,"ratePeriod":"annual","fee_billing":"arrears","submittedOn":"2026-07-27","documentName":"APRICITY FINANCIAL DISCLOSURE BROCHURE","fee_rate_low":0.75,"fee_rate_high":1.5,"fee_negotiable":null,"minimum_account":null,"feeMinimumPeriod":null,"fee_minimum_annual":null},{"role":"other","program":"Ongoing Financial Planning","summary":"For certain clients, an annual ongoing financial planning fee billed monthly at $500 to $5,000 per month; usually included in the wealth management fee.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1052892","versionId":1052892,"submittedOn":"2026-07-27","documentName":"APRICITY FINANCIAL DISCLOSURE BROCHURE"},{"role":"other","program":"Retirement Plan Advisory Services","summary":"Retirement plan advisory is an asset-based fee of up to 1.00% annually, negotiable, with total fees not to exceed 3.00% annually of plan assets.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1052892","versionId":1052892,"submittedOn":"2026-07-27","documentName":"APRICITY FINANCIAL DISCLOSURE BROCHURE"},{"role":"other","program":"Standalone Financial Planning","summary":"Standalone and ad hoc financial planning is a negotiable fixed engagement fee of up to $50,000 per engagement, up to 50% invoiced on signing.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1052892","versionId":1052892,"submittedOn":"2026-07-27","documentName":"APRICITY FINANCIAL DISCLOSURE BROCHURE"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T17:42:00.845099+00:00","documents":[{"name":"APRICITY FINANCIAL DISCLOSURE BROCHURE","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1052892","versionId":1052892,"submittedOn":"2026-07-27"}]},"custodians":[{"name":"Charles Schwab & Co., Inc.","shortName":"Charles Schwab","location":"San Francisco, CA","smaAssets":110796561}],"custodyNote":"Apricity Financial does not have custody of client assets.","otherCustodians":[],"leadership":[{"name":"Lindsey Cruz","title":"President and Chief Compliance Officer","crd":"5120924"},{"name":"Michael Berry","title":"Principal","crd":"3168996"}],"ownership":[{"label":"Apricity Holding Company LLC","detail":"Owner in the 75% or more ownership band and a control person, since February 2024."},{"label":"Michael Berry","detail":"Indirect owner: a member of Apricity Holding Company LLC in the 75% or more band and a control person, since July 2011.","parent":"Apricity Holding Company LLC"}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":3,"privateResidences":3},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"855-449-7100","stateRegisteredReps":4,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Fixed fees (other than subscription fees)","Performance-based fees"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Portfolio management for pooled investment vehicles (other than investment companies)","Pension consulting services"],"financialPlanningClients":"1-10","assetMix":[{"label":"Exchange-traded equity securities","percent":11},{"label":"U.S. state and local bonds","percent":1},{"label":"Securities issued by registered investment companies or business development companies","percent":78},{"label":"Securities issued by pooled investment vehicles (other than registered investment companies)","percent":1},{"label":"Cash and cash equivalents","percent":9}],"privateFunds":1},"sources":{"adv1FilingDate":"27 July 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/330201/PDF/330201.pdf","brochureDate":"27 July 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1052892","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Apricity Financial have?","answer":"Apricity Financial has 78 clients and manages $111 million for them, as of July 2026. They include 34 individual clients, 33 high-net-worth individuals, and 11 pension and profit-sharing plans.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 27 July 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Apricity Financial offer?","answer":"Apricity Financial provides financial planning, portfolio management for individuals and small businesses, portfolio management for pooled vehicles, and pension consulting.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does Apricity Financial charge?","answer":"Apricity Financial charges 0.75%–1.50% a year for its Wealth Management Services. Each asset band is charged at its own rate. The fee is billed in arrears.","source":"APRICITY FINANCIAL DISCLOSURE BROCHURE, filed 27 July 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does Apricity Financial use?","answer":"Apricity Financial’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $111M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 27 July 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Apricity Financial have?","answer":"Apricity Financial has 4 investment adviser representatives registered with state securities authorities, out of 6 employees, and 4 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Apricity Financial invest in?","answer":"At the end of its last fiscal year, Apricity Financial’s separately managed accounts held 78% registered funds (mutual funds, ETFs, BDCs), 11% exchange-traded equities, 9% cash and equivalents, 1% state and local bonds and 1% pooled vehicles (private funds and similar). It advises 1 private fund.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Apricity Financial?","answer":"Apricity Financial is owned through a holding company by Michael Berry. Its direct owner is Apricity Holding Company LLC (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 27 July 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Apricity Financial get paid?","answer":"Apricity Financial is paid through a percentage of assets under management, fixed fees and performance-based fees. Its Form ADV lists no commissions among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact Apricity Financial?","answer":"Its phone number is 855-449-7100. Its website is apricity-advisors.com.","source":"Form ADV Part 1A, Item 1.F, filed 27 July 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}