{"url":"https://nivawealth.com/firms/amplify-investments-173781","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/173781","regulatoryAum":17701181602,"crd":"173781","secFileNumber":"801-80692","legalName":"Amplify Investments LLC","displayName":"Amplify Investments","website":null,"linkedinUrl":"https://www.linkedin.com/company/amplify-etfs/","founded":null,"organization":"Delaware limited liability company","fiscalYearEnd":"December","headquarters":{"street":"3333 Warrenville Road, Suite 350","city":"Lisle","state":"IL","stateName":"Illinois","country":"United States","postalCode":"60532"},"tradeNames":[],"registration":{"secApproved":"2 January 2015","noticeFilings":null,"latestNoticeFiling":null},"staff":{"employees":42,"advisory":5,"brokerDealerReps":29,"insuranceAgents":0,"promoters":0},"aum":{"discretionary":16883738252,"discretionaryAccounts":39,"nonDiscretionary":817443350,"nonDiscretionaryAccounts":3,"wrapProgram":null,"nonUsClientsPct":8,"nonAumClients":0},"clientTypes":[{"label":"Investment companies","clients":37,"regulatoryAum":16848580566},{"label":"Pooled investment vehicles","clients":5,"regulatoryAum":852601036}],"fees":[],"feeNotes":[],"feePrograms":[],"brochureCoverage":{"scope":"known_documents","status":"not_processed","checkedAt":null,"documents":[]},"custodians":[],"custodyNote":"Amplify Investments does not have custody of client assets.","otherCustodians":[],"leadership":[{"name":"William Belden","title":"President","crd":"1693322"},{"name":"Jodie Crotteau","title":"Chief Compliance Officer","crd":"2813500"},{"name":"Bradley Bailey","title":"CFO","crd":"4741056"},{"name":"Christian Magoon","title":"Managing Member","crd":"2911044"},{"name":"David Wilding","title":"COO","crd":"2400287"}],"ownership":[{"label":"Amplify Holding Company LLC","detail":"Sole owner in the 75% or more ownership band and a control person, since November 2014."},{"label":"Christian Magoon","detail":"Indirect owner: a ceo of Amplify Holding Company LLC in the 25% to 50% band and a control person, since October 2014.","parent":"Amplify Holding Company LLC"}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":0,"privateResidences":0},"listedOfficeAddresses":1,"officesByState":[{"state":"Illinois","offices":1,"addresses":[{"street":"3333 Warrenville Road, Suite 350","city":"Lisle","headquarters":true}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"630-487-2530","stateRegisteredReps":0,"otherAdviserReps":0,"compensation":["A percentage of assets under management"],"activities":["Portfolio management for investment companies","Portfolio management for pooled investment vehicles (other than investment companies)","Selection of other advisers (including private fund managers)"],"financialPlanningClients":"0","assetMix":[],"privateFunds":0},"sources":{"adv1FilingDate":"27 March 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/173781/PDF/173781.pdf","brochureDate":null,"brochureUrl":null,"iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Amplify Investments have?","answer":"Amplify Investments has 42 clients and manages $17.7 billion for them, as of March 2026. They include 37 investment companies and 5 pooled investment vehicles.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 27 March 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Amplify Investments offer?","answer":"Amplify Investments provides portfolio management for investment companies, portfolio management for pooled vehicles and selecting other managers.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How many financial advisors does Amplify Investments have?","answer":"Amplify Investments has 0 investment adviser representatives registered with state securities authorities, out of 42 employees, and 5 perform investment advisory functions. 29 are registered representatives of a broker-dealer and 0 are licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Amplify Investments?","answer":"Amplify Investments is owned through a holding company by Christian Magoon. Its direct owner is Amplify Holding Company LLC (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 27 March 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Amplify Investments get paid?","answer":"Amplify Investments is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}}],"holdings":{"url":"https://nivawealth.com/firms/amplify-investments-173781/holdings","form":"13F-HR","periodOfReport":"2026-06-30","filedOn":"2026-08-10","filingIndexUrl":"https://www.sec.gov/Archives/edgar/data/1632494/000163249426000014/0001632494-26-000014-index.html","totalValue":7234447,"positionCount":26,"top10Share":0.6561645969622834,"top10":[{"issuer":"SOLARIS ENERGY INFRAS INC","titleOfClass":"COM CL A","cusip":"83418M103","value":819083,"shares":10180,"shareType":"SH","priorValue":488981,"priorShares":8653},{"issuer":"BLOOM ENERGY CORP","titleOfClass":"COM CL A","cusip":"093712107","value":684102,"shares":2260,"shareType":"SH","priorValue":260276,"priorShares":1921},{"issuer":"WILLIAMS COS 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Facts as filed; not a rating, ranking, or recommendation. Niva Wealth is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}